VP of Marketing - Hotel Engine

| Greater Denver Area
Summary/Objective:
This marketing executive will provide strategic direction and execution to achieve high revenue growth. We are looking for a strong visionary that has had proven experience building high-performing marketing teams to take an organization to the next level and be the ultimate game changer.
Essential Functions:
  • Establish strategic vision and annual goals to drive growth and execute strategy by building the team in-house or leveraging 3rd party relationships such as agencies.
  • Drive higher conversion through the full customer journey, from customer acquisition through customer loyalty, by utilizing expertise on brand strategy, communication and messaging, product marketing, customer segmentation, and conversion optimization.
  • Build new marketing channels and optimize performance across existing channels while maintaining focus on revenue, profitability and efficiency; including but not limited to lead generation, account-based marketing, affiliate marketing, content marketing, and traditional and digital advertising.
  • Collaborate with Product team to develop effective go-to-market strategies.
  • Partner with Sales team to optimize ROI of marketing budget to accelerate company’s growth and focus on building a customer-centric culture.
Competency:
  • Strong influencer and people manager who has a proven track record of scaling marketing teams and businesses and can get results quickly.
  • Experience with branding, messaging and value proposition creation – in-house or with the utilization of agencies.
  • Out of the box thinker that can create a marketing roadmap and introduce new effective marketing channels for Hotel Engine.
  • Experience with demand and lead generation digital marketing tactics (paid search, display, SEO, email – outbound and lifecycle campaigns, etc.)
  • Understanding of lifecycle marketing and automation.
  • Data centric thinker versed in proposing targeted action plans from data and market findings, leveraging frequent A/B testing
  • Must take ownership, be proactive, inspire others, have bias for action, and be a self-starter.
  • Must be a leader and builder, and a solid people manager.
  • Proficient project manager that can maximize impact from managing agency and other 3rd party relationships.
  • Excellent communication skills across all levels of the organization.
Required Education & Experience:
  • BS/BA Degree in Marketing/Business or data-centric fields (or equivalent work experience)
  • 10+ years total professional experience; at least five years of proven successful management and leadership in traditional and digital marketing
  • MBA preferred but not required
  • Experience at start-ups or rapidly growing companies is a plus
Supervisory Responsibilities: Design & Marketing Specialist, Lifecycle Marketing Specialist, Marketing and Sales Coordinator. Any potential new hires. Current and future agencies.
Travel: Less than 5% expected.
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Technology we use

  • Engineering
    • JavascriptLanguages
    • RubyLanguages
    • AngularJSFrameworks
    • Ruby on RailsFrameworks

Location

We have a beautiful view of the Rocky Mountains in the heart of the Cherry Creek/Glendale neighborhood close to many trendy restaurants and bars.

An Insider's view of Travelers Haven

How would you describe the company’s work-life balance?

"My work-life balance is the ability to be passionate about both work and life away from work. My purest source of passion is derived from providing for and spending time with my daughter. I am fortunate to love my work, be part of a company that values family, and find joy working with my colleagues."

Dan

VP of Strategic Relations

What projects are you most excited about?

“We’re encouraged to take on as much ownership and responsibility as we can handle, so we’re able to continuously improve and acquire new skills,” she said. “I’m currently working on a project to automate some manual processes, which should make some of my coworkers’ jobs a lot easier, and that’s the most rewarding thing to me.”

Kirstie

Software Engineer

What are some things you learned at the company?

The most impactful lesson has been time management. Sales can be overwhelming at times, so having a good system and structured schedule has proved to be extremely beneficial. Travelers Haven also allows their employees to work together to volunteer and contribute to those in need on a larger scale.

Rick

Sales Associate

How do you empower your team to be more creative?

As a leader, I want to always provide my team with clear direction but I never want to stifle creativity. So while I may tell them what I need done, I will never tell them how to do it because everyone operates differently and those different methods is what set us apart from other companies.

Arielle

Director of Operations

How do you collaborate with other teams in the company?

I could never be as efficient and effective without our team- through delegation and communication we make sure every facet of the client’s stay is as seamless as possible. Whether it’s coordinating deadlines or brainstorming on issue prevention, we’re always in constant communication.

Lana

Senior Client Account Manager

What are Travelers Haven Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences

Additional Perks + Benefits

Deeply discounted hotel rates. Some of the best parties you've ever been to. Regular team building events and outings. Craft brews and ciders on tap. Ping pong, arcade games, shuffle board and more. Collaborative workspaces with views of the Rockies. Free monthly massages. Paid gym membership. Employer subsidized phone plans.

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