Product Marketing Manager

Employer Provided Salary: $116,000-$150,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
Sorry, this job was removed at 11:02 p.m. (MST) on Wednesday, March 8, 2023
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Job description
Product Marketing leader with a passion for driving marketing strategy
OTA Insight is a data and commercial intelligence platform for the hospitality industry. We work with leading brands such as Hilton and Marriott as well as independent hotels around the globe, providing them with data intelligence and cloud-based tools to better manage their revenue. We recently raised an $80 million round of funding and we have welcomed two new companies, Transparent and Kriya, to our organization in order to expand our product portfolio. We are looking for a hard-working, customer-centric, and analytical leader to drive Product Marketing. So, are you ready to have a big impact in a fast-growing scale-up?
As Product Marketing Manager, you will...

  • Research key market trends to identify opportunities and threats that inform business and product strategy
  • Conduct customer research to understand key customer segments, their specific needs, and lifecycle stages; then leverage the insights to create meaningful customer personas
  • Conduct competitive analysis to fully understand the competitive landscape and strategic opportunities and threats
  • Develop effective product positioning strategy informed by competitive and customer research, market insights, and product understanding
  • Work closely with product management and technical teams to understand and translate technical product features to benefits-focused messaging
  • Work with Product and go-to-market teams to define product communication plans, develop marketing materials, and coordinate high-impact feature releases
  • Support the sales team by researching and documenting typical customer use cases and proof points, target ideal customer profiles, and develop competitive battle cards
  • Support the content team with data project ideas based on customer research and needs, and internal feasibility
  • Work with our sales-enablement team to support the creation and use of sales materials that drive revenue for new products, as well as up-sell and cross-sell offerings
  • Serve as a go-to thought leader and speaker for webinars, conferences, and customer meetings
  • Create an internal product-marketing ecosystem which can easily be leveraged by internal departments (documentation of processes, links to articles, links to product imagery, etc.)


Job requirements
You will be a great fit for this role if you have the following:

  • 2+ years of experience in Product Marketing roles
  • 5+ years of total marketing experience
  • Experience driving customer and competitive research and insights
  • Experience in the hospitality or revenue management space a plus
  • An entrepreneurial mindset that embraces experimentation
  • Experience in B2B SaaS business models
  • A strong track record of collaborating with Sales, Product, and Marketing teams to align on positioning and go-to-market strategy
  • Deep knowledge of full-funnel digital marketing, marketing analytics, and measurement
  • Experience with Salesforce and Marketo / Hubspot a plus
  • Strategy consulting experience a plus
  • Experience and a passion to work with international teams
  • Ability to travel occasionally (5-10%)

Benefits of working at OTA Insight

  • The opportunity to shape products that more than 55,000 hotels rely on world-wide
  • The chance to grow and evolve the culture at a fast-growing scale-up
  • A flexible working environment where you can work from home or at one of our offices
  • Competitive compensation packages
  • Insurance and 401K benefits
  • Team outings, happy hours, and flexible vacation policies
  • An amazing opportunity to build a great company and be a part of the #bestteamever
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Technology we use

  • Sales & Marketing
    • WordpressCMS
    • HubSpotCRM
    • IntercomCRM
    • LinkedIn SalesNavigatorCRM
    • SalesforceCRM
    • YeswareEmail
    • MarketoLead Gen
    • RapportiveLead Gen
    • HubspotLead Gen
    • SalesLoftLead Gen
    • High Velocity SalesLead Gen

Location

Our Denver office is in the trendy area of Lower Highlands (LoHi). This part of the city is lively with bars, restaurants, and coffee shops abound. We are located in a shared building with a roof-top restaurant, with stunning views of Denver.

An Insider's view of Lighthouse (formerly OTA Insight)

How would you describe the company’s work-life balance?

Our employees do their best work when they maintain an all-around balanced lifestyle, and our culture and policies reflect this fact. We offer Unlimited PTO and encourage everyone to actively use this benefit. Working extra hours is neither necessary nor encouraged, and our flexible work environment allows our people to mesh life with work!

Alec

Talent Acquisition Specialist

What's the biggest problem your team is solving?

Because of COVID, the data that hotels used in the past is no longer relevant, and consumer behaviors they could previously rely on are gone. OTA Insight is tackling this problem by providing high-quality, immediate data on market trends and traveler patterns. Crucially, we also make this information quick and easy to find, interpret, and share.

Sheryl

Business Development Manager

How does the company support your career growth?

From the moment I joined OTA Insight, my manager was already tailoring my development to reflect my career goals through proactive training, supportive conversations, and reasonable yet challenging goal-setting. I was promoted after only 7 months with the company, and I have observed similar growth in other members across the organization!

Deanna

Senior Credit Collector

How do you empower your team to be more creative?

We are driven by the passion and effort of our people. Our organization is flat to ensure interaction and problem solving across the teams and company. The responsibility of leaders is to foster a culture of curiosity, creativity and accountability. When our team members are supported, they are at their best. We aim to provide that support, always.

Dave

Chief Revenue Officer

What are some social events your company does?

While our company is virtually-oriented, we love to celebrate our international nature and give opportunities for our people to develop connections across the company. This is exemplified by our yearly team meetings in which the entire company comes together in a common location (ex. Portugal, Belgium) for collaboration and festivities alike!

Caleb

Head of Demand Generation

What are Lighthouse (formerly OTA Insight) Perks + Benefits

Lighthouse (formerly OTA Insight) Benefits Overview

Work-Life Balance: Our team here strongly values work-life balance as we understand that people do their best work when they have a balanced and fulfilling life outside of the workplace. We support this by providing Unlimited PTO with a general company philosophy of "as long as the work gets done, take as much time as you need". This also extends into work schedules as we allow our people to largely determine their own schedules, so there is plenty of flexibility to manage life responsibilities outside of work. We want to allow our people to own their work and their time as much as possible.

Strong Health Insurance Options: we offer 5 different health insurance plans that are covered 90+ percent by the company. Additionally, we offer vision and dental plans at reduced cost to the employee. When people feel safe and secure with their health and finances, they are more free to live a fulfilling life at work and at home. On top of this, we offer Health Savings Account, Flexible Spending Account, and Dependent Care FSA!

401k Contributions: we offer a 401k Match plan that can be applied to either a Traditional 401k account or Roth 401k account. Our match is 100% up to 4% of employee contributions, helping our people to prepare for their futures.

Maternity, Paternity, and Short-Term Disability Leave: the company covers the full base salary of the employee for up to 6 weeks of maternity leave and 10 days of paternity leave, allowing both mothers and fathers to enjoy getting to know and taking care of their new children. The company also covers 100% of short-term disability insurance so that when the unexpected happens, our employees feel secure.

Other: we also offer tax commuter benefits, wellness memberships (such as ClassPass), and employee assistance programs. We offer a $500 work from home reimbursement for any WFH expenses as well!

Perks: We have company-wide events, an example of which being our Wellbeing Month; Wellbeing Month consists of a series of group activities (such as group yoga, cocktail sessions, etc.) and culminated in Detox Day, a day in which the entire company took the day off from work to relax, recover, and enjoy time with friends, family, and oneself.

Culture
Open door policy
Team based strategic planning
Open office floor plan
Employee-led culture committees
Quarterly engagement surveys
Hybrid work model
In-person all-hands meetings
In-person revenue kickoff
Flexible work schedule
OTA Insight strongly values work-life balance, and a major component of this is flexibility, Our employees largely determine their own schedules so they can align their work with their lives
Remote work program
While OTA Insight has offices in Denver and Dallas for the US, we offer flexibility in this regard. Many of our people are fully remote, some are hybrid, while some prefer the office full-time.
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
We offer 100% employer covered Short-Term Disability coverage.
Dental insurance
We offer discounted dental coverage for our employees at a cost to the employee of around $40 per month.
Vision insurance
We offer discounted vision coverage at a cost to the employee of around $10 per month.
Health insurance
We offer 5 different health insurance plans from United Healthcare. OTA Insight covers 90+% of these plans and covers our base plan in its entirety.
Life insurance
Wellness programs
Team workouts
Mental health benefits
Wellness days
Financial & Retirement
401(K)
We offer options for both a Traditional 401k and a Roth 401k that are managed through Guideline. We have a 75% match up to 4%.
401(K) matching
We offer options for both a Traditional 401k and a Roth 401k that are managed through Guideline. We have a 75% match up to 4%.
Performance bonus
We offer performance bonuses and raises to many of our employees that are specific to each individual role.
Pay transparency
Child Care & Parental Leave Benefits
Generous parental leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
We offer Unlimited PTO to all of our US employees. For us, work serves as a way to support life- not the other way around. We encourage our people to actively use this as long as the work gets done!
Paid holidays
Paid sick days
Flexible time off
Bereavement leave benefits
Company-wide vacation
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Pet friendly
Fitness stipend
Home-office stipend for remote employees
Mother's room
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Customized development tracks
Personal development training
Virtual coaching services

Additional Perks + Benefits

At Lighthouse, and we pride ourselves on being a fun and professional place to come to work every day. Our company wide commitment to hiring and taking care of the #bestteamever shows itself in the upbeat, communicative and trusting work environment that everyone at Lighthouse enjoys and adds value to every day. Whether it's bringing the entire company together to Ghent or even Lisbon and Barcelona for our annual global team gathering, an office challenge to see who gets the 10,000th cup of coffee from the machine, or a spontaneous catch-up to discuss the team's latest breakthrough, we're always doing things together, doing them enthusiastically, and doing them for each other. This is our ethos and our culture.

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