Product Marketing Manager at Vertafore

| Greater Denver Area
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Job Description

Ready to join an amazing team of marketing and communication professionals? We are looking for an experienced Product Marketing Manager to create powerful positioning and messaging for our suite of products.


Our ideal candidate is a creative professional with a strong background in B-to-B product marketing. You must be able to learn new markets quickly and develop engaging messaging for various buyer personas to drive demand. In addition, you must be able to work across internal departments to facilitate go-to-market activities, including rolling out new products to the market and product updates to existing customers. For this position, it's also essential to be up-to-date with new technologies and marketing trends.


Responsibilities include:

· Be the expert on our buyers; Create and update buyer personas and be the voice of the buyer internally and externally

· Collaborate with cross-functional teams to define and execute go-to-market strategies that launch and commercialize our products in a differentiated light

· Be able to demonstrate our top differentiators and articulate the strengths, weaknesses, opportunities and threats for various products

· Support and guide internal marketing partners in developing, producing, and delivering high quality materials in demand campaigns

· Partner with Product Management to guide the evolution of our product roadmaps

· Ability to learn quickly in a fast-paced environment and multi-task effectively


Requirements

·5+ years experience in enterprise product marketing, product management, or related fields

·BA/BS degree in marketing, communication, or other relevant field preferred

·Have strong interpersonal skills to engage with technical and sales communities

·Experience in insurance or financial services preferred

·Project management skills and attention to detail

·Proficiency in MS Office

·Excellent verbal communication, presentation skills, and writing proficiency

·High performer who consistently meets/exceeds personal MBOs but thrives in a team environment


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Technology we use

  • Engineering
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • SqlLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • OracleDatabases

Location

Great location in the heart of downtown Denver just a block away from the RTD lightrail.

What are Vertafore Perks + Benefits

Culture
Volunteer in local community
Vertafore offers employees 1 paid day to volunteer at the non-profit of their choice.
Friends outside of work
Eat lunch together
Intracompany committees
Vertafore offers opportunities to join several committees, including Women of Vertafore, LGBTQ+, etc.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Vertafore employees can contribute up to $2750 annually to their FSA.
Disability Insurance
Disability insurance covers 100% of annual salary for up to 90 days of disability.
Dental Benefits
Our dental plan covers $1500 of expenses per person.
Vision Benefits
The vision benefits plan covers 100% for annual eye exams with $175 for glasses or contact lenses.
Health Insurance Benefits
Vertafore offers three different health plans to meet the needs of our employees.
Life Insurance
Life insurance is equal to 2 times an employee's annual salary.
Pet Insurance
We offer a Pet Insurance plan through Nationwide.
Onsite Gym
Team workouts
Vertafore's team fitness initiatives include in-office yoga, a partnership with Planet Fitness, and other recreational team sports.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Vertafore provides employees with a 401(k) matching plan managed by [provider]. We match up to 50% of contributions up to 3% of an employee's annual gross pay.
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Vertafore provides up to 6 weeks of parental leave for the primary caretaker. We also provides 6 weeks of leave for the secondary caretaker.
Family Medical Leave
Employees who have been with the company for 12 months are eligible for 12 weeks of family medical leave.
Adoption Assistance
We reimburse up to $2,500 for eligible adoption expenses and 6 weeks of paid leave.
Company sponsored family events
Vertafore sponsors family oriented events semi-annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Our employees receive 8 hours per year of paid volunteer time.
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Vertafore hosts company outings annually.
Game Room
Our game room includes Ping Pong, Foosball, Video Games.
Stocked Kitchen
In various areas of the office, Vertafore provides weekly fresh fruit services, bagels and donuts on specified days, as well as snacks and drinks.
Some Meals Provided
We provide free breakfast on Mondays and Fridays.
Happy Hours
Recreational Clubs
Vertafore sponsors recreational clubs that include sports, board games, video games, book clubs, etc.
Professional Development Benefits
Tuition Reimbursement
Our tuition reimbursement plan offers an annual max of $5,250.
Lunch and learns
Cross functional training encouraged
Promote from within
Online course subscriptions available
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