Senior Product Marketing Manager

| Greater Denver Area | Hybrid
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From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.

About the Role

 

Fivetran builds the automated data platform of choice for thousands of companies looking to improve their data analytics and operations. We’re looking for a Senior Product Marketer to join our Enterprise team with a key focus on data security, governance, quality and trust.   


Product Marketing at Fivetran is responsible for customer and market insights to drive product messaging and positioning, go-to-market strategies, while influencing demand generation campaigns to drive product growth. Upmarket, we’re heavily focused on enterprise personas including database architects and data leaders across the organization.
The role partners closely with product, sales, design, communications, alliances and analytics. You will be familiar with the customer lifecycle from acquisition to expansion to shape product interest, evaluation, purchase, and growth. Key programs include planning and executing GTM for new capabilities, sales enablement, and collaborating with analysts and press. 


We are looking for an experienced, creative, and collaborative product marketer leader to join our team. You will be supporting our Enterprise Product Marketing function, focusing on data security, governance, quality and trust product launches. Day to day you will be responsible for developing and maintaining personas, competitive intelligence, messaging, and storytelling to win the Enterprise customer. 

 

Technologies You'll Use

 

Height, Canva, Google Drive, Slab, Slack, Camtasia, Looker, Heap, Bizible, and Salesforce

 

What You'll Do

  • Work with the Fivetran Enterprise Product Management team to develop and execute on go-to-market launches designed to attract the Enterprise segment
  • Contribute knowledge and insights to the competitive landscape and create sales collateral and enablement that speaks to our core value proposition for Enterprise customers
  • Research and contribute to our internal teams on our core Enterprise personas (e.g., Data Architects, and Database Architects) and understand the enterprise buying journey
  • Participate in webinars & thought leadership to support demand gen and customer marketing 
  • Work with Product Managers to translate complex data protection ideas and best practices into customer-facing collateral including data sheets, pitch decks, blogs, setup documentation, and more
  • Become a go-to expert internally for information on our Enterprise segment with a good understanding of our product vision and value differentiators 
  • Work with others across the company to create engaging content for marketing campaigns associated with webinars, events, website updates, and customer communications.
  • Engage partner teams at a strategic messaging level to drive high impact solutions for co-marketing and joint partner launches 
  • Demonstrate Fivetran values and contribute to the wider Fivetran community

Skills We're Looking For

  • Experience working with Enterprise teams and customers: Whether it’s been enabling teams, crafting messaging for sales pitches, or being a former member of a sales team, it’s important that we understand how to best support our GTM counterparts. Familiarity with the complexity of enterprise sales cycles and how product marketing can play a role in accelerating deals. 
  • In-person, virtual, and written communication prowess. You will be working with users, product managers, sales and marketing at Fivetran across the world. You have deep empathy for users and are able to adapt how you communicate to reach and engage your audience regardless of medium. You excel at verbal and written communication, knowing how to repurpose marketing material into different mediums while ensuring consistency in messaging & value proposition.
  • Hungry & ready to dive in. Fivetran is moving, growing, and changing quickly, it is an environment you embrace. You will be adaptable as you are exposed to a lot of different projects and are excited to roll up your sleeves and get stuff done. 
  • Highly-organized with a project management track record. You’ll be coordinating projects and workstreams across many different teams, responsible for collecting and maintaining customer materials and research. You will help us up-level not only the quality of work we produce but the amount and accessibility of it.
  • Familiarity with enterprise data needs. You are well versed in the data space and have an understanding of data security, governance, trust or quality, or have worked for a company or in a specific role to these - i.e. data security, data protection, data cataloging, data analytics, operational analytics. 

Bonus Skills

  • Experience working in or with Fortune 500 
  • Experience working in or with the retail, manufacturing, or finance/insurance industries

Perks and Benefits

  • 100% employer-paid medical insurance*
  • Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
  • RSU stock grants
  • Professional development and training opportunities
  • Company virtual happy hours, free food, and fun team building activities
  • Monthly cell phone stipend

*may vary by country - please reach out to your recruiter for more information

To learn more about Fivetran's benefits by region - click here.

We’re honored to be valued at over $5.6 billion, but more importantly, we’re proud of our core values of Get Stuck In, Do the Right Thing, and One Team, One Dream.

Fivetran brings together high-quality talent across the globe to make data access as easy and reliable as electricity for our customers. We value and recognize that our customers benefit from having innovative teams made of people from many backgrounds, experiences and identities. Fivetran promotes diversity, equity, inclusion & belonging through attracting, recruiting, developing and retaining a diverse workforce, not only because it is the right thing to do, but because it helps us build a world-class company to better serve our customers, our people and our communities.

To learn more about Fivetran’s culture and what it’s like to be part of the team, click here and enjoy our video.

To learn more about our candidate privacy policy, you can read our statement here.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • JavaLanguages
    • PythonLanguages
    • SqlLanguages
    • Google AnalyticsAnalytics
    • LookerAnalytics
    • CanvaDesign
    • FigmaDesign
    • IllustratorDesign
    • PhotoshopDesign
    • WebflowCMS
    • SalesforceCRM
    • MarketoLead Gen
    • Google HangoutsCollaboration
    • SlackCollaboration

Location

We are in a beautiful, newly renovated, inspirational, industrial space anchored along the banks of the winding Platte River: steamontheplatte.com

An Insider's view of Fivetran

How would you describe the company’s work-life balance?

Our employees are the talent that fuels Fivetran. We’re proud of the culture we’ve built to date, and, as a company that is always looking for ways to improve, and continue to be thoughtful and inclusive about this new way of working. This includes continually looking for ways to provide an equitable experience and opportunities for all employees.

Jiyoung

Senior Director, Employee Experience

How do you collaborate with other teams in the company?

"One thing that I have absolutely loved about working with the engineering team is they understand the customer just as deeply as I do. That really promotes innovation, because they can think through innovative ways to solve customers’ problems."

Meera

Lead Product Manager

What are some things you learned at the company?

"Fivetran is a true rocketship. I didn’t realize what an incredible company I was joining, so I feel lucky to be here every day. Everyone loves Fivetran whether they’re a customer or they’re an employee. We all strive toward a common goal of making Fivetran the best, and we’ve done a pretty amazing job at it."

Rachel Musiker

Regional Sales Manager, Commercial

What is your vision for the company?

"Because our mission is to make access to data as simple and reliable as electricity, we are in the business of moving data. As far as innovation, I would highlight two words: simple and reliable."

Helge

SVP, Engineering

What makes someone successful on your team?

"Curiosity and asking "why" are the most important traits that make a Product Manager successful at Fivetran. Our Product Managers deeply understand the data industry, our customer needs and the competitive environment in order to identify opportunities to drive growth and additional customer value. This is the fuel for the Fivetran rocket!"

Julie

Director of Product Operations

What are Fivetran Perks + Benefits

Fivetran Benefits Overview

100% paid Medical, Dental, Vision and Basic Life Insurance
25 days annual paid vacation, plus 13 paid holidays and generous sick time
Robust parental leave program
401k match program
RSU's - every employee is granted RSU's when they walk in the door
Home office setup reimbursement program for 100% remote employees
Pet Insurance
Commuter pre-tax benefits options to help with transit and parking costs
Professional development and training opportunities
Annual learning and continued education stipend
Unlimited coffee, office snacks, and frequent catered lunches
Company happy hours and fun team building activities
Monthly cell phone stipend
Referral bonuses

Culture
Volunteer in local community
Fivetran encourages every employee to volunteer by giving them 2 days off each year to dedicate to a volunteer opportunity! How cool is that?!
Partners with nonprofits
Fivetran partners with a number of nonprofits throughout the year via donation matching and other co-sponsored events.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
Our executive sponsored Employee Resource Groups now encompass 7 unique groups with a global reach. ERG's are open to members and allies at Fivetran and foster community and belonging.
Hiring practices that promote diversity
Fivetran implemented the Rooney Rule to increase more diverse candidates at the on-site interviewing stage to promote a diverse candidate pool for consideration when making decisions on hiring.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Option of Health Savings Account (HSA) or Flexible Savings Account (FSA)
Disability insurance
Dental insurance
100% paid Medical, Dental, Vision and Basic Life Insurance. Benefits begin on your first day!
Vision insurance
100% paid Medical, Dental, Vision and Basic Life Insurance. Benefits begin on your first day!
Health insurance
100% paid Medical, Dental, Vision and Basic Life Insurance. Benefits begin on your first day!
Life insurance
Pet insurance
Wellness programs
Fivetran host a Wellness Week every yea
Team workouts
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Pet friendly
Relocation assistance
Home-office stipend for remote employees
Onsite gym
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications

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