Marketing Director, Paid Digital

| Remote
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All roles at JumpCloud are Remote unless otherwise specified in the Job Description.

About JumpCloud
JumpCloud’s mission is to Make Work Happen®, providing simple, secure access to corporate technology resources from any device, or any location. The JumpCloud Directory Platform gives IT, security operations, and DevOps a single, cloud-based solution to control and manage employee identities, their devices, and apply conditional access controls based on Zero Trust principals. Since launching in 2012, our global user base has grown to more than 150,000 organizations, with more than 5,000 paying customers including Cars.com, GoFundMe, Grab, ClassPass, Uplight and Peloton. JumpCloud has raised over $400M from world-class investors including Sapphire Ventures, General Atlantic, Sands Capital, Atlassian, and CrowdStrike. Our teams are growing fast, too, and we're looking for talent across engineering, sales, customer success, marketing, product management, and more. Join our team of dedicated, passionate, and creative people who are eager to change the IT industry forever.


About the Role
We are looking for a seasoned leader to build and grow our mission critical Paid Digital program. This program is second only to organic in driving all our inbound leads and this role will be responsible for building a strategy to accelerate expansion of channels and international campaigns. 

About You
- You have managed at least 5-8 people before and are looking for a chance to build a team of experts. 
- You have a proven history of analyzing campaign, ad platform and attribution data to identify areas of opportunity, executing in a highly cross functional environment, and an ownership mentality toward outputs.
- Must be agile and iterative in your approach, and relentless in your search for the next unexploited growth opportunity.
- You are a master at ensuring cross functional projects are well organized, run and everyone involved knows their role. 

What You'll Do
- Ideate and execute multi-channel campaigns through all stages of a customer's journey: TOFU, MOFU, BOFU, ABM and expansion.
- Manage conversion rate optimization (CRO) strategy for testing and optimization.
- Regularly report on KPIs to all levels of management including spend, CTR, CPA, conversion rate, CAC, LTV, NDR, MRR, ASP, etc.
- Collaborate across cross-functional teams to scale marketing efforts: content creators, digital designers, video creators, PR/comms, website team, CRO, product, growth engineering, sales and digital agencies. 

Skills & Experience
- 8+ years of B2B or ecommerce senior digital marketing experience; agency experience is a plus. Bonus if you have experience converting free to paid.
- Minimum 4 years experience recruiting, managing and developing high performance teams. 
- Proven track record in planning, designing and executing growth initiatives.
- Proven ability to manage large budgets across multiple channels while growing volume and maintaining lead quality. 
- History of driving free trials into a SaaS-based product.
- Product led growth experience is a plus.
- Experience in scaling digital programs globally.
- Proficient in developing the strategy and managing the execution of paid digital programs, including Google Ads, Bing Ads, LinkedIn Advertising, Facebook Advertising, YouTube, Reddit, Review Sites, and IT Communities as well as global marketing campaign management.
- Experience with CRM and marketing automation systems such as Salesforce and Pardot.
- Adept with gathering, analyzing, and reporting on large data sets and experience with BI tools.
- Passion for growth marketing and optimizing funnels. 

In accordance with the Colorado Equal Pay for Equal Work Act, the approximate annual compensation range for this role is $160,000-$185,000, including base salary and any related bonuses or commissions. JumpCloud provides comprehensive benefits, including medical, dental and vision insurance, short and long term disability, life insurance and a 401k savings plan. We have an unlimited vacation policy. 

Where you’ll be working/Location:
JumpCloud is committed to being Remote First. All of our roles are remote. If a role requires you to be in a certain location or country, that will be clearly stated in the job description. All roles posted in United States locations do require that you be located within one of the 50 U.S. States.

Our Headquarters is in the Denver/Boulder, CO area. Once we reopen our offices you will have the opportunity to remain fully remote, work from one of our office locations (CO only currently) or flex your time. 

Why JumpCloud?  
If you thrive working in a fast, SaaS-based environment and you are passionate about solving challenging technical problems, we look forward to hearing from you! JumpCloud is an incredible place to share and grow your expertise! You’ll work with amazing talent across each department who are passionate about our mission. We’re out of the box thinkers, so your unique ideas and approaches for conceiving a product and/or feature will be welcome. You’ll have a voice in the organization as you work with a seasoned executive team, a supportive board and in a proven market that our customers are excited about.

Please submit your résumé and brief explanation about yourself and why you would be a good fit for JumpCloud. Please note JumpCloud is not accepting third party resumes at this time.

JumpCloud is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. 

#LI-JC1 #LI-Remote

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • PowerShellLanguages
    • Node.jsFrameworks
    • VueFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • WordpressCMS
    • SalesforceCRM
    • MarketoLead Gen

Location

Our Headquarters are located in the business park adjacent to the Home Depot off of McCaslin Boulevard in Louisville, CO. We also have an office in downtown Denver, near 16th Street Mall. JumpCloud is a Remote First organization with employees located in 40+ states in the U.S. and 5 countries.

An Insider's view of JumpCloud

What’s the vibe like in the office?

A key trait for us is having an open, positive mind. We believe that taking the road less travelled - or at least exercising that path - will create new, different, and interesting ideas. We ask our teams to always consider the outside-of-the-box solution to a problem and encourage them to try those creative ideas.

Aaron

VP of People

What projects are you most excited about?

Growth! JumpCloud is actively growing in Denver/Boulder and across the U.S. Attracting and engaging a diverse group of talent as we continue to expand is my main focus. JumpCloud has a strong culture of learning, so we're always looking at what we're doing and adjusting to make it even better.

Katy

Manager, People Attraction

What makes someone successful on your team?

My team members feel empowered to create, design and execute with a lot of freedom at JumpCloud. This enables them to take an active role in their career development and the development of other team members at JumpCloud.

Courtney

Manager, Learning and Development

How do you make yourself accessible to the rest of the team?

I'm available pretty much anytime via email, Slack, phone, in person. More than the communication vehicles and time, I really like to dig in on projects with our teams. By working on important issues together as just another voice or hand to help, I think that helps the team feel that I'm accessible to them and there to help.

Rajat

CEO

How do you make yourself accessible to the rest of the team?

One of the core roles in our engineering group is called pathfinder. They are constantly looking at different areas of our product and future plans and coming up with innovative new ways to achieve these. These engineers lead sessions with cross-functional teams on how to leverage their innovations for competitive advantage in the marketplace.

Rajat

CEO

What are JumpCloud Perks + Benefits

JumpCloud Benefits Overview

JumpCloud offers

Culture
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
JumpCloud employees can contribute up to $2750.00 annually to their FSA.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
JumpCloud's health insurance policy covers up to ___% of out of pocket expenses.
Life Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
JumpCloud provides employees with a flexible work schedule that includes ___.
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
JumpCloud offers an unlimited PTO program to our team members.
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
JumpCloud hosts company outings Monthly.
Stocked Kitchen
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Online course subscriptions available
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