Product Marketing Manager (ADX-208-19)

| Greater Boulder Area
Product Marketing Manager (ADX-208-19)
 
POSITION SUMMARY
The Product Marketing Manager works closely with both the marketing and sales teams to drive the adoption of ArcherDX products by ensuring that the value propositions are clearly communicated to the right audience. The position conducts competitor analyses, market research and collaborates with the field sales team to define brand-marketing positions within the context of the overall product strategy. This role articulates the customer-facing messaging and outlines all marketing efforts to achieve this goal through multiple channels, including personal/non-personal, digital, advertising, public relations and tradeshows, key customer meetings, etc. The position also aligns field teams with current messaging and expertise through team training and communication.
 
RESPONSIBILITIES:
 
Job performance will involve a variety of activities including:
  • Defining marketing opportunities and develop targeted messaging, and resource needs.
  • Identify and lead key market research and competitor analysis needs.
  • Serve as the central, go-to resource for a specific product in Archer’s portfolio
  • Assist in developing the global KOL strategy; define tactics and execute against that strategy.
  • Collaborate with the field sales team to solicit feedback and VOC insights to inform overall product strategy
  • Represent ArcherDX at various tradeshow conferences throughout the year
  • Collaborate with the commercial training lead to deliver high-quality product training to the field teams
  • Manage relationships with external vendors to ensure complete alignment
  • Review, understanding, and compliance with ArcherDX HIPAA Security policies and procedures.
  • Safeguarding the privacy and security of protected health information and European Union personal data.
  • Travel: 25-30% travel expected and subject to changing business needs.
EXPERIENCE
  • A minimum of 4+ years of experience in healthcare product marketing.
  • 2+ years of experience in healthcare field sales preferred.
  • Product launch and product management experience required.
  • Prior experience in Biotech/Diagnostics marketing required
  • Experience in the Oncology marketplace preferred.
  • Strong understanding of the legal and regulatory environment in diagnostics and pharma
  • Proven track record in team management, managing multiple projects simultaneously, implementing and driving change, detail orientation, strong analytical skills, market knowledge, customer focus, and sound judgment.
  • Experience in complex operational/supply chain environments preferred
  • Bachelor’s Degree, MBA preferred
KEY ATTRIBUTES: It is anticipated that this hire will move into the role of increasing responsibility as the company executes on its growth initiatives
  • Designs and delivers strategies that place customers at the center of business decisions. Consistently identifies current and future customer needs and ensures the effective delivery of high quality and value-added solutions that meet or exceed customer expectations.
  • Demonstrates collaborative leadership by influencing and motivating others. Wins support and acceptance for proposed changes and ideas through careful consideration of stakeholders’ needs and interests, through strategic relationships, and persuasive communications.
  • Models and promotes collaboration and works effectively with others across the organization to achieve goals.
  • Creates an environment that promotes the free flow of communication and information throughout the organization. Communicates effectively in large and small groups.
  • Generates and champions new ideas, approaches, and initiatives, and creates an environment that nurtures and supports meaningful innovation. Leverages the knowledge and best practices, fresh perspectives, breakthrough ideas, and continuous improvement to create value.
  • Encourages new ways of looking at problems, processes, and solutions.
  • Ability to manage multiple tasks/assignments to demanding deadlines with minimal supervision; quickly focuses on the critical issues while prioritizing current work.
  • High degree of creativity and innovation in developing new approaches, processes, and methodologies.
  • Builds and improves effective internal systems and processes that align with organizational priorities.
  • Strong written and verbal communication.
EDUCATION:
• Bachelor’s Degree required; MBA is preferred
 
 
 
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Technology we use

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Location

Conveniently located minutes from downtown Boulder via Pearl Street or the Goose Creek Path. Easily commutable from all directions.

An Insider's view of ArcherDX

What’s the vibe like in the office?

Collaborative - when I walk through the ArcherDX office at any time of day, I can see cross-functional collaboration in action. Our team members are constantly connecting in structured and unstructured meetings to solve problems and achieve goals.

Sarah

Corporate Recruiter

How do you collaborate with other teams in the company?

Collaboration between functional groups is key to the Logistics team's success at Archer. Working closely with Sales, Manufacturing, Assay Development, Customer Support, Finance and QA allows us to provide better customer service by improving our processes, troubleshoot, brainstorm new ideas, learn from each other and share our best "dad" jokes.

Judy

Logistics Manager

How do you empower your team to be more creative?

Creativity requires a break from the routine and the screen. Here at Archer the team gets creative through walks to the food trucks, lunch runs, climbing gym sessions or a few end of the week craft brews. Some of our best algorithms were developed or refined on the climbing gym mat.

Aaron

VP of Bioinformatics and Commercial Development

How do your team's ideas influence the company's direction?

The marketing team brings in and drives the voice of our customers across the organization. Each strategic decision we make at ArcherDX is informed by a deep, customer-centric approach, where we use our insights to better understand how we can deliver an exceptional experience and aim to positively impact the lives of the patients we serve!

Ali

Director, Global Marketing

What are ArcherDX Perks + Benefits

ArcherDX Benefits Overview

ArcherDX offers a competitive and generous benefit package including:

• Medical PPO or HMO and Dental-82% of monthly premium covered by the company
• Optional vision, life, FSA, dependent care plans
• Basic AD&D, Short and Long Term disability-covered 100% by the company
• 160 hours PTO per calendar after three months of service
• 6-weeks parental leave covered 100% by the company
• 401K with company match with potential of up to $2000/year
• 2019 bonus - 5% based on company objectives (for non-commissioned employees)
• Company stock options for all employees
• Tuition Reimbursement
• Ecopass

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Diversity
Documented equal pay policy
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
Our remote work program includes work from home on occasion as needed.
Family Medical Leave
Employees who have been with the company for 12 months are eligible for 12 weeks of family medical leave.
Company sponsored family events
Archer sponsors family oriented events annually. This year, we had our summer picnic at the Boulder Reservoir.
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Archer hosts company outings Semi-annually.
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Our tuition reimbursement plan offers an annual max of $5250.
Cross functional training encouraged
Promote from within
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