Our Marketing Manager will focus on brand positioning, digital media campaigns, and community engagement with the overarching goal of brand awareness and pipeline movement.

Do you want to make a big impact on both a new company and a new industry? Are you a marketing whiz who isn’t afraid to dive into the details? Do you wonder how people who don’t know their way around a spreadsheet get through the day? If so, you may be the data-driven Marketing Manager we are looking for!

Zera Hemp Labs provides a platform to connect hemp farmers and CBD product manufacturers with testing services for the potency and safety of their products. We’re committed to being the reliable, easy, and fast provider, and to giving our clients stunningly great customer service. Zera is a well-funded startup and we’re growing fast! We’re a small team of smart, positive, and enthusiastic people who embrace the challenge of creating something new and making the world a better place. 

Mission of this Position:

The mission of the Marketing Manager is to execute upon our strategic marketing objectives. To successfully do this, you will need to know our customer (and their needs) inside and out, communicate with the customers consistently across all channels, deeply analyze the results of our marketing tactics, and advocate for ways to optimize our brand and products for the market.

Outcomes You’ll be Responsible for:

• Work alongside the Director of Marketing in strategic planning as well as producing and publishing content for various digital platforms such as social media, website, newsletters, and blog.
• Understand everything about our customers and all segments, including where they are, how to reach them, what their pain points are, how we can help them, etc.
• Communicate to our customers before, during, and after their purchase from us. Find out when, where, and how they want to communicate with us or have us communicate with them. 
• Maintain ownership of the marketing execution. Includes managing contracted teams to source copywriting, design, and other necessary elements to maintain robust marketing channels.
• Help guide the Social Media Specialist in day-to-day execution of social media strategy.  
• Maintain a laser focus on reporting across all of our marketing efforts. Use data to inform course correction and ongoing optimization. Analyze detailed tracking of the returns on our marketing spend, both in time and money. 
• Become an expert in the hemp and testing industry. Monitor industry news and current events to identify opportunities for enhancing the company’s thought leadership status and promoting brand awareness in regional and national markets.

What Can You Expect From Us?

• Opportunity to make a big impact and participate in the growth of our company.
• Commitment to your professional development and growth.
• Flexibility and (mostly) remote work in a fast paced environment.
• Opportunity to be part of a fantastic, caring team that is committed to honesty, accountability, courage, enthusiasm, and happiness.
• Competitive pay, benefits, and vacation.

Job Requirements:

Ideally, you will have a blend of the following job-specific skills and experience. Experience in all the areas below is not required, but these or related areas of experience are desirable:

• Be able to execute on tactics across all channels within a strategic marketing plan 
• Manage outsourced individuals / firms, including accountability for deliverables and remaining on budget
• Provide analytics and reporting to drive decision-making, track progress, monitor budget, and set goals and forecasts
• Maintain an excellent grasp of marketing fundamentals, channels, associated tools
• Be creative, flexible and adaptive in the face of changing priorities, deadlines, and focus in a dynamic work environment
• Have experience in B2B marketing and outreach
• Have specific expertise in both HubSpot + WordPress. Additional platform experience could include: Adobe Creative Cloud, Canva, G suite, all major social channels, Google Analytics, etc. Also be open to researching and learning the operations of any platform or tool used by our digital marketing agency
• 5 years in marketing or a related field with some management-level experience
• Bachelor’s degree in marketing or a related field
• Excellent written & verbal communication skills
• Methodical and organized approach; Attention to detail
• Passion for hemp and the hemp industry/community is highly preferred

Additionally, you must have authorization to work in the US.

This is mostly a remote role, though we do have periodic in-person meetings in the Greater Denver area. 

Zera Hemp Labs, LLC is an equal opportunity employer and we value diversity at our company. We do not discriminate against otherwise qualified applicants on the basis of actual or perceived race, color, creed, religion, ancestry, citizenship status, age, sex, marital status, sexual orientation, national origin, disability or handicap, veteran status, or any other characteristic protected by applicable federal, state or local laws.