Product Marketing Manager

| Greater Denver Area | Remote
Two solutions, one goal: make work simpler, with better data for leaders. FORM.com, a global leader in mobile data collection, and GoSpotCheck, the leading provider of mobile task management and image recognition software, are the top low-code/no-code platforms enabling digital process automation for mid-size and large enterprise customers globally.

FORM.com was established in 2001 and is based in Braintree, MA with offices in Chicago, Boston, London, and Kyiv. GoSpotCheck was established in 2011 and is based in Denver, CO. Diversis Capital acquired and merged the FORM.com and GoSpotCheck platforms and teams in 2020 to further enable digital process automation and deliver business value for customers, supported by a team of 300.

Together, these solutions enable digital business processes across functions in Consumer Goods, Retail, Restaurant & Hospitality, Facilities & Property, Health Sciences, and Natural Resources.

What You'll Do

  • As a Product Marketing Manager, you’ll lead strategic planning and execution of product campaigns for new and existing products/features to increase new prospect lead volume, and existing customer feature adoption in alignment with company objectives. You will create differentiated positioning, messaging, and sales enablement content and display an astute understanding of our industries, personas, and customer use case value drivers. You will lead competitive analysis and strategy and be a key partner in informing our product roadmap as you define end-to-end user journeys and analyze customer product usage and demand. You will surface insights and recommendations on features to deliver additional value to customers and open new revenue streams, sourced from your desire to listen intently to customers and work collaboratively with product, sales, and customer success teams. You will work directly with our high-performing brand marketing team to inform product positioning across all marketing channels through impactful storytelling and visuals. This position reports to our CMO.

Responsibilities

  • Go-To-Market Strategy
  • Orchestrate the successful execution of end-to-end product and feature launches with clear, benefit-led messaging and visual positioning that resonates with customers
  • Create and maintain the entire suite of sales enablement materials: messaging & positioning copy, sales sheets/decks, customer emails, blog posts, videos, landing pages, and social posts (in collaboration with Creative Director and Senior Content Manager) with all materials clearly articulating a product’s value in a way that resonates with the market
  • Define goals and KPIs for all new product marketing programs (ex: feature adoption metrics); manage weekly and monthly reporting and tracking--flagging issues, opportunities, and trends appropriately
  • Drive continuous improvement for our product marketing program to increase its impact on revenue and profitability
  • Develop & maintain a product marketing editorial calendar 
  • Develop & maintain a brand-forward product asset library for company-wide use in presentations, digital marketing assets, and content deliverables

  • Personas
  • Clearly understand and be empathetic to our buyers’ pain points and evolve our buyer personas to provide structure and insights for sales and customer success with benefit-led persona messaging 
  • Evolve descriptors of our core buyers (by vertical, business size, need state); work with sales and business development teams to effectively target, engage, and sell to target personas with effective value propositions by use case

  • Competitive Analysis
  • Understand FORM’s competitive landscape and build positioning and messaging to clearly differentiate us in the market
  • Lead our competitive intelligence program--conducting regular reviews, developing counter positioning, maintaining competitive battle cards, and proliferating findings throughout sales and marketing campaigns
  • Support product, sales, marketing, and customer success with competitive insights that influence brand and product positioning

  • Internal Training & Education
  • Develop compelling, clear, approachable training, collateral, and content to help our teams effectively communicate our value propositions and feature benefits
  • Work closely with sales and customer success to get feedback on sales enablement tools to increase sales and adoption
  • Train teams in understanding and communicating the customer ROI for our products

  • Customer Experience
  • Own in-product messaging campaigns and analytics to drive customer adoption of new features
  • Analyze customer engagement and recommend campaign improvements
  • Develop customer activation series to deepen awareness and use of key features
  • Support Help Center content creation Conduct customer benchmark ROI surveys

  • In-Product User Experience
  • Define and deploy end-to-end user journeys in partnership with Brand Marketing
  • Develop feature tutorials
  • Create campaigns to increase usage, adoption, and ROI for customers

  • Product Strategy
  • Provide market feedback to product and engineering on new features that would bring strong benefits to customers and net-new revenue streams 
  • Synthesize market information into insights to inform positioning, roadmap, and go-to-market strategies
  • Contribute to pricing, solution KPIs, business cases, and strategic company projects

  • Customer Communications
  • Execute recurring customer newsletters with new product/feature announcements
  • Lead crisis communications in partnership with Product & Support

What We’ll Achieve

  • We’ll execute successful go-to-market campaigns that increase demand for prospects and accelerate product/feature adoption and expansion with customers
  • We’ll train and enable the sales, marketing, support and customer success teams with effective tools to deliver the value of our platform and products to the market
  • We’ll provide critical market context to our product team to inform our product roadmap, packaging, pricing, and positioning
  • We’ll deliver helpful and positive user experiences within our products through timely, clear in-product messaging with feature tutorials and usability guides

Who You Are

  • Bachelor’s degree in business, marketing, communications, related field or equivalent experience
  • 3 - 5 years in product marketing across three core areas: GTM strategy and execution, market intelligence, and buyer personas at a B2B SaaS company
  • Exceptional written and oral communication skills and a passion for storytelling 
  • Desire and ability to lead and collaborate cross-functionally with product, sales, marketing, and customer success teams 
  • Customer-centric mindset with a desire to listen to customers, absorb their feedback, deliver value, and drive product improvements for them 
  • A high degree of comfort interpreting results and communicating insights effectively
  • A strong sense of ownership and entrepreneurial spirit
  • Passion for researching, defining, developing, and executing go-to-market strategies
  • Experience using Marketing & Sales tools such as HubSpot, Salesforce CRM, Pendo, Asana, Salesloft, etc.
  • Experience taking new technology products to market, and/or re-inventing how current products are positioned and sold to the market
  • Experience generating demand with new features
  • Experience with complex enterprise software products preferred
  • Strong at process creationProven analytical and quantitative skills--you use data to prove or disprove a hypothesis and have a continuous desire to test and optimize marketing channels
  • You have a high-level of business acumen and connect business needs with our solutions with clear, compelling messaging and content
  • You pay attention to broader trends in B2B positioning and enjoy innovating
  • You have a proven track record of managing projects and critical communications on deadline and in the face of multiple competing priorities 
  • You love winning as a team and co-creating with high-performing peers

Bonus Points

  • Intermediate design & video skills
  • Experience with B2B SaaS in our primary industries, and/or B2B SaaS related to forms, surveys, task management or data collection

Who We Are

We are innovators: We’re here to free mobile workers from the mundane and open up new worlds of possibility and prosperity, powered by the people.
We are partners: We’re only as successful as our customers. We provide exceptional support, strategic partnership, and personalized account management to ensure they’re successful.
We are problem-solvers: We believe business will help solve the complex challenges facing our planet today. We build products centered on helping them succeed so they can do just that.
We are flexible: We believe in a "Work Your Way" Employment Policy. Employees who can effectively perform their job functions remotely may do so indefinitely. 
Humble + hungry. We measure success by how we help customers win. And we've been in the game a long time (in software years). Every interaction gives us the chance to deliver better service and more value. Along the way we've picked up a few awards, and for that, we're thankful.

FORM.com and GoSpotCheck offer competitive salaries and full benefits for full-time employees and is an Equal Employment Opportunity (EEO) employer--welcoming all qualified applicants. Applicants will receive fair and impartial consideration without regard to race, sex, color, religion, national origin, age, disability, veteran status, genetic data, or other legally protected status.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • RubyLanguages
    • SqlLanguages
    • SwiftLanguages
    • jQueryLibraries
    • ReactLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • TensorFlowFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • InVisionDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM
    • SalesloftCRM
    • SendGridEmail
    • MarketoLead Gen

Location

Lower Downtown ("LoDo") is a rejuvenated historic district that is set inside a mix of renovated warehouses and state-of-the-art modern buildings.

An Insider's view of GoSpotCheck

What’s the vibe like in the office?

It’s friendly and familial. The people genuinely appreciate each other, and there’s always a friend found in every corner. It’s relaxed, casual, and comfortable. The teams are working hard on innovative things, and there's an eagerness to collaborate together to Do Great Work! Also - there’s no shortage of cute dogs to play with!

Julie

Senior Accountant

What kinds of technical challenges do you and your team face?

On our Image Recognition team, we tackle all sorts of hard problems in the computer vision space. I'm allowed to be creative about how we meet our goals. This is very important in R&D since our concept of completion can be fuzzy. The process of discovery often leads us to rapidly change our perspective on how best to solve our business needs!

Mackinley

Senior Software Engineer

What are some things you learned at the company?

Everyone is so smart, so friendly, and has such a strong work effort, that it’s motivated me to level up in all areas of my life! I’m more technical, have more business savvy, and I’m a generally more rounded person than I was 3 years ago.

Myranda

Technical Support Analyst

What is your vision for the company?

We exist to reimagine how the workforce works. We believe there is a tremendous opportunity to make work less cumbersome and more fulfilling, so we strive to build software that is delightful and empowering for users to complete their everyday tasks. Further, our goal is to be the top workplace in Denver, made up of the best and brightest talent!

Matt

Chief Executive Officer and Co-founder

How do your team's ideas influence the company's direction?

On the Product team, we are exceptionally focused on the user at the other end of the code we write. When we get together for our grooming ceremonies, you'll hear us throw around the first names of our beloved personas like they are old friends, not a faceless customer. It keeps us grounded in the idea we are writing software that people are using!

Cole

Product Manager

What are GoSpotCheck Perks + Benefits

Culture
Volunteer in local community
Our DoGood Platform is a group of self-appointed employees who put together volunteer events and keep our employees informed of how to be involved with charities close to our hearts.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Our health insurance kicks in on day-1 of employment and extends to dependents at no additional expense to our employees!
Life Insurance
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
We offer primary caregiver 12 weeks of fully paid parental leave.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Pet Friendly
Yes, we have dogs in our office!
Recreational Clubs
Professional Development Benefits
Lunch and learns
Cross functional training encouraged
Promote from within
Customized development tracks

Additional Perks + Benefits

We have a pretty robust benefit and perk package at GoSpotCheck. However, we survey our employees every year to be sure we are spending that money on the right things!

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