Product Marketing Associate (Remote - US)
DISQO is changing the way that the world’s largest brands, agencies and consumer intelligence companies get to know their consumers. We’ve built the first identity-based platform that combines consumer attitudes and behaviors together to power the most accurate and predictive insights solutions for our customers, and we do all of that with the willing participation of our consumers and without using outdated technologies like third-party cookies. We help our customers get a cross-platform view into consumer sentiment, measure advertising effectiveness, analyze consumer purchase journeys, and ultimately grow their brands.
Our mission at DISQO is to engage people to share their opinions and behaviors openly to help our customers make the right decisions. With over one million active members sharing their attitudes and behaviors, DISQO is looking to expand, improve and create world-class applications for people to openly share their data for research.
We're looking for a creative Product Marketing Associate with excellent copywriting skills to join the Marketing team for our Market Research product lines. Working closely with the Product Marketing Manager, your contributions will be instrumental in hitting ambitious goals to drive awareness, engagement, and sales for DISQO’s market research solutions. Your responsibilities will span across content creation, campaign launches, competitive analysis, and sales education. If you are a fast learner, have a bias for action and love getting creative, this is an amazing opportunity for you.
What you will do:
- Demonstrate and communicate knowledge of the industry, target market, and unique value propositions to our customer segments
- Develop thought leadership content such as articles, reports, case studies, and blog posts supporting the growth of our products
- Craft clear and compelling messages across multiple marketing channels like landing pages, ad campaigns and video marketing
- Collaborate with the Demand Generation team in outbound marketing activities by demonstrating expertise in content development and optimization
- Drive sales enablement through the development of email outreach templates, product collateral, and training materials
- Reinforce brand consistency across all marketing content and communications
- Contribute to the development and implementation of the marketing plan for the Market Research business unit
- Liaise with project partners to guarantee adequate planning and timely execution of marketing activities
- Brainstorm and develop ideas for creative marketing campaigns for new and existing products
- Gather competitive intelligence and monitor trends in the market research space
- Analyze marketing data, including content performance results and conversion rates in order to improve future marketing content strategies
- Track and report quantifiable results on an ongoing basis
What you bring to the table:
- Bachelor’s degree or equivalent experience in communications, marketing, or a related field
- 2 - 5 years of B2B product marketing experience, within copywriting
- Worked at a SaaS or PaaS company (must)
- Strong communication and presentation skills, particularly writing long and short-form content such as reports, articles, emails, sales decks, and video scripts
- Analytical thinker, comfortable transforming data-driven research into emotionally driven messaging
- Excellent writing, editing, and proofreading skills with a diligent eye for detail, language, flow, and grammar
- Ability to work both alone and collaboratively to meet deadlines
- Excellent organizational and time management skills
- Must reside in the United States
Preferred qualifications:
- Exceptional portfolio of work
- Experience in the market research industry
- Familiarity with Agile frameworks
#LI-Remote #LI-HA1
Perks & Benefits:
·100% covered Medical/Dental/Vision for employee, 80% for dependents
·Equity
·Generous PTO policy
·Flexible work hours
·Happy Hours
·Quarterly Offsites
·401K
·Life Insurance
·FSA
·Paid Maternity/Paternity leave
·Disability Insurance
·Travel Assistance Program
·24/7 Counseling Services offered to employees
DISQO is an equal opportunity employer. Discovery, innovation, and growth are possible when we open ourselves to new possibilities, perspectives, and approaches. That’s why, at DISQO, we welcome, support, and empower individuals from diverse backgrounds. Exceptional teams are rooted in extraordinary people, each with a unique story and a compelling set of skills. DISQO does not discriminate against employees based on race, color, religion, sex, national origin, gender identity or expression, age, disability, pregnancy (including childbirth, breastfeeding, or related medical condition), genetic information, protected military or veteran status, sexual orientation, or any other characteristic protected by applicable federal, state or local laws.
*Recruiting firms that submit resumes to DISQO without first entering into a written contract will not be entitled to any compensation on candidates referred by that firm.