IntelePeer
Centennial, CO
Remote

Senior Marketing Automation Manager

| Remote
Apply now
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This position is remote, with a preference for individuals based in South Florida.
IntelePeer delivers an omnichannel communication platform as a service (CPaaS) built for the enterprise. We believe that business communications are meant for more than just simple interactions they should enable businesses to deliver truly delightful experiences.
IntelePeer is seeking an experienced, Marketing Automation Manager to join our growing team.
The Marketing Automation Manager is responsible for executing multi-faceted digital marketing campaigns to generate leads, pipeline, and revenue. This role works collaboratively across the marketing team, sales team, and executive staff to drive high performing marketing campaigns to both customers and prospects that help elevate the IntelePeer brand in the market and drive a tangible impact on revenue. The ideal candidate has experience and certification with Marketo.
The candidate will have strong project management skills, is a strategic thinker, and has a proven track record of collaborating with marketing, product, and sales teams in a B2B software business model.
REPORTS TO: VP, Demand Generation
Position Responsibilities
  • The ongoing execution of digital marketing programs in Marketo - email nurture campaigns, landing pages, workflow builds, webinar campaigns, and more
  • Management of the segmentation, growth, cleanliness, and health of the IntelePeer marketing database
  • Facilitate A/B testing and other techniques that improve conversion rates and lead generation
  • Track the success of digital marketing programs against Key Performance Indicators (KPIs) and report results to stakeholders
  • Provide a problem solving and 'point of escalation' technical support function
  • Provide training and documentation for new and existing users
  • Maintain and evolve lead scoring methodology for Marketing Qualified Leads (MQLs) to ensure Sales team can focus on the clients and prospects with the highest purchase intent
  • Serve as the Marketo administrator and SME within the organization, including best practices for marketing automation (CAN-SPAM, GDPR, subject line testing, ALT tags, image optimization, etc.) and integration with other core systems such as Salesforce
  • Collaborate with marketing, sales, SDRs, and product teams to support strategic objectives, build reporting to analyze results, and recommend new programs and processes for revenue growth
  • Other duties, as may from time to time be required, as commensurate with the role and the needs of the business

Education
  • Bachelor's degree in marketing, business, or equivalent experience

Expertise and Experience
  • A minimum of 1-3 years digital marketing experience within B2B software organization
  • Experience running digital marketing campaigns with Marketo, certifications preferred
  • Knowledge of workflow and database management concepts and best practices
  • Ability to track, manage, and report effectiveness of marketing campaigns to stakeholders
  • Experience with editing tools such as Photoshop for image resizing and Dreamweaver/Marketo for HTML troubleshooting.
  • Solid technical skills and expertise with HTML and CSS optimized for email deployment

Competencies
  • Data-driven and highly analytical
  • Demonstrated project and time management skills
  • Team player with excellent interpersonal skills
  • Detail oriented, able to multitask and work under strict and changing deadlines
  • Prioritizes and drives short term, long term and immediate needs
  • Proficient with MS Office, Word, PowerPoint, Excel, Outlook
  • Works well independently with minimal supervision
  • Keen eye and aptitude for trouble-shooting with solutions-led approach
  • Excellent communication skills - written, verbal and presentation
  • Must thrive in a fast paced, iterative, deadline driven environment

Why You'll Love It Here
  • Generous paid time off
  • Competitive medical, dental & vision coverage
  • 401K
  • Internet and cell phone coverage
  • Gym membership
  • LinkedIn Learning, plus other upskilling opportunities
  • Flexible work options
  • Company-paid life insurance
  • Company-paid short-term and long-term disability
  • Legal coverage and other supplemental options
  • Free snacks, fun events (virtual and in-person when we can again)
  • A value-based culture where growth opportunities are endless

Compensation
  • The starting pay range for a candidate selected for this position who is based in Colorado is generally within the range of $85,000 - 100,000 for annual base salary. Employees are eligible for additional discretionary bonuses and commissions pursuant to the Company's commission plan. The successful candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay may be above or below this range.

Vaccination Requirement
  • COVID-19 Vaccination Requirement: IntelePeer requires anyone working onsite or visiting IntelePeer's offices to confirm they are fully vaccinated against COVID-19 unless a medical or religious accommodation is timely requested and approved. Please reach out if you have questions or concerns about this policy and how it may apply to your candidacy for a role with IntelePeer.

For California residents only: Please refer to the link below for IntelePeer's Applicant CCPA Privacy Notice. https://www.intelepeer.com/intelepeer-applicant-ccpa-privacy-notice-2020-05-21/
Any requests to exercise your rights as a data subject under GDPR should be submitted to [email protected] for prompt processing. Please refer to our Privacy Policy (at www.intelepeer.com/privacy/intelepeer-privacy-policy) for any questions on how IntelePeer complies with GDPR.
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Where we are

We are located in the Denver Tech Center, the city's hub of business and innovation, plus we're near public transit, I-25, and trendy restaurants.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • SqlLanguages
    • jQueryLibraries
    • Twitter BootstrapLibraries
    • AngularJSFrameworks
    • DjangoFrameworks
    • ExpressFrameworks
    • FlaskFrameworks
    • Node.jsFrameworks
    • MariaDBDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • WordpressCMS
    • SalesforceCRM
    • PardotEmail
    • SalesforceLead Gen
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What are IntelePeer Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Recreational Clubs
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Promote from within
Continuing Education stipend

An Insider's view of IntelePeer

How would you describe the company’s work-life balance?

At IntelePeer, we have a work-hard-play-hard mentality. Our team goes above and beyond what is asked of us and we value determination. The unlimited PTO policy means that the company realizes to be successful we also need time away from work. You can make your own schedule and work from home when needed too!

Nils

Corporate Marketing Manager

What's the biggest problem your team is solving?

My team is helping companies that may not have the resources for complex development projects to take advantage of the promise of embedding communications like voice and SMS into their customer experiences, marketing efforts, and internal processes.

Shaughnessy

Sr. Manager, Product

How has your career grown since starting at the company?

IntelePeer is a company that likes to promote within and encourages career growth and opportunities for all of their employees. I have been with IntelePeer for almost 6 years and I have been promoted 3 times and have worked in 2 different departments since coming onboard. The leadership team has always asked what I would like to do for my career.

Christine

Sr. Manager, Sales Development

How do you empower your team to be more creative?

We encourage employees to think outside the box, to contribute new ideas, and to take ownership of helping us meet our company objectives. Recognizing our employees is integral to our continued success as a team and a business. In my specific role, I recognize employee efforts through personal and public recognition.

Donna Sue

VP of Corporate Marketing

What are some things you learned at the company?

What I've learned at IntelePeer is the value of the contributions of the singular employee. IntelePeer works by each individual considering their personal achievements at work, big or small, to contribute directly to the success of the company - and the company acknowledging and reciprocating that effort back to the employee.

Justin

Chief Software Architect

IntelePeer Careers In Denver
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