VP of Field and Channel Marketing at Red Canary

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Sorry, this job was removed at 4:07 a.m. (MST) on Wednesday, February 3, 2021
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Why Red Canary
Red Canary was founded to create a world where every organization can make its greatest impact without fear of cyber attack. Our combination of market-defining technology, processes, and expertise is preventing breaches every day. We are completely changing the way security is delivered and setting the new standard for security vendors. We are passionate. We have big goals. And we are looking for the best people to join us.
How you will contribute 
Red Canary is hiring a field and channel marketing leader with deep expertise in global field marketing, channel marketing, and global events teams, reporting directly to the Chief Marketing Officer. This role encompasses regional marketing worldwide, and in the future the US Federal regions, channel and technology alliances partner marketing, and global customer, industry, and internal events.
You are a leader, demand generation expert and a story-teller who has expertise developing strategic field and channel marketing programs. You are passionate about partnering with sales and within marketing to develop effective regional marketing programs for direct and channel sales. You’re not bound to the confines of a job description and know that you may play many roles in getting our stories out to prospective customers.
You will partner closely with the regional field and channel sales teams to define and execute in-region programs tied to revenue goals, including but not limited to regional and local events, account based marketing programs, and partner joint marketing programs.

How We Will Measure Your Success

  • Build and lead the Red Canary field and channel marketing team
  • Design regional marketing mix and regionalize marketing programs as needed for account penetration
  • Monitor, report and design ABM activities based on buyer intent information from 6Sense to Sales, Marketing and Customer Success
  • Partner closely with the regional field and channel sales teams to define and execute in-region programs tied to revenue goals, including but not limited to regional and local events, account based marketing programs, and partner joint marketing programs
  • Partner with the content and growth marketing teams to feed regional objectives and targets into marketing programs
  • Provide field intelligence back to the rest of the marketing organization on partner prioritization and what’s working/not working/needed

Experience and Aptitude

  • Demonstrable experience partnering with the sales team, providing marketing expertise to help them achieve their revenue goals versus administrative sales support
  • You are a full stack marketer with a portfolio that demonstrates your ability to lead field marketing team’s that generate demand and revenue
  • You can articulate the value of ABM programs for in-region marketing and explain how your team’s use and optimize ABM technology
  • Understanding of how to stand out in an extremely crowded and noisy market
  • Belief that every program and budget dollar has a purpose and can be measurably tied back to value to the business
  • A natural storyteller and enjoy building enthusiasm, loyalty, and advocacy with our customers and partners
  • Think about your role as a problem solver – you are in the trenches alongside our sales team helping them solve some of the hardest challenges they will face in the field
  • A sense of urgency and desire to work and win with a team of smart, hard working and nice people
  • Metrics driven and know how to build programs and tie them back to pipeline development goals
  • Ability to build a strategic plan and clearly tie program execution up to the strategy
  • Innovation and personal creativity: A positive, “I can make a difference” attitude and demonstrated ability to envision and implement new strategies that have overachieved expectations. Passion for results and performance oriented: The ability to find creative solutions and generate results in a dynamic, high growth environment. Will have a strong sense of urgency and the ability to infuse that in others
  • A sense of urgency and desire to work and win with a team of smart, hard working and nice people
  • Must be an effective written and oral communicator with all stakeholders.

Benefits at Red Canary
At Red Canary, we offer a very rich benefits program to our full-time team members so they can focus on their families and improving our customers’ security. 
For a full list of benefits, please review our Benefits Summary:
https://redcanary.com/wp-content/uploads/2021/01/Benefit-Summary-Red-Canary.pdf
Individuals seeking employment at Red Canary are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.

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Technology we use

  • Engineering
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • RubyLanguages
    • jQueryLibraries
    • ReactLibraries
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM

Location

We are in the heart of Downtown Denver one block from Union Station. We provide an RTD pass and you have access to 100's of restaurants and events.

An Insider's view of Red Canary

What's something quirky about your company?

There’s a thing we do at Red Canary called BEASTMODE. On a quarterly basis, everyone comes to Denver and we spend three intense days together.The reason it’s called BEASTMODE is that in the very early days of the company, we’d spend endless hours in a single room, fueled by ample amounts of caffeine, building a company of which we could be proud.

Dave

Director, Customer Success

What projects are you most excited about?

The Cyber Incident Response Team (CIRT) reached the milestone of 10,000 spec/unit tests to validate our detection logic, an indicator of how diligently we maintain our detectors. Continued validation that everything is working as anticipated is key to ensuring a successful security program.

Joe

VP, Customer Security Operations

What makes someone successful on your team?

Providing such an exceptional level of support and care that our customers renew and expand their commitment to partnering with us. I hope that the Red Canary level of post-sale support becomes the model our competitors and partners are chasing.

Stacie

VP, Customer Care

How do you empower your team to be more creative?

As we continue to grow and add specialized focus across digital media, video, and an even more robust content program, I want the team to be able to take all the great insights and educational pieces and recommendations and make it easy for people to find them, understand them, and implement them. To be able to use what we’re doing in marketing in

Brianne

Director, Marketing

What’s the vibe like in the office?

I am most proud of the fact that the culture of the team has not only stayed in tact, but has matured and elevated, despite the rapid growth. Senior team members constantly go out of their way to ensure that new CSEs are welcomed, growing, and set up for success. Success is rooted in team dynamics and culture.

Robbie

Director, Customer Solutions Engineering

What are Red Canary Perks + Benefits

Red Canary Benefits Overview

Exceptional healthcare and dental coverage including fully paid premiums
Flexible PTO
401k and flex-spending accounts
100% employer paid long and short term disability
Monthly stipend for personal fitness and cell phone
Yearly discretionary stipend of $1000

Diversity
Documented equal pay policy
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 8 weeks of parental leave for new parents.
Vacation & Time Off Benefits
Generous PTO
Red Canary offers Flexible Time Off for vacation time as well as sick time and other leave benefits.
Paid Holidays
Paid Sick Days
Employees receive 80 hours per year of paid sick leave.
Perks & Discounts
Casual Dress
Commuter Benefits
Stocked Kitchen
Fitness Subsidies
Professional Development Benefits
Lunch and learns
We host a chalk talk every Friday afternoon
Cross functional training encouraged
Promote from within

Additional Perks + Benefits

Quarterly all company meetings where we bring in all of our remote team members to build camaraderie, align and learn.

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