Grow your career with a growing organization

Whether they’re helping people reach their long-term financial goals or providing personal wealth management strategies, every associate contributes to changing the lives of those we serve for the better. When it comes to job satisfaction, that’s hard to beat. And from a personal satisfaction perspective, you’ll enjoy the freedom to support causes that matter to you and experience a truly inclusive work environment. Your future starts now.

Are you an intensely competitive, data-savvy, critical thinker who is constantly challenging the status quo? Are you superb at cross-functional leadership and inspiring others to achieve aggressive goals? Are you an impatient and resourceful growth hacker? Do you embrace aggressive financial KPIs? Do you have a curiosity to drill into data, analyze it from different perspectives and derive insights to influence business decisions? If you are all of these things then this could be the job for you!

We have aggressive growth and efficiency goals and are looking for a SEO, Mobile and Performance Marketing Optimization manager to drive a rigorous data-driven approach to conversion and advertising spend optimization.

Responsibilities:

• Provide cross-functional leadership on the SEO, ASO and Mobile app performance marketing strategy and implementation for Personal Capital to deliver on our aggressive growth plans.
• Provide cross-functional leadership on the corporate priority initiative to drive Earned Leads strategy and implementation; deliver on our aggressive growth plans by partnering with our content creators and PR teams.
• Interact directly with executive leadership, communicating and securing support for key initiatives.
• Engage with digital media channel owners and manage agencies to define KPIs, analyze performance and drive media spend efficiencies.
• Manage multi-million $ budget for key marketing channels.
• Perform ongoing keyword research including discovery and expansion of keyword opportunities for both the website and the app store listing.
• Focus relentlessly on our customers’ needs and leverage data-driven insights to prioritize, lead and implement website and mobile app acquisition improvements.
• Systematically collect and communicate learnings to senior marketing leaders and other executives within the company.
• Manage, directly and/or indirectly. marketing analysts and channel managers.

Requirements:

• Experience:
  • 10+ years of experience in marketing strategy/optimization in a direct to consumer business.
  • 5+ years of Search Engine Optimization (SEO) and Mobile App conversion rate optimization (CRO) experience on the agency and/or client side.
  • 5+ years of experience in content marketing.
  • 5+ years of experience in digital media analytics.
• Analytical Skills: Extensive hands-on analytical skills in data and financial analysis. You can quickly and critically assess performance, significance and prioritize based on financial impact.
• Testing: Experience with multivariate testing in a digital marketing environment.
• Tools/Skills: Experience with relevant tools such as Google Analytics, Hot Jar, Optimizely, SQL and Tableau.
• UI/UX: You are experienced with and passionate about creating a fantastic user experience.
• Education: Bachelors in Marketing, Business, Statistics, Economics, Finance or equivalent

Personal Capital is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce.

What we offer you

We offer an array of diverse and inclusive benefits regardless of where you are in your career. We believe that providing our employees with the means to lead healthy balanced lives results in the best possible work performance.

• Medical, dental, vision and life insurance
• Retirement savings – 401(k) plan with generous company matching contributions (up to 5), financial advisory services, potential company discretionary contribution, and a broad investment lineup
• Tuition reimbursement up to $5,250/year
• Business-casual environment that includes the option to wear jeans
• Generous paid time off upon hire – including a paid time off program plus nine paid company holidays and three floating holidays each calendar year
• Paid volunteer time — 16 hours per calendar year
• Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
• Business Resource Groups (BRGs) - internal networks that rally around common interest, experiences and identities such as race, ethnicity, gender, ability, military status and sexual orientation. BRGs play a vital role in educating and engaging our people and advancing our business priorities.

Competitive compensation, includes base salary and eligibility to participate in either an annual bonus program or sales incentive plan, as applicable. Base salary range provided below is a reasonable estimate and final base salary may differ based on the selected candidate’s education, training, experience, licensure requirements, travel requirements and geographic location.

Location

NJ Remote

Base Salary Range

$ 106,500.00-175,700.00

We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.