Position Summary:

We are seeking an experienced paid media manager who seeks to grow their career at a fast-paced startup in healthcare. Reporting to the Director of Demand Generation, the Marketing Manager, Paid Media will be responsible for the creation and execution of our paid marketing strategies that will enable DispatchHealth to achieve growth objectives. This role will be a data-driven marketing leader with experience in B2C demand generation and a deep background in digital marketing. Focusing on all aspects of the consumer funnel, this role’s responsibilities will cover the consumer's journey from awareness to acquisition. By supporting DispatchHealth patient acquisition campaigns this individual will support generating efficient demand creation as we expand our geographic footprint. 

What You'll Do

• Play a leading role in the demand generation strategy, execution, and optimization. 
• Hands-on day-to-day management for both online and offline channels (PPC, Display, Social, Analytics, CRO, Direct Mail, TV, Radio) 

• Team with senior leadership to define investment strategies, identify tactics best suited to reach our target audiences, and prioritize critical KPIs 
• Develop a “test-measure-learn” approach and produce clear reporting on audience performance, leading to data-driven decisions that improve business results 
• Partner with the internal growth/marketing team and external agencies to generate an increasing number of high-quality leads tied to monthly/yearly goals  
• Paid Search: Direct management of large-scale PPC campaigns including optimization of ads and landing pages to capture high-quality leads 
• Offline: Work with media buying partners to efficiently target our awareness audience 

• Reporting: Develop and manage reporting of demand generation KPIs, campaign effectiveness and monthly/yearly budgets 
• Lead cross-functional teams to execute strategic marketing projects and programs 
• Build a culture of continuous improvement with internal stakeholders through ongoing reporting and collaboration 
• Lead product management of call reporting platform to create best in class ROMI modeling 
• Support digital awareness display campaigns through strategy, execution, and analysis 

• Serve as liaison between internal teams and agency including meeting management, billing, strategy, and presentations 

Proficiency with: 

• Digital tools (Google Ads, Microsoft Ads, GMB, Data Studio, Optimize, Heap) 
• Analytics and data platforms (Google Analytics, Google Tag Manager, Looker, Excel, CallRail) 

• CRM tools (Salesforce, Oracle or similar) 
  • Marketing automation tools (Hubspot, Salesforce or similar)  
  • Project management (Asana, Trello, or similar) 

What You'll Need

Qualifications 

• 5+ years of experience in digital marketing planning, execution and reporting (offline awareness marketing with TV/radio a plus) 
• Self-directed, entrepreneurial and eager to take ownership 
• Possess outstanding problem-solving, analytical, and research skills 
• Strong planning and project management skills, with extreme attention to detail 
• Ability to plan and manage at both the strategic and operational levels 

• Experience working within fast growing companies, and know how to scale demand generation 
• Ability to present complex concepts and analysis in a clear, succinct, and organized manner 
• Technical acumen with a track record to quickly learn new skills and assimilate new technologies 
• Exceptional communication, presentation and relationship management skills with deep cross-functional collaboration is required 
• Bachelor’s degree in Marketing or a related field required 

• Agency experience required 

Preferred: 

• Relevant experience working with multi-unit or franchise businesses 
• Experience in B2B, B2C, and B2B2C environment 

• Ecommerce experience a plus but not required