Marketo Admin

Position Description:

Conga is looking for a Marketo Admin that will be responsible for our Marketing Automation Platform, Marketo. This role will be the subject matter expert on all things Marketo and responsible for the integration, optimization, and technical support of Marketo. The ideal candidate loves problem solving, challenges and deep-diving into analytics. They will also have data integrity top of mind and be able to communicate to internal stakeholders. 

Responsibilities:

• Manage, build, maintain, and optimize a best in class Marketing Automation Platform

• Evangelize Marketo best practices, including documentation, guidance, training, and enablement across varied functional teams

• Manage all automation requests from project management tools (experience with Wrike, Hive, or similar tools preferred)

• Continually create and manage platform performance, including users, roles, workspaces, programs, smart campaigns, smart lists, sync/system errors, forms, landing pages, tracking, automations, segmentation, lead routing, MQL structure, channel management, retention and privacy policies

• Continually create and manage integrations, including customer relationship management system, event management platform, webinar platform, ad tech, and other tools in the technology stack

• Collaborate with Sr Manager, Marketing Technology and Operations and vendor partners on Marketo strategy, architecture, and processes

• Create SOPs for all related marketing technology operations in alignment and partnership with the Marketing Operations team

• Work with email marketing team on segmentation optimization

• Proactively review and identify areas to increase efficiencies with automation

• Work collaboratively across marketing functions to create campaign hierarchy and processes for better reporting
   

Experience, Skills and Competencies:

• 4+ years of working in B2B marketing, specifically in the areas of marketing automation, operations/data, and/or digital marketing

• 1 - 3 years working as a Marketo Administrator, current or recent MCE preferred

• Hands on experience in Salesforce.com, specifically campaign, lead and contact objects

• Experience collaborating with Salesforce admins, IT teams, sales ops, and other non-marketing stakeholders

• Experience in and deep understanding of data workflows, architecture, field syncs, campaign hierarchy, and lead management

• Expert-level knowledge of Excel and Google Sheets

• A working knowledge of data retention practices and privacy laws, including GDPR and CCPA a plus

• Candidates with B2B SaaS experience will be given extra consideration

• Analytical mindset and ability to interpret and communicate results to stakeholders

• Ability to multitask and work in a fast-paced environment

Conga is proud to be an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants regardless of race, color, religion, gender, gender identity, age, national origin, disability, parental or pregnancy status, marriage and civil partnership, sexual orientation, veteran status, or any other characteristic protected by law.  Reasonable accommodations will be made to meet the requirements of the Americans with Disabilities Act and will be provided as requested by candidates taking part in all aspects of the selection process. All your information will be kept confidential according to EEO guidelines.