This position is remote, with a preference for individuals based in South Florida.
IntelePeer delivers an omnichannel communication platform as a service (CPaaS) built for the enterprise. We believe that business communications are meant for more than just simple interactions they should enable businesses to deliver truly delightful experiences.
IntelePeer is seeking an experienced, Marketing Automation Manager to join our growing team.
The Marketing Automation Manager is responsible for executing multi-faceted digital marketing campaigns to generate leads, pipeline, and revenue. This role works collaboratively across the marketing team, sales team, and executive staff to drive high performing marketing campaigns to both customers and prospects that help elevate the IntelePeer brand in the market and drive a tangible impact on revenue. The ideal candidate has experience and certification with Marketo.
The candidate will have strong project management skills, is a strategic thinker, and has a proven track record of collaborating with marketing, product, and sales teams in a B2B software business model.
REPORTS TO: VP, Demand Generation
Position Responsibilities

• The ongoing execution of digital marketing programs in Marketo - email nurture campaigns, landing pages, workflow builds, webinar campaigns, and more
• Management of the segmentation, growth, cleanliness, and health of the IntelePeer marketing database
• Facilitate A/B testing and other techniques that improve conversion rates and lead generation
• Track the success of digital marketing programs against Key Performance Indicators (KPIs) and report results to stakeholders
• Provide a problem solving and 'point of escalation' technical support function
• Provide training and documentation for new and existing users
• Maintain and evolve lead scoring methodology for Marketing Qualified Leads (MQLs) to ensure Sales team can focus on the clients and prospects with the highest purchase intent
• Serve as the Marketo administrator and SME within the organization, including best practices for marketing automation (CAN-SPAM, GDPR, subject line testing, ALT tags, image optimization, etc.) and integration with other core systems such as Salesforce
• Collaborate with marketing, sales, SDRs, and product teams to support strategic objectives, build reporting to analyze results, and recommend new programs and processes for revenue growth
• Other duties, as may from time to time be required, as commensurate with the role and the needs of the business

Education

• Bachelor's degree in marketing, business, or equivalent experience

Expertise and Experience

• A minimum of 1-3 years digital marketing experience within B2B software organization
• Experience running digital marketing campaigns with Marketo, certifications preferred
• Knowledge of workflow and database management concepts and best practices
• Ability to track, manage, and report effectiveness of marketing campaigns to stakeholders
• Experience with editing tools such as Photoshop for image resizing and Dreamweaver/Marketo for HTML troubleshooting.
• Solid technical skills and expertise with HTML and CSS optimized for email deployment

Competencies

• Data-driven and highly analytical
• Demonstrated project and time management skills
• Team player with excellent interpersonal skills
• Detail oriented, able to multitask and work under strict and changing deadlines
• Prioritizes and drives short term, long term and immediate needs
• Proficient with MS Office, Word, PowerPoint, Excel, Outlook
• Works well independently with minimal supervision
• Keen eye and aptitude for trouble-shooting with solutions-led approach
• Excellent communication skills - written, verbal and presentation
• Must thrive in a fast paced, iterative, deadline driven environment

Why You'll Love It Here

• Generous paid time off
• Competitive medical, dental & vision coverage
• 401K
• Internet and cell phone coverage
• Gym membership
• LinkedIn Learning, plus other upskilling opportunities
• Flexible work options
• Company-paid life insurance
• Company-paid short-term and long-term disability
• Legal coverage and other supplemental options
• Free snacks, fun events (virtual and in-person when we can again)
• A value-based culture where growth opportunities are endless

Compensation

• The starting pay range for a candidate selected for this position who is based in Colorado is generally within the range of $85,000 - 100,000 for annual base salary. Employees are eligible for additional discretionary bonuses and commissions pursuant to the Company's commission plan. The successful candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay may be above or below this range.

Vaccination Requirement

• COVID-19 Vaccination Requirement: IntelePeer requires anyone working onsite or visiting IntelePeer's offices to confirm they are fully vaccinated against COVID-19 unless a medical or religious accommodation is timely requested and approved. Please reach out if you have questions or concerns about this policy and how it may apply to your candidacy for a role with IntelePeer.

For California residents only: Please refer to the link below for IntelePeer's Applicant CCPA Privacy Notice. https://www.intelepeer.com/intelepeer-applicant-ccpa-privacy-notice-2020-05-21/
Any requests to exercise your rights as a data subject under GDPR should be submitted to [email protected] for prompt processing. Please refer to our Privacy Policy (at www.intelepeer.com/privacy/intelepeer-privacy-policy) for any questions on how IntelePeer complies with GDPR.