Marketing Manager, Demand
SpotX is a video ad serving platform providing media owners with monetization tools for desktop, mobile and connected devices. The platform features modern ad serving and programmatic infrastructure, and other monetization tools, like solutions for OTT and outstream video ad units. SpotX gives publishers the control, transparency and actionable insights needed to understand buyer behavior, manage access and pricing, and maximize revenue. The company is headquartered in Denver, Colorado, and has offices in Amsterdam, Belfast, Hamburg, London, Los Angeles, New York, Paris, San Francisco, Stockholm, Singapore and Sydney. In October 2017, RTL Group, a leader across broadcast, content and digital, completed its 100% acquisition of SpotX. For updates, follow SpotX on Twitter and LinkedIn
Company: SpotX, Inc.
Requisition ID: 22123
The Marketing Manager, Demand’s mission is to enable our sales teams with inventive and strategic enablement materials, products and experiences that underscore the robustness of SpotX’s products, services and brand. You will be a member of our Global Marketing Team.
You will play a critical role as the liaison between our demand sales teams and Marketing and Product Marketing. You will be key in contributing to our strategy, planning, execution and communicating compelling attributes of SpotX’s products, services and thought leadership. You will inspire, train, educate and support our Brand, Agency, Mid-Market and Programmatic Advertising sales and operations teams with deep ad tech market knowledge and SpotX product insights.
By enabling our sales teams with creative and insightful marketing programs that are smart, vibrant, and innovative you’ll strive to create a meaningful bond with our sales teams and customers. You will collaborate with our global marketing team, product marketing and outside agencies as needed.
The Marketing team at SpotX is on a journey to elevate the hearts and minds of the entire digital advertising supply chain. We do that by combining our technology platform with a world-class team that is focused on deploying inventive and powerful campaigns that thoughtfully explore the boundaries of what’s possible in digital advertising.
Responsibilities:
Drive collaboration with marketing and product marketing to produce compelling and distinctly unique sales enablement materials and products for our demand sales teams
Examples include but are not limited to presentations, one-sheets, white papers, case studies, courses, etc.
Own the publishing and refresh process for sales enablement materials and products making sure our teams are conveying the latest thinking, branding and product offerings
Drive, define and execute a comprehensive communications strategy to our sales teams to inspire them and support their needs
Present, train, communicate and be a key driver in fueling revenue growth through the products you create and provide to our sales teams
Develop, create and manage sales enablement materials and provide editorial content for SpotX Pulse, the hangout for our sales teams
Catalog and share competitive sales enablement materials and products for our teams to analyze
Manage the internal sales enablement request queue
Minimum Qualifications:
BA/BS degree or equivalent practical experience
5 years of relevant experience in advertising technology or equally technical fields like media, technology or science
Preferred Qualifications:
Creative, collaborative and driven by supporting team members, inspiring and bringing everyone along
A natural leader who excels at driving clarity with highly technical content
Handling many projects as the same time with varying levels of difficulty and different timelines
SpotX is the leading global video advertising platform that enables media owners and publishers to monetize premium content across desktop, mobile and connected TV devices.
Visit our About Us page to learn more.
