About KORE Software:

KORE Software is the leader in sports and entertainment business management solutions. With offices in Vancouver, Denver, New York, London, and Melbourne, we span the globe providing leading B2B SaaS software to more than 500 sports properties worldwide, providing practical tools, services, and insights that drive ticket sales, digital marketing, corporate sponsorships, activation management, premium hospitality and more.

Product Marketing & Communications Manager

We are looking for a Product Marketing & Communications Manager to join our team to help us develop our product and content marketing strategy. This role requires expertise and passion for effectively communicating a product’s value to a tailored market segment and driving awareness and engagement through multi-channel marketing. You will leverage data to help hone our market focus and craft compelling content to drive our product narrative. This is an extremely cross-functional role – spanning Product, Sales, Customer Success, and Services.

Who you are:

If you find sports and entertainment interesting and are a talented content creator, we want to talk to you! We’re leading the industry in delivering insights and information that drive better business results, and you’ll be responsible for shaping and sharing our story. You’re the kind of person that is excited to work in the SaaS space and excels in creating content that drives exposure, engagement, awareness, and leads. This role requires creativity, attention to detail, project management skills, and knowledge of digital marketing tactics.

Role details:

• Develop a deep understanding of KORE’s key target personas and use-cases across the full array of products and services
• Partner with product management to bring new stories to life that create differentiation and unique value to the market
• Create 2–3 resources each month to drive leads, subscribers, awareness, and/or other important metrics (case studies, brochures, infographics, guides, templates, etc.)
• Craft compelling market messaging and content that supports engagement and drives differentiation throughout the funnel (fueling lead generation, nurture campaigns, ABM, etc.)
• Champion clarity and consistency of messaging throughout the organization— create clear content themes, calendars, and goals for multi-channel distribution
• Partner with sales to deliver enablement materials and content to help improve messaging and pitch
• Develop blogs and social media posts on an ongoing basis to attract site visitors through search, social media, and email subscribers
• Write regular press releases that highlight company announcements and new partnerships
• Establish internal communication strategy to support company culture and communication needs
• Reports to Sr. Marketing Manager

Qualifications:

• BA/BS degree or equivalent working experience
• 3-5 years working in B2B marketing and/or SaaS
• Comfortability writing and developing strategic content in the SaaS space
• Adobe Creative Suite (particularly Photoshop, Illustrator, and InDesign)
• In-depth knowledge of email marketing, inbound marketing strategy, and CRM platforms (Hubspot is a plus)
• Track record of owning campaigns and driving successful outcomes
• A dual-minded approach: You’re highly creative and an excellent writer/designer, but can also be process-driven, think scale, and rely on data to make decisions
• Self-motivated marketer who thrives in a fast-paced and highly accountable environment