Product Marketing Manager

| Denver, CO, USA | Hybrid
Employer Provided Salary: 110,000-135,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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Description
Engrain has transformed the way people find, lease, and manage properties. Engrain provides a holistic suite of mapping solutions built specifically for the real estate industry to provide stunning unit-level map visualizations that integrate with countless websites and property tech applications. Our revolutionary, unit-level map data and interactive visuals within our SightMap, TouchTour and Asset Intelligence product lines allow both property owners and prospective renters to better ensure occupancy and drive revenue.
As a Product Marketing Manager, you will have the opportunity to strategically promote and position Engrain's products in the market while contributing to a fun and energetic company culture. You will be responsible for overseeing the creation and execution of marketing campaigns and strategies tied to our product suite. You will drive the successful launch and ongoing promotion of Engrain's products and features. This position requires base knowledge in SAAS and a penchant for analytics.
What you'll do...

  • Develop, execute, and manage all go-to-market strategies for products or features, ensuring successful introduction to the market.
  • Define how the product or feature will be positioned in the market and create compelling messaging that resonates with the target audience.
  • Create various omni-channel campaigns and strategize on paid and organic media sources to get the best results for each product.
  • Act as a crucial liaison between product development, partnerships, sales, client success, and marketing teams, fostering seamless collaboration and communication.
  • Establish a feedback loop between customers and the product team, ensuring that customer insights are considered for future product iterations.
  • Strategize and coordinate efforts with senior leadership for events, product releases, and other product announcement initiatives, contributing valuable insights and expertise.
  • Contribute to the overall brand strategy and ensure consistency in messaging across all marketing channels.
  • Monitor analytics and build strategy around campaign KPIs in order to evaluate performance.
  • Elevate your role by becoming an authoritative product expert, ensuring a deep understanding of each product's intricacies.


Requirements
What you offer us...

  • 4+ years of experience
  • Proven experience in product marketing, preferably in a technology or real estate-focused industry.
  • Strong project management and organizational skills, including the ability to manage the details of multiple projects in multiple phases at once
  • An ownership mindset; you take responsibility and ownership of projects and initiatives
  • Exceptional communication skills, written and verbal
  • Experience with SAAS required
  • Bachelor's degree in marketing preferred
  • Experience in the Real Estate industry preferred


What we offer you...

  • Salary Disclosure for Colorado: minimum base salary of [$110,000 to $135,000]. Final offer amount is determined by factors including years and depth of candidate's experience, certifications, and skill set alignment to the job requirements
  • Various health, dental, and vision insurance plans to choose from
  • Up to 12 weeks of paid parental leave
  • Up to 18 days annually of PTO & 10 holidays per year
  • Dog-friendly office
  • 401k match up to 4 percent
  • Annual reimbursement for learning & growth opportunities through our Grow450 program
  • On-site amenities include a professional fitness center, flexible & modern workspace, coffee bar, happy hour taps & team member lounge


All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PHPLanguages
    • SqlLanguages
    • D3JSLibraries
    • FluxLibraries
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • Backbone.jsFrameworks
    • CodeIgniterFrameworks
    • LaravelFrameworks
    • Node.jsFrameworks
    • MemcachedDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • XDDesign
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM
    • MarketoLead Gen

Location

In the heart of DTC with easy access to RTD Light Rail & plenty of free parking. Enjoy a wide variety of restaurants & activities just a short walk away.

An Insider's view of Engrain

What’s the vibe like in the office?

You're likely to run into a friendly face who's genuinely interested in how your day is going. Although we don't take ourselves too seriously, we know how to hustle to get the job done. Perks include a self-service bar with beer on tap, Starbucks coffee machine, jigsaw puzzle table & a meditation room. We work hard, but know how to unwind.

Darlene

Office Manager

What projects are you most excited about?

SightMap Asset Intelligence, for me, is the most interesting and exciting project we are working on. There are tons of obstacles and problems to solve in this space and I would recommend anyone who owns a multi-unit apartment building look into this product. We're building some really cool things.

Ryan

Lead Software Engineer

What makes someone successful on your team?

Being adaptable to changes is the name of the game on the implementation team. To be successful you have to be able to adhere to new processes and take a swing at different practices to find the most efficient routes to success.

Sam

Implementation Specialist

How do you empower your team to be more creative?

My focus every day with our creative team is to give them a defined lane to creatively explore. Consistent quality work, especially within a creative space, begins with clearly outlined goals and personal expectations. Empower your creative team by giving them context in order to change the conversation from subjective to strategic.

Andre

Creative Director

What projects are you most excited about?

Having been a longtime client and user of our software, I've seen the products, features and hardware evolve over the last ten years. It's exciting to be a part of what this company has been and what it will be in the future.

Mary

National Account Executive

What are Engrain Perks + Benefits

Engrain Benefits Overview

Some perks (and quirks) you'll find around the office include a self-service bar with beers on tap, a Starbucks coffee machine, jigsaw puzzle table, and a meditation room. We have access to an on-site fitness center and are within walking distance from the RTD LightRail. Whether you are looking for 100% paid employee health care benefits, competitive 401K plans, or generous PTO, Engrain is the place for you. We all work hard at what we do, but we also know how to unwind.

Culture
Volunteer in local community
Open door policy
Team based strategic planning
Open office floor plan
Employee resource groups
Quarterly engagement surveys
Hybrid work model
In-person all-hands meetings
In-person revenue kickoff
Employee awards
Flexible work schedule
Diversity
Diversity employee resource groups
Health Insurance + Wellness
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Child Care & Parental Leave
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Vacation + Time Off
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Flexible time off
Bereavement leave benefits
Office Perks
Company-sponsored outings
Company-sponsored happy hours
Onsite office parking
Pet friendly
Fitness stipend
Mother's room
Onsite gym
Professional Development
Lunch and learns
Promote from within
Continuing education stipend
Online course subscriptions available
Paid industry certifications

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