Company Overview:

Arturo is an AI property analytics company that empowers companies with unparalleled property insights to make the most innovative and best decisions for their business and clients. Arturo delivers on-demand property data utilizing multi-source imagery via a configurable API, enabling better risk assessment. 

Our Product Marketing Manager ensures that the right customers are getting the right message through the proper channels and represents the customers’ voice in product strategy discussions and decisions. The ultimate goal is to make sure we are building the right products for our audiences

What you will do:

• Identify target customers, their needs, and how products will meet those needs; be a conduit for the voice of the customer to the product team and company
• Partner with Product Management to develop product marketing strategies to accelerate growth of products among target audiences
• Lead go-to-market strategies, including key messaging development and tactical channel plans, ensuring that all customer-facing teams are on message and maximizing each channel
• Update Messaging frameworks as needed, including as company expands into additional geographies and industries
• Collaborate with sales to organize and execute programs that generate new prospects and advance existing opportunities for the sales team within specific, targeted accounts and contacts
• Collaborate with Digital Marketing team to support digital marketing strategy for product launches, and other digital campaigns and ensure materials are aligned with corporate messaging and branding guidelines
• Create and manage Content strategy including content development for all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
• Build dashboard and other tracking mechanisms within Hubspot to consistently report on KPIs
• Own growth of products across the customer lifecycle, from driving awareness and acquisition through retention
• Review competitive offerings and drive ongoing differentiation
• Offer creative problem solving and analytical reasoning
• Work closely with Marketing leadership to support cross-functional initiatives

What you bring:

• A BA/BS degree or relevant work experience
• 8+ years professional experience
• 5+ years working in product marketing, growth or lifecycle marketing, or similar go-to-market experience
• Previous background in B2B marketing, preferably with experience in insurance, property and/or banking technologies, or early-stage startups
• Experience working with product teams to define product messaging and launch campaigns
• Strong quantitative analytical ability and excellent written and oral communication skills
• Self-starter with a competitive spirit
• Comfort in a face-paced, entrepreneurial, start-up environment

Nice to have:

• Good understanding of CRM / Marketing Platforms, Hubspot experience preferred
• Understanding of the Insurance Industry and the ecosystem around Underwriting, Claims and CAT Risk
• An appreciation of the imagery ecosystem, including Satellite, Aerial, and Street-Level imagery capture
• An understanding of the competitive landscape unfolding around AI and property analytics (e.g., CAPE, Zesty. Betterview, Hover, Planer, etc.)

Key competencies at Arturo:

• Willingness to learn – You have an insatiable desire to continue growing, a fearless approach to the unknown, and love a challenge
• Teamwork/Collaboration – You like working with others; you participate actively and enjoy sharing the responsibilities and rewards. You pro-actively work to strengthen our team. And you definitely have a sense of humor
• Critical Thinking – You incorporate analysis, interpretation, inference, explanation, self-regulation, open-mindedness, and problem-solving in everything you do
• Drive for Results – You keep looking forward, solve problems and participate in the success of our growing organization

Why you want to work here:

• You are excited about building things that do not yet exist
• You are excited to work in an environment that values accountability and
• ownership
• You enjoy solving problems that initially seem impossible
• You relish working alongside passionate, respectful, and intelligent teammates
• You value being challenged by those around you to achieve great things
• You take pride in your work and want to see results provide tangible value
• You want to create the most sophisticated and accurate products in the InsureTech space
• Fortune 500 customers will use the outputs of your models to power their business and make decisions

Covid Impact:

• SaaS businesses continue to build and scale during COVID times. We are fortunate that Arturo continues to grow and thrive
• We believe culture is essential to our success. Leading with empathy is at the core of our leadership philosophy. We are adapting to the changing world today, and we support our employees by providing a flexible work schedule, home office set up support and tools to promote collaboration and impact
• We raised a $25M Series B in Q2 of 2021. It’s fueling our growth—and so is revenue: we’re well funded and resourced to achieve and exceed our plans

Arturo for ALL

We are committed to building a culture as unique as the people, perspectives and passions it represents. We promise to never settle when it comes to diversity, equity and inclusion. As the world changes and evolves, we will always listen, learn and do better...for our teams, for our customers and for our communities.