Marketing Manager
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About you:
- You are ready to jump into a critical marketing role for an exciting new product and immediately contribute to the company’s overall success
- You have extensive experience deploying online and offline campaigns and have a well established “bag of tricks” for implementing and measuring campaign success
- You are an expert tactician who is at home in a fast paced, high growth environment
- You love project planning and implementation
- You are eager and adept at finding solutions when faced with challenges
You can expect to:
- Manage the marketing team and ensure their operational readiness
- Create and execute marketing plans and programs for new products and services
- Clearly communicate internal deadlines, checkpoints, and pacing to marketing, sales and product development teams
- Collaborate with cross functional teams to ensure the success of client relationship programs, marketing strategies and new product launches
- Manage online and offline distribution of marketing content and collateral
- Ensure consistent and persuasive brand messaging across all marketing efforts
- Evaluate and proof all marketing output
- Plan and co-manage the launch of new products and releases
- Manage creation and delivery of press releases and advertisements
- Run short and long term market forecasts and reports
- Manage CRM and direct marketing campaigns
- Oversee company presence at conventions, annual meetings, trade associations and seminars
- Manage marketing budget and expenditures
- Oversee the selection and management of freelance services
We would like:
- Bachelor’s degree in Business, Marketing, or related field
- 5+ years of software and/or SaaS product marketing experience, including experience with launching SaaS campaigns and measuring their effectiveness
- Experience in a startup or high growth environment preferred
- CRM and Project Management Software experience required
- Ability to generate successful marketing campaigns around the value proposition of new software products
- Experience prioritizing, managing and reliably delivering against multiple projects with tight timelines and high expectations
- Ability to understand new technology platforms and the opportunities/challenges they present
- Attention to detail and an eye for quality
- Exceptional verbal and written communication skills
- Exhibit drive and passion for marketing and new product initiatives
- Travel up to 25%
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