Do you like managing things, marketing, and legitimately fantastic people? 

Yes? Beautiful. You might be exactly who we’re looking for. We’ve got something really exciting going on here at Verblio. We are content marketing enthusiasts with an amazing brand and platform. And despite 2020 being the mess that it is, we’re in full-tilt growth mode with  grandiose plans for world domination (the friendly kind), and we show no signs of slowing down. 

What do we actually DO though? Well, Verblio is a unique content writing startup based in Denver, CO. Content is a core foundation of modern marketing—but it’s really hard to create quality content, particularly at scale. (It’s hard to do great things in large quantities. That’s why wedding food is often so bad.) . Many companies can’t reasonably staff for the time, resources and talent they need to harness the power of content. So, we nurture a network of over 3,000 professional writers—plus a marketplace business model and an easy-to-use platform for collaboration—to allow modern digital agencies, businesses, enterprises, and publishers to create truly effective content solutions. We’re led by a 15-year marketplace industry veteran and staffed by a team of energetic, eclectic nerds, writers, artists,, and random liberal arts degree collectors. Here are some adjectives we use to describe each other: genuine, warm, goofballs, tenacious, smart, brilliant, supportive, silly, genius, big hearted, quick thinkers, open minded, incredible, hungry, superstars, hermione grangers. We’re intoxicating and we think you’re going to like it.

And we have a LOT to do, and that’s where you come in!  We are looking for the right Marketing Manager to join our team. 

NOTE: Our goal with this job description is to paint a picture of where we are, the opportunities we have, and what we need. If you read it and think “damn, that sounds absolutely energizing!” we want to talk to you. If you think “I’m pretty lost” or “that sounds like way too much work” or “these people are insane,” this isn’t the right role for you. If you think, “This sounds mostly awesome but I have some questions,” let’s talk. 

About the role:

We’ve got some cool things going for us:

• A 50 DA
• Organic traffic that’s tripled over the last 4 years
• A brand that is starting to turn heads in our space
• An awesome tech platform backed by awesome humans

We’ve got tons of marketing ideas and a giant backlog of projects.

What we need is more bandwidth, execution, testing, project management, and measurement. Oh and more ideas too. We believe great ideas come from everyone.

Ok, that’s pretty vague. How about some specifics?

You’ll be an execution/project management/testing machine. You’ll bring complex ideas to life, figure out how to leverage resources across the company & with our partners to get stuff done. You might get asked to do things like:

• Build a new landing page to support our upcoming retargeting campaign featuring a video ad of our CEO wearing (literally) 24 different hats. To do this, you’d need to work with our copywriter to get copy, with our agency to have the page designed, and you’d need to hook up the page in WordPress, connect it to our marketing automation software, etc.
• Create an email campaign to nurture leads from a co-branded partner lead magnet. To do this, you’d need to create an email campaign in our marketing automation platform, work with our content marketing team to pick good resources to share in emails, work with our sales team to coordinate with manual outreach, etc.
• Design, implement, and iterate on a request or reviews campaign. To do this, you’d need to work with our product team to find (in an automated way) our happiest customers, figure out how to ask them for reviews, create mechanisms for them to easily review us on popular platforms like G2 & Google, and decide if we should reward them for doing so.

Did we mention you’ll help turn marketing into an execution machine?

• Build landing pages
• Set up A/B split tests
• Track projects in Asana
• Research competitors
• Work with our design team to create marketing collateral (lead magnets, emails, etc.)
• Establish processes to manage ongoing campaigns
• Invent new ways to promote the Verblio brand, from stickers (we’ve done that) to skywriting (we haven’t)
• Seriously, there’s a lot to do. You’re gonna get to go broad and get your hands dirty in a ton of areas of marketing

What you will need to be successful in this role:

• 1-2 years of marketing experience.
• A baseline understanding and deep interest in digital marketing. If you think digital marketing is wicked cool and are jazzed to learn more, this is the right role for you.
• Key content marketing skills: research, project management, collateral & messaging development, content promotion & amplification.
• The desire to do what it takes to effectively promote content in our space—get out there (virtually) and make connections, pitch, etc.
• Strong organizational skills. Imagine yourself as helping us assemble 6 jigsaw puzzles simultaneously.
• A desire to do all of this in a startup environment where budgets aren’t unlimited, systems can be complex & imperfect, and scrappiness is required.
• Analytical skills. We believe that (most) digital marketing should be measured.
• A voracious appetite for marketing content, because you thoroughly enjoy it.
• Bonus points for social media experience (particularly LinkedIn).
• Double bonus points for experience at a digital marketing agency.
• Cool or unexpected skills that would make you great for the role but we haven’t mentioned? Let’s hear them in your cover letter.

What makes Verblio a great place to work:

Verblio has a vibrant company culture. We’re smart, welcoming, creative, and engaged in our jobs. We love to share resources and recommendations. We like to make each other laugh. We care about our jobs, but not so much that it kills us. We care about our families, our communities, our hobbies, and our mental health, too. We have a low turnover rate because people love working here. We’re looking for someone who wants to be a part of that.

We’ll warn you in advance that this is a big role, with a lot of responsibility, and not for someone looking for a 9-5.

• Total compensation for this role is market competitive, including a base salary range of $50,000-$65,000 as well as company stock options.
• Health, dental & vision insurance with a generous monthly company contribution.
• Flexible paid time off and holidays.
• You’ll have a high degree of ownership  and opportunity to inspire your passion and personal fulfillment.
• Your work will be varied and challenging to help you grow every day.
• Did we mention we’ve got a really fun team culture and everyone is delightfully intelligent and that we share a wonderful set of company values?
• Did we mention we’re growing like mad? It’s way more fun to be on a rocketship to the stars than not. We made the Inc 5000 list for the second year in a row, won our sixth Mercury 100 award as one of the fastest-growing companies in the Boulder Valley, and just made the Colorado Companies to Watch list.
• Some day when we can safely co-locate again, we’ve got in-person perks like free food & drink, fun events,  a hip centrally-located Denver office, a free RTD Eco-pass, etc… some day.
• Have you read the website? That’ll give you a good idea of our energy.

Excited about this opportunity?  Click here to apply with your resume, cover letter, LinkedIn profile link, and 1-2 sentences that show you read this whole thing and it speaks to you.