Senior Product Marketing Manager at Wowza (Greater Denver Area, CO)

| Greater Denver Area | Hybrid
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Senior Product Marketing Manager
Wowza is looking for a Product Marketing Manager with a passion for the marketing discipline to be the resource within the Marketing team to bridge Product Management and their development roadmap with the company's marketing efforts. This self-starting leader must be a results-oriented strategic thinker with an exceptional blend of multi-audience communication skills, a deep and passionate knowledge for B2B technology marketing, and the ability to plan, manage, and execute marketing programs, launches and initiatives.
To be successful, you must have a demonstrated ability to drive business growth by articulating technical value propositions for complex products and building both awareness and demand. You will be metrics and data driven with demonstrated measured results and a passion for achieving targets. This role will have a large and direct impact on our success by helping expand our addressable market, strengthen and further penetrate our base, and generally increase annual revenue.
Own the development of product messaging inclusive of positioning, segmentation, buyer personas, etc.
  • Develop and execute strategic Go-To-Market plans for marketing campaigns and product launches via customer needs analysis, initial positioning and messaging, testing, analysis and refinements
  • Lead the planning and execution of marketing and sales campaigns to target segments.
  • Perform competitive analysis and voice of customer research for the development of marketing materials and selling tools

Share learnings and best practices broadly, continually improving content and materials
Work closely with the Marketing Communications team to coordinate product positioning and key messages for the development of product data sheets, sales aids and key messages to external stakeholders (analysts, media, customers, prospects & partners)
Act as a company evangelist for the products in webinars, videos, podcasts and speaking events as needed both internally and externally to analysts, media, customers, prospects and partners
  • Bachelor's degree in business, marketing, computer science, technical field, or equivalent work experience
  • MBA preferred, but not required
  • 4 - 10 years in product marketing for B2B Enterprise software and SaaS, or other highly technical fields. Video experience a plus.
  • Strong collaboration and project management skills - an ability to work effectively with different people within an organization (technical, salespeople, strategists)
  • Strong leadership & analytical skills
  • Outstanding written, oral, and visual communications skills
  • Strong technical skills and experience working with marketing programs and tools such as Marketing Automation, Web CMS system and others
  • Track record of success in growing product line revenues
  • Demonstrated expertise in negotiating competing priorities from multiple internal and external stakeholders
  • Proven market and competitive analysis ability that results in understanding and prioritizing customer needs to map to product positioning and messaging.
  • Proven ability to coordinate a marketing team, with its varying functions, to deliver a consistent, effective marketing campaign that engages prospects where they are, when they need it and with a message that resonates.

Compensation and Benefits
Salary: $110,000 - $150,000
Bonus Eligible
Wowza offers a comprehensive benefits package which includes the following:
Medical, Dental, and Vision insurance available 1st day of employment
Generous Paid Time Off
401(k) with strong company match
Dependent Care Flexible Spending Account
Employer Paid Basic Life Insurance and AD&D
Voluntary Life Insurance (Employee/Spouse/Child)
Parental Leave
Short-Term and Long-Term Disability
Training & Development
Employee Assistance Program (EAP)
The base salary range represents the anticipated low and high end of our salary range for this position. Actual salaries will vary and will be based on various factors, such as candidate's qualifications, skills, and competencies. The salary is one component of our total compensation package for employees.
Who We Are:
Wowza Media Systems is a Colorado-based, globally known leader providing video and media streaming software solutions to customers for whom video is mission critical but not a core competency. Wowza's software enables its customers to deliver high fidelity video streams from (m)any sources to (m)any destinations, with low latency, reliable at large scale. Wowza's solutions are implemented across video platforms, gaming, fitness, auction and commerce, education and government applications. The Company is backed by private equity firm Clearhaven Partners.
Why Work for Wowza:
Wowza's team works to connect the larger community with our passion for tech. From live-streaming graduation ceremonies for local high schools to participating in events like SheTech, employees are able to cultivate the same creative energy that first brought the company to life. Employees are encouraged to take ownership of their role with limited oversight - and coworkers are happy to help one another out.
Wowza Media Systems is an equal opportunity employer, committed to creating a diverse and inclusive environment for all people to thrive in.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
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Our new office is located directly in heart of BelMar with tons of great amenities in the office as well as right outside the door in the Belmar complex! Steps away from many bars, restaurants, fitness studios and various shops tailored to a variety of needs!

An Insider's view of Wowza

How would you describe the company’s work-life balance?

Work life balance at Wowza is encouraged and appreciated! We have had discussions around how to take both mental and physical health breaks during the day. Wowza supports varying daily schedules and our unlimited PTO policy also allows employees to take time they need. I love working at Wowza because I am able to live a happy life at work and home

Elizabeth Koehler

Director, Security and Compliance

How do you collaborate with other teams in the company?

As Community Manager, it’s critical I communicate daily with several other teams to provide feedback from our customers. Several times a day, I will slack or have zoom video chats to share information and ideas with members from other Wowza teams like engineering, billing or sales to get answers I need for our Wowza customers around the globe.

Rose Power

Senior Community Manager

How does the company support your career growth?

Wowza empowers us, as employees, and as individuals, to use our skills and abilities to achieve Career Goals. They encourage, listen, observe, and understand us and our potential, as well as coach and assist in our development. I have personally experienced an amazing team of leaders and co-workers who have helped me grow.

Holly Swink

Customer Success Manager

What unique initiatives do you have that encourage innovation?

We have an ability or environment where we generate a lot of ideas and very few of those ideas actually work. I believe you have to fail enough times to understand how to succeed.

Matt Rossi

Sr. Director Business Operations

What are some things you learned at the company?

I learn something new every day at Wowza. The creativity of our clients enables us to develop end-to-end solutions in innovative ways. We harness their vision by delivering superior service and unmatched technology. Empowering my customers’ commercial opportunities is the most rewarding aspect of my role.

Kristen Calton

Enterprise Account Executive

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