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Marketing Operations Manager

| Greater Denver Area
We are looking for a strong, passionate Marketing Operations Specialist / Manager to join our Denver-based marketing team! As a key member of a high-performance team, reporting directly to the VP of Marketing, this role offers the opportunity to get in on the ground floor and help shape the future of an exceptional brand. This role’s primary goal will be to provide the best-in-class operational foundation required for fast-paced revenue growth. In partnership with the VP of Marketing, this individual will help build and shape a world-class, revenue generating marketing engine!
 
 
Key Responsibilities:
  • Manage, own, and optimize marketing technology stack, including Marketing Automation, CMS, Data,
  • Architect, build, and optimize marketing infrastructure, including lead and account scoring, data collection strategy, business rules, funnel frameworks, lead routing, etc., in collaboration with other marketing team members, as needed
  • Build multi-channel marketing campaigns, programs, and assets created by and with the HE marketing team, ensuring accurate tracking, attribution, and lead flow
  • Lead the charge to educate and enhance understanding of marketing automation’s role in revenue generation across the marketing team, sales team, and the business as a whole.
  • Contribute to overall database health, including analyzing gaps in data while recommending practices, processes, and tools that ensure data hygiene and completeness.
  • Partner with Demand Generation Manager to design, manage, and maintain optimal lead flows, campaign tracking, and delivery of sales enablement.
  • Develop, present, and manage an iterative marketing operations roadmap
  • Work with internal partners in marketing, sales, customer service, and product to quickly understand their business needs and pain points, and propose innovative technical solutions to marketing needs
  • Create and manage accurate and up to date technical specification documentation for HE marketing program, including campaigns, assets, and system integrations
  • Creating marketing campaigns, integrating apps, and consulting with tech ops on solution design
 
Skills / Experience / Traits:
  • Degree in web design, development, marketing technology, or similar field
  • 4+ years experience building B2B demand generation campaigns in best-in-class Marketing Automation platforms like Pardot, Marketo, and/or Oracle Eloqua (Certifications a major plus)
  • 3+ years experience working in/on a high-growth, fast-paced B2B marketing team
  • 1+ years experience or exposure to a complex Salesforce use case, basic understanding of Salesforce best practices (hands on experience in the platform a plus)
  • Experience architecting and/or implementing key systems integrations and data migration
  • Mastery of best practices in marketing automation-powered campaigns, including segmentation, lead scoring, CAN-SPAM, GDPR, sender score, A/B testing, lead management, etc.
  • High-level understanding of and exposure to Account-Based Tools (Terminus, Demandbase, Engagio, etc.), Google Analytics, Google Tag Manager, Wordpress, and business intelligence systems (Mondo, Tableau, etc.)
  • The ability to collaborate with Digital Marketing Manager and Demand Generation Marketing Manager on high-level marketing strategies and translate them into detailed execution plans, leveraging the HE tech stack.
  • Part modern marketer, part technologist – you connect the dots between strategy and execution
  • Experience in a start-up, agency, and/or other high-growth environment
  • Demonstrates a healthy balance of pragmatism, optimism, and scrappiness – don’t let perfect be the enemy of good!
  • Ambitious professional with a deep, unrelenting passion for growth-focused marketing
  • Entrepreneurial type that thrives on building something from scratch and isn’t afraid to step out of their comfort zone to get things done
  • High integrity and accountability, effectively prioritizing to meet and exceed deadlines with high quality, error-free work
  • Thrives on complex problem solving and creative thinking
  • Agile project management exposure and/or experience a plus
  • Excellent communication and collaboration skills with absolutely obsessive attention to detail
 
 
 
 
 
 
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Technology we use

  • Engineering
    • JavascriptLanguages
    • RubyLanguages
    • AngularJSFrameworks
    • Ruby on RailsFrameworks

Location

We have a beautiful view of the Rocky Mountains in the heart of the Cherry Creek/Glendale neighborhood close to many trendy restaurants and bars.

An Insider's view of Travelers Haven

How would you describe the company’s work-life balance?

"My work-life balance is the ability to be passionate about both work and life away from work. My purest source of passion is derived from providing for and spending time with my daughter. I am fortunate to love my work, be part of a company that values family, and find joy working with my colleagues."

Dan

VP of Strategic Relations

What projects are you most excited about?

“We’re encouraged to take on as much ownership and responsibility as we can handle, so we’re able to continuously improve and acquire new skills,” she said. “I’m currently working on a project to automate some manual processes, which should make some of my coworkers’ jobs a lot easier, and that’s the most rewarding thing to me.”

Kirstie

Software Engineer

What are some things you learned at the company?

The most impactful lesson has been time management. Sales can be overwhelming at times, so having a good system and structured schedule has proved to be extremely beneficial. Travelers Haven also allows their employees to work together to volunteer and contribute to those in need on a larger scale.

Rick

Sales Associate

How do you empower your team to be more creative?

As a leader, I want to always provide my team with clear direction but I never want to stifle creativity. So while I may tell them what I need done, I will never tell them how to do it because everyone operates differently and those different methods is what set us apart from other companies.

Arielle

Director of Operations

How do you collaborate with other teams in the company?

I could never be as efficient and effective without our team- through delegation and communication we make sure every facet of the client’s stay is as seamless as possible. Whether it’s coordinating deadlines or brainstorming on issue prevention, we’re always in constant communication.

Lana

Senior Client Account Manager

What are Travelers Haven Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences

Additional Perks + Benefits

Deeply discounted hotel rates. Some of the best parties you've ever been to. Regular team building events and outings. Craft brews and ciders on tap. Ping pong, arcade games, shuffle board and more. Collaborative workspaces with views of the Rockies. Free monthly massages. Paid gym membership. Employer subsidized phone plans.

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