===== About Upserve =====
Upserve is the industry's leading full-service Restaurant Management Platform. In a single platform, Upserve offers the market-leading cloud point of sale for restaurants, actionable analytics, and seamless integration with leading third-party restaurant apps. Thousands of restaurants use Upserve to manage relationships with more than 32 million active diners, and to serve over 23 million meals per month.
Upserve is headquartered in Providence with additional offices in San Francisco, New York City and Denver. We believe that culture is a competitive advantage, and treat it as such -- our values of One Team, Impact, Empathy, Openness, Curiosity and Grit guide our daily actions. Learn more about what that means from our blog - https://upserve.com/inside-upserve - or by following us on Twitter and Instagram (@InsideUpserve).
===== About the role =====
Upserve is looking for a highly motivated SEO Manager to join the marketing team as we scale our business to the next growth phase. You’ll be working closely with the Director of Growth Marketing and the Organic Marketing Programs Manager to make our marketing site best-in-class. In this role, you’ll be a key player in expanding Upserve’s reach and customer acquisition efforts in a fast-growing, hyper competitive market. You’ll collaborate across roles and teams, and drive marketing efforts using your SEO experience and data-backed research. This role can be based in our Providence or New York City offices.
Day to day, this means:
- Monitor daily performance metrics to understand organic search performance across multiple marketing sites (including micro sites)
- Provide weekly and monthly performance for traffic, keyword/page/site level metrics and communicate to internal stakeholders
- Provide competitive intel and benchmark Upserve’s performance against our competition, and develop competitive campaigns to outrank and outgrow them
- Perform granular traffic and conversion analyses to gain insight into keyword and page performance
- Analyze multivariate results and make recommendations at a rapid pace
- Optimize internal linking structures to maximize our keyword portfolio rankings
- Provide recommendations for META data, headings, internal links and URLs
- Develop a training process for marketing stakeholders to ensure alignment of SEO across the brand
- Design monthly campaigns and initiatives to spearhead organic search traffic growth, rank and lead acquisition in partnership with our content marketing initiatives
- Aggressively grow our backlink profile while diligently ensuring quality to improve domain rating and URL rating
- Keep abreast of the latest SEO developments and news, especially as it pertains to technical aspects of sites such as JS and AJAX best practices
- Develop and maintain a world-class SEO analytics stack (rank tracking, crawl reports, competitive intelligence)
- Analyze and translate new industry trends quarterly objectives
===== The Right Ingredients =====
The ideal candidate is analytical but hypercompetitive. You should be comfortable jumping from tool to tool every day, seeking out new opportunities to grow in both greenfield and competitive spaces, and making recommendations across teams based on deep analysis of our customers’ research habits and preferences. You’re able to make technical changes that will increase onsite conversions while conducting keyword experiments and campaigns that deliver engaged traffic. For you, seeing badly coded metadata is like hearing fingernails on a chalkboard. If you wake up thinking about search ranking, then this is a good fit for you.
- BA or BS degree (preferably in a quantitative field of study)
- 5+ years SEO experience with an industry leading website.
- In-house SEO experience a plus.
- Experience with webmaster tools, reporting tools and optimization tools (examples: ahrefs, Moz, Optimizely, HotJar, Brightcove, BuzzSumo, WordPress, Omniture and others)
- Advanced skill with Excel and Google Sheets. Exposure to SQL. WordPress Experience a must.
- Advanced Experience with Google Analytics.
- SFDC experience a plus.
- Understanding of the variables that influence search traffic the most and how to optimize them.
- Strong writing skills.
- Knowledge of SEO best practices - specifically around on-site vs. off-site strategies/tactics.
- Proven track record of growing organic traffic and lead acquisition.
- Must be comfortable working in an open floor plan office environment.
Bonus Qualities
- Restaurant or Hospitality experience a plus.
- A sense of humor.
- Experience with Google Webmaster Tools (Search Console), Ahrefs, SEMrush, Brightcove, Google Analytics, WordPress, Yoast Premium, Kissmetrics/Mixpanel, Segment, SFDC, Marketo and Unbounce.
- Deep knowledge around schema.org, AMP, canonicals, mobile-friendly SEO design, etc.
- Experience working with remote colleagues a plus.
- Experience working with agencies or external vendors a plus.
===== Upserve's "Mise En Place" =====Above all else, all Upserve employees are united in our shared passion for the hospitality industry, our product, and the impact we can have on the owners and operators we serve. We have a track record of success, with 100%+ growth in the last 3 years. How do we do it? By providing great value to our customers, and by relentlessly focusing on the details - our Mise En Place (everything in its place).- Our Net Promoter Scores over the last six months are higher than any other SMB software company- Our SaaS 'quick ratio' and LTV to CAC is exceeding 4x, making us leaders in the market- Our newest product features enjoy ~70% weekly active users and nearly 50% daily active users.- Our leadership hails from top companies like OpenTable, TellMe, BrightCove, Microsoft, and McKinsey.- Our Board and Investment Partners include Vista Equity Partners, First Round, and Pritzker. But our focus on excellence doesn't stop there. We offer competitive employee, including the following: - 100% paid medical and dental coverage with the leading provider nation-wide - Unlimited Time Off - our policy is "take the time you need, when you need it" - A "family first" culture, with generous paid parental and caregiver leave - 401(k) with built-in financial advisory services - Quarterly wellness weeks, focused on mental, emotional AND physical health - Catered healthy lunches daily, as well as organic healthy snacks in our office. - On-Site dry cleaning pick-up for those who want it...and a flexible "come dressed" policy for others! - Multiple social clubs, including intramural sport leagues and a monthly "supper club" Last but not least, Upserve is proud to be an Equal Opportunity Employer! Beyond that, we also care deeply about creating a culture of inclusion, and about improving diversity in tech. We believe in being color brave, not color blind, and partner with a number of local organizations working to improve access to the tech industry for underrepresented groups. These include Project Include, Girls Who Code, Providence IntraCity Geeks, #HackPVD, Code.org, PVD Lady Project, and Rosie's Girls to name a few.