The Role

The combined Carbonite/Webroot Product Marketing team is seeking an experienced Product Marketing Manager to help us expand our product presence. For this highly visible and influential position, we want a product marketing superstar to become a product expert to define the direction and positioning of our data protection and recovery solutions. In this role, you will conduct market and competitive analysis, convey customer viewpoints back to the product team, and drive go-to-market strategy in collaboration with your peers. Your technology background and ability to clearly articulate business value and differentiation are highly desired in this role.

As a Product Marketing Manager, based in Broomfield, CO, you will be an integral part of a cross-functional team. You’ll bring your ability to analyze and recommend high potential opportunities, participate in product discovery to identify and validate product requirements, define the messaging for our portfolio and individual services, and collaborate on developing go-to-market strategy.  You are passionate about marketing technology products and services, highly collaborative, and able to juggle multiple priorities while delivering materials on time and on point.  You will work with various internal teams (Marketing, PR, AR, Product Management, Sales , and others) to identify target audiences, create positioning and segment-specific message/content, and determine the best methods to communicate in a compelling manner to the intended audiences. Serving as a translator who can convert technical specifications to customer benefits and value, communicating effectively when explaining our technology is absolutely necessary.

Specific Objectives and Responsibilities

Your First Six Months:

• Integrate and build relationships in cross-functional teams
• Gain product, market, and competitive understanding for your products
• Develop/update core messaging as needed for internal and external use, and drive use across go-to-market assets such as pitch decks, collateral, and training materials
• Identify gaps to fill and make recommendations on process or coverage improvements

Six to Twelve Months and Beyond:

• Be recognized as a subject matter expert for your products
• Work closely with your Product Management, Marketing, Sales, and other peers to influence product direction and go-to-market strategy
• Work with our analyst relations team to conduct analyst briefings and inquiries
• Support major industry events with thought leadership messaging
• Leverage your unique expertise and skill-sets to complement the rest of the product marketing team

Key Challenges to Overcome

Working across multiple teams and geographies, you will play a pivotal role to grow your products success in the market. Your collaborative nature, ability to influence, and ability to develop strategy and execute on your deliverables will positively impact the success of your line-of-business. You’ll need to get up-to-speed quickly, work cross-functionally and up-and-down the hierarchy, and have great communication skills. 

Qualifications

Success Factors

What will make you successful at Carbonite:

• A track record of good judgment and decision-making in positions with significant responsibility
• Highly autonomous and able to independently identify high value projects and drive them to completion
• Demonstrated leadership capability in cross-functional team environments
• High degree of comfort with complex environments
• Having and being able to articulate/defend an informed opinion on important topics

Skills & Experience:

• Bachelors degree in a business or technical discipline required; MBA strongly preferred
• 2+ years of strong product marketing experience with progressively increasing responsibilities
• Must have significant experience in analyzing market conditions and developing go-to-market plans
• Must have excellent writing skills and a strong ability to translate technical advantages into customer benefits
• Prior industry experience in technology products, preferably in security and/or back-up or storage solutions
• Highly collaborative and able to partner effectively with both technical and field sales teams
• Must be able to work both at a strategic and tactical level in order to get the job done
• Must possess a passion for customers, and unflinching desire to exceed their expectations
• Excellent organizational, presentation and writing skills and ability to successfully interact across functions at all levels of an organization and with customers
• Must be a self-starter with proven ability to take initiative as well as balance competing priorities
• Must have excellent follow-through, be able to work with minimal direction, and balance the requirements of multiple stakeholders within an organization
• Must be highly agile and enjoy working in an extremely fast-paced environment
• A sense of humor. We believe work should be rewarding, and we like to have fun!

Company Overview

Together Carbonite—a leader in data protection and Webroot—a leader in data security—form the SMB and Consumer Division of OpenText.  The mission of our joint offering is to make cyber resilience simple, reliable and accessible in the connected world. We enable comprehensive data protection for companies, consumers, and our vast network of partners around the globe.

Our business requires top talent. We foster a thriving, dynamic environment rich with inventive minds and entrepreneurial spirit. From engineering to sales and marketing, operations and customer support, our employees are empowered and encouraged to build their careers at OpenText.

We pride ourselves on hiring standout candidates who shine in a workplace that encourages collaboration and teamwork. We are growing fast, and looking for talented candidates around the globe.  Are you ready to grow with us?

Carbonite, Inc. is an equal employment opportunity and affirmative action employer does not discriminate based upon race, color, religion, sex, national origin, age, genetic information, gender identity or expression, sexual orientation, protected veteran status, status as a qualified individual with a disability, or any other characteristic protected by law.  Upon request, accommodations will be made available during the recruitment process for applicants with a disability. If you require accommodations, we will work with you to provide or arrange for the provision of suitable accommodation wherever possible.  All qualified applicants are encouraged to apply.