Description

? Website: https://www.makemusic.com/

? Location: Remote until 2021

Peaksware/MakeMusic employees are working remotely from home due to the COVID-19 pandemic. We will work with anyone hired during this period to accommodate remote on-boarding to the best of our ability.

At MakeMusic, we’re building the reference ecosystem for music practice. We’re offering effective and engaging apps for creators, educators and performers, and we’re powering it with world-leading music content from Alfred Music, our sister company, and many other publishing partners. More than a software company, MakeMusic is full of people and personalities who share a passion for music. Music is what we do. You will recognize us as Finale, SmartMusic, Garritan, and MusicXML.

For more than 25 years, Finale has been the industry standard in music notation software. SmartMusic is an award-winning interactive music software that provides a deliberate practice environment for students in band, orchestra, and choir. With a subscription to SmartMusic, students have unlimited access to the world’s largest library of interactive sheet music for all ages and skill levels, which includes thousands of pieces of music. Garritan is a world-leading provider of quality virtual software instruments for music creators. MusicXML is the open format for distributing and sharing digital sheet music.

As Product Marketing Manager, you are part of a cross-functional team responsible for strategic marketing initiatives for Peaksware’s Music Brands. This comprehensive role’s primary focus is to communicate the product’s value to the target market and includes daily interaction and collaboration with various teams across the organization.

In close collaboration with the Director of Content Marketing, and other members of the Content Marketing and Digital Marketing teams, the Product Marketing Manager creates and delivers impactful strategic marketing campaigns for key Music Brands initiatives to increase the value, visibility, and performance of the specific products in the market. Through collaboration, in-depth product knowledge of our products and customers, the Product Marketing Manager develops and executes strategies to maximize exposure and adoption within the market.

You will work directly with the Product Manager and Content Marketing Team and in close collaboration with the Digital Marketing Team, amongst others. This position reports directly to the Director of Content Marketing.

Core Functions:

• Develop product positioning and messaging that differentiates the ecosystem of products in the global marketplace.
• Translate complex technical processes into simple and consistent marketing concepts for diverse audiences, turning technical information into clear, easy to consume, high impact content.
• Understand the competitive landscape – be an expert on our competition and how they are positioned. Participation in customer research and interviews, as well as attendance to trade shows and clinics, may be required.
• Use creativity and copywriting expertise to develop compelling campaign content and messaging for all stages of the marketing and sales funnel.
• Lead and manage creation of product content, including assets for marketing websites and digital advertising.
• In conjunction with appropriate Product and Marketing Leads, plan the launch of new campaigns and releases and manage the cross-functional implementation of the plan.
• Review and direct designs for marketing collateral related to relevant campaigns..
• Based on data reporting from the Digital Marketing team, analyze and utilize data to help inform campaign decisions and improve acquisition, engagement, retention, and conversion.
• Support the Digital Marketing, Sales, and Customer Success teams with specific pieces of content as necessary.
• Perform other duties as assigned.

Requirements

• Passionate about crafting and delivering impactful digital marketing campaigns in a competitive SaaS environment with a global audience.
• Exceptional organizational, project management, and communication skills.
• Must be able to complete projects on time and on budget.
• Must be able to proactively prioritize, manage, and complete (on-deadline) multiple projects simultaneously within time constraints.
• Proven track record in project and budget management.
• Must possess very strong writing, editing, and proofing skills, using proper English usage and writing constructs
• Proficiency in MS Office Suite: Outlook, Word, PowerPoint, Excel; Google Drive Applications: Docs, Sheets, Slides
• Marketing management equivalent to a minimum of five years of work experience
• Ability to work extended hours and travel as necessary
• Ability to lift and move boxes weighing 50 lbs+ on occasion

Brownie Points:

• Demonstrated ability to take ownership and accountability, and act on goals and objectives
• Self-starter, high-energy, with creative problem-solving abilities and the ability to execute on business objectives
• Strong teamwork and interpersonal skills
• Demonstrated ability to work effectively with diverse teams
• Proven business communication and writing skills with demonstrated ability to communicate with key corporate executives, co-workers, and industry contacts in a professional manner

Benefits

Compensation:
Peaksware/MakeMusic is committed to fair and equitable compensation practices. The salary range for this role is $43,249 to $72,081. Final compensation for this role will be determined by various factors such as a candidate's relevant work experience, skills, and certifications.

This role is eligible for variable compensation including bonus.

Benefits and Perks:

Health

• 100% company-paid Medical for employees with buy-up options
• Dental
• Vision
• Health Savings Account
• Flexible Spending Account
• Dependent Care Flexible Spending Account
• Paid Parental Leave
• Teladoc
• Employee Assistance Program (EAP)
• Additional coverage options such as accident and critical illness insurance and hospital indemnity

Disability and Life

• Company-paid Short Term Disability
• Company-paid Long Term Disability
• Company-paid Basic Life Insurance and AD&D
• Employee-paid Supplemental Life Insurance for Employee, Spouse, and/or Child

Additional*

• 401(K)
• 401(K) Matching
• Pet Insurance
• Significant investment in resources for employee development and professional growth
• Flexible work schedule in a culture of trust
• 9 paid holidays annually and unlimited Flexible Time Off (FTO)
• Free TrainingPeaks, TrainHeroic, MakeMusic accounts, and Alfred Music product
• Access to on-site workout room, including locker rooms and showers
• Secure on-site bike storage
• Access to our on-site music studio
• Access to corporate discounts on gym memberships and gear
• Access to nutritious snacks and devour hour, weekly subsidized lunch

*Please note - due to COVID-19 some perks are not readily available at this time.

Please contact [email protected] if you require a reasonable accommodation to review our website or to apply online.

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MakeMusic is part of the Peaksware portfolio of brands. Peaksware has been featured in BuiltInColorado’s Top 100 Companies list since 2017 and our brands have been recognized in Outside Magazine’s “Best Places to Work” multiple years in a row. Peaksware has also been honored as a part of Mogul’s “Top 1,000 Companies for Millennial Women Worldwide”. We are proud of our company culture and of consistently being recognized, both locally and nationally, as a top workplace.