Vice President of Marketing

| Greater Denver Area
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Engrain is transforming the way people find, lease, and manage property. A recognized leader in next-generation touring technology and map-based data visualization software, Engrain’s products boast advanced integrations and technical flexibility for any real estate technology stack, which amplify the user experience and influence bottom line results for property management, builders, developers and owners of real estate in the US. A nearly 80 billion dollar industry, multifamily real estate spans over 150k locations in the United States alone. Engrain’s 5% market share, with virtually no direct competitors, is an indicator of the available exponential growth planned in the coming years.

 

As the Vice President of Marketing, you will report directly to our Chief Executive Officer and be responsible for directing the marketing department strategy and budget to achieve our marketing and revenue goals for 2022.  In partnership with the executive, product, and revenue leaders at Engrain, you will actualize our marketing automation “ecosystem” vision.   

 

This year, Engrain is striving for 200% YoY growth in our SightMap product line, which hinges on the instantiation of a go-to market strategy to be infused within our marketing automation platform (“ecosystem”).  In 2022 we are passionately invested in amplifying the industry’s awareness of our products and their value to increase our market footprint and our partnership network.

 

In addition to this strategically-focused set of campaigns and tech stack orchestration, you will oversee the department’s exceptional set of curated web developers, graphic designers, product marketing managers, rev ops ninjas, multimedia experts, and event coordinators.  With the budget to grow the size of the team 2x.    

 

Who you are...

  • Someone who has experience orchestrating multiple people, campaigns, processes and technology components of a “marketing automation ecosystem” for a B2B SaaS company. 
  • High EQ thought leader and manager that can bring tried-and true tactics, lessons learned from past failures, and innovation to the table.
  • Someone who is ready for the driver's seat and likes to partner with strategic thinkers across departments to influence exponential growth of a visionary product within the proptech real estate industry.
  • Adept at swiftly implementing marketing automation workflows
  • Understands the importance of data-driven metrics which serve as the barometer of an effective process or campaign, and can pinpoint weak spots and determine root causes to continually iterate and improve the outcomes
  • You will guide your teams through organized and coordinated ideation, build and implementation of campaigns, content and workflows using ActiveCampaign and Salesforce (among other applications).
  • Expert in successfully implementing data driven, predictable revenue, marketing and demand generation plans.
  • Proficient in conceptualizing and strategizing product and persona-specific marketing campaigns for B2B SAAS companies
  • Skilled at measuring efficacy of campaigns and workflows, and leveraging those insights to iterate for better results.  
  • Comfortable in a fast-paced, startup environment - playing whatever role is needed to get it done.

What you’ll do…

  • Orchestrate multiple projects, campaigns, and teams to ensure alignment, swift progress and measurable results
  • Create, orchestrate, execute and measure B2B campaigns across multiple channels, products and personas, aligning the content and messaging in an intelligent way
  • Strategically design and implement ways to expedite leads into and through the sales funnel 
  • Model and measure ActiveCampaign workflows to expedite the upsell and cross sell buying processes without much human interaction
  • Manage the marketing department budget (>$1M), personnel, and performance of the marketing team (consisting of around 6-10 people).
  • Review, influence and approve all content and messaging fueling the collateral, marketing automation flows and digital presence of Engrain
  • Track, measure, analyze, and report all strategic initiatives and Key Performance Indicators (KPIs) to the CEO and Leadership Team regularly, emphasizing KPI variance, data insights and root causes to drive thoughtful iteration of tactics.
  • Cohesively coordinate resources and direction within and across your department, leaning on the sales, customer success, and product teams where needed.  
  • Identify creative ways to increase our market presence within property portfolios of our existing customer accounts, as well as crafting disruptive ways to attract new logos
  • You will need to coordinate the efforts of contracted marketing agencies, vendors and your department.
  • You will recommend opportunities to automate high-volume processes, design microsites to circumvent the need for in-person sales demos, and expedite the ordering process. 

Skills required:

  • 12-15 years of experience managing marketing teams for SAAS companies
  • Experience with marketing automation technologies, building workflows, and organizing campaign content in a very methodical way
  • Bachelor’s degree in marketing or related field preferred
  • Experience in driving marketing strategy at a company in a hyper-growth stage.
  • Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
  • Expertise in marketing automation tools, sales process, lifecycle marketing, and demand gen.

What we offer you...

  • Salary Disclosure for Colorado: $150,000-170,000 annually + benefits 
  • 100% coverage of employee’s health, dental and vision insurance 
  • 2-10 weeks of paid parental leave + additional paid and unpaid leave options
  • Up to 18 days of PTO & 8 holidays per year
  • 401k match up to 4 percent
  • Annual stipend for personal growth through our Grow450 program
  • A fun workplace with on-site amenities including a professional fitness center, flexible & modern workspace, coffee bar, happy hour taps & team member lounge

Engrain's Values - Our culture is built upon...

  • Focus
  • Trust
  • Service
  • Design
  • Tenacity

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PHPLanguages
    • SqlLanguages
    • D3JSLibraries
    • FluxLibraries
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • Backbone.jsFrameworks
    • CodeIgniterFrameworks
    • LaravelFrameworks
    • Node.jsFrameworks
    • MemcachedDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • XDDesign
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM
    • MarketoLead Gen

Location

In the heart of DTC with easy access to RTD Light Rail & plenty of free parking. Enjoy a wide variety of restaurants & shops just a short walk away.

An Insider's view of Engrain

What’s the vibe like in the office?

You're likely to run into a friendly face who's genuinely interested in how your day is going. Although we don't take ourselves too seriously, we know how to hustle to get the job done. Perks include a self-service bar with beer on tap, Starbucks coffee machine, jigsaw puzzle table & a meditation room. We work hard, but know how to unwind.

Darlene

Office Manager

What projects are you most excited about?

SightMap Asset Intelligence, for me, is the most interesting and exciting project we are working on. There are tons of obstacles and problems to solve in this space and I would recommend anyone who owns a multi-unit apartment building look into this product. We're building some really cool things.

Ryan

Lead Software Engineer

What makes someone successful on your team?

Being adaptable to changes is the name of the game on the implementation team. To be successful you have to be able to adhere to new processes and take a swing at different practices to find the most efficient routes to success.

Sam

Implementation Specialist

How do you empower your team to be more creative?

My focus every day with our creative team is to give them a defined lane to creatively explore. Consistent quality work, especially within a creative space, begins with clearly outlined goals and personal expectations. Empower your creative team by giving them context in order to change the conversation from subjective to strategic.

Andre

Creative Director

What projects are you most excited about?

Having been a longtime client and user of our software, I've seen the products, features and hardware evolve over the last ten years. It's exciting to be a part of what this company has been and what it will be in the future.

Mary

National Account Executive

What are Engrain Perks + Benefits

Engrain Benefits Overview

Some perks (and quirks) you'll find around the office include a self-service bar with beers on tap, a Starbucks coffee machine, jigsaw puzzle table, and a meditation room. We have access to an on-site fitness center and are within walking distance from the RTD LightRail. Whether you are looking for 100% paid employee health care benefits, competitive 401K plans, or generous PTO, Engrain is the place for you. We all work hard at what we do, but we also know how to unwind.

Culture
Volunteer in local community
Engrain regularly participates in community philanthropic activities such a food drives, holiday angel trees and more.
Friends outside of work
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Open office floor plan
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
100% of employee's dental insurance paid by the company
Vision Benefits
100% of employee's vision insurance paid by the company
Health Insurance Benefits
100% of employee's health insurance paid by the company
Wellness Programs
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 10 weeks of parental leave for the primary caretaker. Engrain also provides 2 weeks of leave for the secondary caretaker.
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Engrain offers a 25% pre-tax, reimbursement on the RTD flexpass.
Company Outings
Game Room
Our game room includes Foosball and a puzzle table.
Happy Hours
Parking
Professional Development Benefits
Promote from within
Continuing Education stipend
We offer $400 annually for continuing education or an enrichment activity of your choosing.
Online course subscriptions available

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