Sr. Regional Marketing Manager: Americas (ADX-89-20) at ArcherDX

| Greater Denver Area
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Sr. Regional Marketing Manager: Americas (ADX-89-20)
 
THE COMPANY: ArcherDX, Inc. - www.ArcherDX.com
 
ArcherDX is advancing molecular diagnostics with a robust technology platform for genetic mutation detection by next-generation sequencing. By combining patented Anchored Multiplex PCR (AMP™) chemistry in an easy-to-use, lyophilized format and powerful bioinformatics software, the Archer® platform enhance genetic mutation identification. ArcherDX provides oncology-focused research products and is pursuing regulatory approval for multiple companion diagnostic assays. ArcherDX is headquartered in Boulder, Colorado. Learn more at www.archerdx.com and follow @ArcherDXInc on Twitter, Facebook and LinkedIn. 
 
POSITION SUMMARY:
 
The Regional Marketing Manager (RMM) will be responsible for helping to position Archer externally with Key Opinion Leader’s and Key Customers. The position will work in close partnership with cross-functional partners in order to support the execution of a robust key customer strategy. This will be supporting both current and future customers as we bring exciting new products to the market. The ideal candidates should have a solid sales and/or marketing background and work experience managing a variety of new product introductions, campaigns, and have experience in both non-personal and personal marketing techniques for genomics products. It is expected that this individual will play a significant role shaping the company’s strategic planning and customer engagement capabilities for planned commercial product launches across RUO and IVD portfolios. The RMM articulates the customer-facing messaging and outlines all marketing efforts to achieve this goal through multiple channels, including web content, webinars, emails & social, advertising, public relations and tradeshows. The RMM also aligns regional field teams with current messaging and expertise through team training and tight communication.
 
RESPONSIBILITIES:
 
  • Drive marketing thought leader engagements as member of the Archer marketing team for key congresses, events, and executive leadership encounters. 
  • Partner with members of the marketing team to coordinate and create promotional materials and content as needed and provide real time customer insights.
  • Develop and manage a formalized communication process to bring thought leader insights, congress key learnings and competitive intel back into the extended marketing team.
  • Manage marketing-led customer collaborations for promotional data generation, customer talks and posters. 
  • Support sales through co-travel to key accounts and ongoing training. 
  • Development of regional marketing plan, including local trade shows, lead generation and promotional activities.
  • Assist in market development efforts in Canada, and South-Central America, including marketing plan generation, distributor training and marketing support, and ongoing country insights 
  • In anticipation of forthcoming product launches, assess and develop efforts for peer to peer programming as needed including the development of speakers and content for brand led content.
  • Support the development of a robust thought leader strategy including influence mapping, coordination of activities, and insight generation through advisory boards.
  • Manage partner agency and vendor relationships, workflow and related expense budgets.
  • Takes a leadership role and accountability for success through aligning teams around common goals which includes both external and internal customers and business partners.
  • Through internal partnership on the marketing team, determine timing, placement, and key objectives for advisory boards, and led these insights gathering efforts.
  • Possess strong leadership, business acumen, and ability to manage multiple priorities, processes, timelines and expectations of multiple stakeholder groups.
 
QUALIFICATIONS:
  • Ability to manage multiple priorities and stakeholders
  • Ability to strategically develop and gauge feasibility, impact and risks of programs
  • Experience working in a regulated healthcare environment
  • Possess a high degree of integrity and professionalism
REQUIREMENTS: 
 
  • Bachelor's degree in a relevant field, MBA preferred 
  • 5+ years of diagnostic/device/ and/or pharmaceutical experience in one or more of the following areas: sales, marketing, and/or project management
  • Oncology or Diagnostics experience required
  • Home office and/or field sales experience preferred.
  • Flexibility to work evenings and weekends as needed.
  • Strong project management, communication, and leadership skills
 
TRAVEL:
  • Based up the nature of the position to meet with key customers, Frequent travel (50% +) is required. It would be preferable for candidates to be geographically located near a major U.S. airport. Position will be responsible for supporting North and South America.
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Technology we use

  • Engineering
    • JavascriptLanguages
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    • RLanguages
    • D3JSLibraries
    • jQuery UILibraries
    • Twitter BootstrapLibraries
    • DjangoFrameworks
    • PostgreSQLDatabases

Location

Conveniently located minutes from downtown Boulder via Pearl Street or the Goose Creek Path. Easily commutable from all directions.

An Insider's view of ArcherDX

What’s the vibe like in the office?

Collaborative - when I walk through the ArcherDX office at any time of day, I can see cross-functional collaboration in action. Our team members are constantly connecting in structured and unstructured meetings to solve problems and achieve goals.

Sarah

Corporate Recruiter

How do you collaborate with other teams in the company?

Collaboration between functional groups is key to the Logistics team's success at Archer. Working closely with Sales, Manufacturing, Assay Development, Customer Support, Finance and QA allows us to provide better customer service by improving our processes, troubleshoot, brainstorm new ideas, learn from each other and share our best "dad" jokes.

Judy

Logistics Manager

How do you empower your team to be more creative?

Creativity requires a break from the routine and the screen. Here at Archer the team gets creative through walks to the food trucks, lunch runs, climbing gym sessions or a few end of the week craft brews. Some of our best algorithms were developed or refined on the climbing gym mat.

Aaron

VP of Bioinformatics and Commercial Development

How do your team's ideas influence the company's direction?

The marketing team brings in and drives the voice of our customers across the organization. Each strategic decision we make at ArcherDX is informed by a deep, customer-centric approach, where we use our insights to better understand how we can deliver an exceptional experience and aim to positively impact the lives of the patients we serve!

Ali

Director, Global Marketing

What are ArcherDX Perks + Benefits

ArcherDX Benefits Overview

ArcherDX offers a competitive and generous benefit package including:

• Medical PPO or HMO and Dental-82% of monthly premium covered by the company
• Optional vision, life, FSA, dependent care plans
• Basic AD&D, Short and Long Term disability-covered 100% by the company
• 160 hours PTO per calendar after three months of service
• 6-weeks parental leave covered 100% by the company
• 401K with company match with potential of up to $2000/year
• 2019 bonus - 5% based on company objectives (for non-commissioned employees)
• Company stock options for all employees
• Tuition Reimbursement
• Ecopass

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Diversity
Documented equal pay policy
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
Our remote work program includes work from home on occasion as needed.
Family Medical Leave
Employees who have been with the company for 12 months are eligible for 12 weeks of family medical leave.
Company sponsored family events
Archer sponsors family oriented events annually. This year, we had our summer picnic at the Boulder Reservoir.
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Archer hosts company outings Semi-annually.
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Our tuition reimbursement plan offers an annual max of $5250.
Cross functional training encouraged
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