Performance Media Manager

| Greater Denver Area | Remote
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Position Summary:

We are seeking an experienced paid media manager who seeks to grow their career at a fast-paced startup in healthcare. Reporting to the Director of Demand Generation, the Marketing Manager, Paid Media will be responsible for the creation and execution of our paid marketing strategies that will enable DispatchHealth to achieve growth objectives. This role will be a data-driven marketing leader with experience in B2C demand generation and a deep background in digital marketing. Focusing on all aspects of the consumer funnel, this role’s responsibilities will cover the consumer's journey from awareness to acquisition. By supporting DispatchHealth patient acquisition campaigns this individual will support generating efficient demand creation as we expand our geographic footprint. 

What You'll Do

  • Play a leading role in the demand generation strategy, execution, and optimization. 
  • Hands-on day-to-day management for both online and offline channels (PPC, Display, Social, Analytics, CRO, Direct Mail, TV, Radio) 
  • Team with senior leadership to define investment strategies, identify tactics best suited to reach our target audiences, and prioritize critical KPIs 
  • Develop a “test-measure-learn” approach and produce clear reporting on audience performance, leading to data-driven decisions that improve business results 
  • Partner with the internal growth/marketing team and external agencies to generate an increasing number of high-quality leads tied to monthly/yearly goals  
  • Paid Search: Direct management of large-scale PPC campaigns including optimization of ads and landing pages to capture high-quality leads 
  • Offline: Work with media buying partners to efficiently target our awareness audience 
  • Reporting: Develop and manage reporting of demand generation KPIs, campaign effectiveness and monthly/yearly budgets 
  • Lead cross-functional teams to execute strategic marketing projects and programs 
  • Build a culture of continuous improvement with internal stakeholders through ongoing reporting and collaboration 
  • Lead product management of call reporting platform to create best in class ROMI modeling 
  • Support digital awareness display campaigns through strategy, execution, and analysis 
  • Serve as liaison between internal teams and agency including meeting management, billing, strategy, and presentations 

Proficiency with: 

  • Digital tools (Google Ads, Microsoft Ads, GMB, Data Studio, Optimize, Heap) 
  • Analytics and data platforms (Google Analytics, Google Tag Manager, Looker, Excel, CallRail) 
  • CRM tools (Salesforce, Oracle or similar) 
    • Marketing automation tools (Hubspot, Salesforce or similar)  
    • Project management (Asana, Trello, or similar) 

What You'll Need

Qualifications 

  • 5+ years of experience in digital marketing planning, execution and reporting (offline awareness marketing with TV/radio a plus) 
  • Self-directed, entrepreneurial and eager to take ownership 
  • Possess outstanding problem-solving, analytical, and research skills 
  • Strong planning and project management skills, with extreme attention to detail 
  • Ability to plan and manage at both the strategic and operational levels 
  • Experience working within fast growing companies, and know how to scale demand generation 
  • Ability to present complex concepts and analysis in a clear, succinct, and organized manner 
  • Technical acumen with a track record to quickly learn new skills and assimilate new technologies 
  • Exceptional communication, presentation and relationship management skills with deep cross-functional collaboration is required 
  • Bachelor’s degree in Marketing or a related field required 
  • Agency experience required 

Preferred: 

  • Relevant experience working with multi-unit or franchise businesses 
  • Experience in B2B, B2C, and B2B2C environment 
  • Ecommerce experience a plus but not required 
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • FlaskFrameworks
    • Ruby on RailsFrameworks
    • PhoenixFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • SmartsheetManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • MailChimpEmail

Location

RiNo is "Where Art Is Made" in Denver and you can always finds something new and exciting to check out around the neighborhood.

An Insider's view of DispatchHealth

How would you describe the company’s work-life balance?

As a working mom, I appreciate my team's commitment to ensuring I am able to excel in my role and focus on work, at work. When I'm not working, they truly support my unplugging and focusing on my family and personal life. This respect for my time, and encouragement, allows me to show up best in both work and life outside of work.

Lily Siegel-Gardner

Senior Manager of Candidate Engagement

What's the biggest problem your team is solving?

We want to transform healthcare through technology, convenience, and service. The tech team aims to build for scale, use tech to deliver care to patients where and how they need it, and design products and platforms that improve clinical outcomes as well as the experience for providers and patients.

Erica Law

Head of Tech Talent

How has your career grown since starting at the company?

I started as a manager and am now an organizational leader responsible for our entire IT department. Dispatch Health gives employees the tools and resources to be successful while also providing the flexibility for individual’s to grow and forge their own path. I’ve been supported immensely in my personal/career development and couldn’t be happier!

Larry Bullins

Head of Information Technology

What unique initiatives do you have that encourage innovation?

I love watching DispatchHealth employees work together to improve how patients access great care. As we continue to transform and expand rapidly, staying enthusiastic and focused on our core purpose will help us continue to innovate and transform the healthcare industry.

Mark Prather

CEO

How does the company support your career growth?

I joined DispatchHealth's IT group in 2019, and as our tech team has grown, I've moved to Software Development. We've come a long way from a team of 15, and now we have employees all over the world! I've been able to be part of and see our team morph into a powerhouse of talent.My favorite part of working here is all the amazing people I work with.

Kari Moon`

QA Automation Engineer

What are DispatchHealth Perks + Benefits

DispatchHealth Benefits Overview

- Remote first team
- Unlimited PTO
- Competitive pay
- Career ladders in place
- Biweekly all hands
- Employer covered family tiered coverage for medical, dental, and vision

Culture
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
We use structured interviewing for all of our technical roles to reduce bias in the interview process
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
We offer you a choice of two Health Flexible Spending Accounts (Healthcare or Limited Purpose) and a Dependent Care FSA. We also have a employer HSA contribution of $720/year
Disability Insurance
Dispatch Health provides STD coverage at no cost to you. LTD coverage provides income when you have been disabled for 90 days. Your benefit is 60% of your monthly earnings, up to $10,000 per month.
Dental Benefits
Dispatch Health offers competitive benefits designed to provide high quality dental care.
Vision Benefits
Dispatch Health offers competitive benefits designed to provide high quality vision care.
Health Insurance Benefits
We offer you a choice of 4 plans through Cigna, including a HDHP. We also offer $30k in fertility benefits through Cigna. If you live in Colorado, you also can choose Kaiser for insurance coverage
Life Insurance
DispatchHealth provides basic life insurance of $25,000 at no cost to you. Beneficiaries receive a lump sum payment if you die while employed by DispatchHealth. AD&D & Voluntary Life are provided.
Pet Insurance
Wellness Programs
Onsite Gym
Free gym access & the most unique healthcare culture in Denver
Team workouts
Mental Health Benefits
Employee Assistance Program, Free Calm App membership, Cerebral, Meru, Ginger, and Talkspace
Retirement & Stock Options Benefits
401(K)
Company established 401k retirement plan in partnership with Vanguard
Company Equity
Child Care & Parental Leave Benefits
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Happy Hours
DispatchHealth provides monthly Happy Hours at local establishments
Parking
Open parking for all employees at no cost
Pet Friendly
DispatchHealth supports a pet friendly atmosphere.
Home Office Stipend for Remote Employees
We will send you 2 monitors, a mouse, and keyboard for your home office
Professional Development Benefits
Job Training & Conferences
Cross functional training encouraged
Promote from within
Continuing Education stipend
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

We aim for our benefits to assess the whole person from financial wellness, to health and learning programs. As a growing company our benefits will continue to expand and improve.

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