EnergyCAP, LLC is seeking an experienced Senior Product Marketing Manager of Utilities to design and execute the company’s go-to-market strategy for its Utility Platform. EnergyCAP is trusted by 10,000+ Energy and Sustainability professionals across the country to be their single source of truth for financial-grade, actionable data to better manage resources, reduce carbon, and drive savings. If you’re looking for a role that enables you to do what you do best while making the future more sustainable, this is the role for you!

The Senior Product Marketing Manager for a SaaS Energy & Sustainability platform for Utility companies will be responsible for developing & driving the product strategy, go-to-market strategy and positioning of the company's energy and sustainability software solutions. This includes identifying target markets, creating messaging and positioning, developing marketing campaigns, and collaborating with cross-functional teams to advance the utility platform product feature & functionality.

Key Responsibilities:

• Develop and execute product marketing strategies to drive adoption and revenue growth of the company's utility platform.
• Conduct market research to identify target markets, customer needs, and competitive landscape.
• Create messaging and positioning for the Utility Platform product that resonates with target customers.
• Collaborate with cross-functional teams, including product management, sales, and engineering, to bring products to market.
• Develop and execute marketing campaigns to generate demand and drive adoption in the utilities industry.
• Analyze market trends, customer feedback, and sales data to inform product development and marketing strategies.
• Act as the external face of the company, representing the company and products at industry events and trade shows.
• Coordinate with sales and customer success teams to ensure they have the necessary materials and information to effectively sell and promote the product.
• Evolve & manage product pricing and positioning to maximize profitability and market share.
• Continuously monitor and analyze the performance of products and campaigns and adjust as necessary to improve results.
• Keep up to date with industry trends and competitor activities and incorporate this knowledge into product and marketing strategies.
• Communicate effectively with different teams such as product development, sales, and leadership teams and other stakeholders to ensure alignment and coordination of efforts.
• Identify, develop & support new market opportunities and channels for Utility Platform
• Create and manage product collateral such as brochures, videos, and website content to promote the company's products.
• Identify and develop partnerships and collaborations that can help promote and distribute the company's products.

Requirements

• 6+ years B2B SaaS Product Marketing experience
• 3+ years of experience working with the utility industry.
• The ideal candidate enjoys building programs from the ground up.
• Campaign optimization to meet and exceed revenue goals
• Campaign & budget management
• Strong communication, collaboration, and analytical skills are essential for success in this role.

Benefits:

• Competitive pay with performance bonus
• 100% company-paid health, dental, vision, life, and LTD insurance for yourself and dependents
• 401(k) with 3% company match
• Flexible Time Off
• Connectivity stipend
• Counseling and adoption grants
• Tuition assistance
• Professional coaching
• Emergentics Development Program
• Customized employee success program
• Charitable contributions and matched employee giving program
• Community service hours
• Hybrid work environment

About EnergyCAP

EnergyCAP is the leading energy and sustainability ERP, empowering customers with full control and understanding of their energy and sustainability data to reduce their carbon footprint and drive savings. For over forty years, thousands of public and private institutions have been using EnergyCAP to streamline accounting processes, reduce resource consumption, and identify opportunities for sustainable operations. EnergyCAP helps customers who are drowning in paper bills, manual processes, and cumbersome spreadsheets and enables them to execute, analyze, and report on the energy and decarbonization projects needed to create a more sustainable world.

Visit EnergyCAP.com to learn more.