PPC Digital Marketing Strategist
About FareHarbor:
FareHarbor is a high growth company single-handedly changing the global activity market. Watch a 2-minute video about FareHarbor here: https://vimeo.com/96818288
The Ideal Candidate:
Has a minimum of 4 years of experience directly running paid search campaigns on Google, Bing, Yahoo! and Facebook with a strong understanding of how to optimize campaigns for post-click conversion.
Has agency experience and have directly communicated with clients.
Is a skilled researcher and have experience with multiple keyword research methods. Your research process is detailed and specific.
Is an expert with Google Analytics and other tracking methods used for paid search.
Is a critical thinker. You can synthesize situational information to formulate new strategies.
Is critical of their own work and takes pride in doing things correctly the first time.
Is flexible and able to juggle and complete multiple priorities and projects (internally and externally)
Is willing and able to work on multiple projects across multiple clients/businesses in the travel industry.
Bonus points if you have:
Basic understanding of SEO and how it relates to paid search strategy
Google Academy Certifications
Sales experience
Responsibilities:
Develop paid search strategies for clients based on your expertise with PPC combined with your understanding of their business.
Analyze and understand current client’s (and their competitors’) paid search strategies by utilizing keyword research, business research, and third-party competitive platforms.
Complete audits of existing paid search accounts to identify areas of weakness and opportunity for improvement.
Interface and collaborate with other internal teams to complete project goals
Architect and build new paid search accounts for clients.
Manage the day to day optimization and periodic reporting for client accounts.
Implement Goals and Event tracking in Google Analytics as well as utilize other conversion tracking methods directly in paid search accounts.
Develop weekly and monthly reporting processes that leverage account data, Google Analytics data, Excel, and pivot tables.
Benefits:
401k + Employer Matching
Paid Holidays
100% Paid Medical & Dental Insurance
Central Denver Location
Social Hours & Events