Sr. Regional Marketing Manager: Americas (ADX-89-20)

THE COMPANY: ArcherDX, Inc. - www.ArcherDX.com

ArcherDX is advancing molecular diagnostics with a robust technology platform for genetic mutation detection by next-generation sequencing. By combining patented Anchored Multiplex PCR (AMP™) chemistry in an easy-to-use, lyophilized format and powerful bioinformatics software, the Archer® platform enhance genetic mutation identification. ArcherDX provides oncology-focused research products and is pursuing regulatory approval for multiple companion diagnostic assays. ArcherDX is headquartered in Boulder, Colorado. Learn more at www.archerdx.com and follow @ArcherDXInc on Twitter, Facebook and LinkedIn. 

POSITION SUMMARY:

The Regional Marketing Manager (RMM) will be responsible for helping to position Archer externally with Key Opinion Leader’s and Key Customers. The position will work in close partnership with cross-functional partners in order to support the execution of a robust key customer strategy. This will be supporting both current and future customers as we bring exciting new products to the market. The ideal candidates should have a solid sales and/or marketing background and work experience managing a variety of new product introductions, campaigns, and have experience in both non-personal and personal marketing techniques for genomics products. It is expected that this individual will play a significant role shaping the company’s strategic planning and customer engagement capabilities for planned commercial product launches across RUO and IVD portfolios. The RMM articulates the customer-facing messaging and outlines all marketing efforts to achieve this goal through multiple channels, including web content, webinars, emails & social, advertising, public relations and tradeshows. The RMM also aligns regional field teams with current messaging and expertise through team training and tight communication.

RESPONSIBILITIES:

• Drive marketing thought leader engagements as member of the Archer marketing team for key congresses, events, and executive leadership encounters. 
• Partner with members of the marketing team to coordinate and create promotional materials and content as needed and provide real time customer insights.
• Develop and manage a formalized communication process to bring thought leader insights, congress key learnings and competitive intel back into the extended marketing team.
• Manage marketing-led customer collaborations for promotional data generation, customer talks and posters. 
• Support sales through co-travel to key accounts and ongoing training. 
• Development of regional marketing plan, including local trade shows, lead generation and promotional activities.
• Assist in market development efforts in Canada, and South-Central America, including marketing plan generation, distributor training and marketing support, and ongoing country insights 
• In anticipation of forthcoming product launches, assess and develop efforts for peer to peer programming as needed including the development of speakers and content for brand led content.
• Support the development of a robust thought leader strategy including influence mapping, coordination of activities, and insight generation through advisory boards.
• Manage partner agency and vendor relationships, workflow and related expense budgets.
• Takes a leadership role and accountability for success through aligning teams around common goals which includes both external and internal customers and business partners.
• Through internal partnership on the marketing team, determine timing, placement, and key objectives for advisory boards, and led these insights gathering efforts.
• Possess strong leadership, business acumen, and ability to manage multiple priorities, processes, timelines and expectations of multiple stakeholder groups.

QUALIFICATIONS:

• Ability to manage multiple priorities and stakeholders
• Ability to strategically develop and gauge feasibility, impact and risks of programs
• Experience working in a regulated healthcare environment
• Possess a high degree of integrity and professionalism

REQUIREMENTS: 

• Bachelor's degree in a relevant field, MBA preferred 
• 5+ years of diagnostic/device/ and/or pharmaceutical experience in one or more of the following areas: sales, marketing, and/or project management
• Oncology or Diagnostics experience required
• Home office and/or field sales experience preferred.
• Flexibility to work evenings and weekends as needed.
• Strong project management, communication, and leadership skills

TRAVEL:

• Based up the nature of the position to meet with key customers, Frequent travel (50% +) is required. It would be preferable for candidates to be geographically located near a major U.S. airport. Position will be responsible for supporting North and South America.