POSITION SUMMARY

The Marketing Manager works closely with both the marketing and product management teams to drive adoption by ensuring that the product value propositions are clearly communicated to the right audience. The position conducts competitor analyses, market research and collaborates with the field sales team to define brand-marketing positions within the context of the overall product strategy. This role articulates the customer-facing messaging and outlines all marketing efforts to achieve this goal through multiple channels, including personal/non-personal, digital, advertising, public relations and trade-shows, key customer meetings, etc. The position also aligns field teams with current messaging and expertise through team training and communication.

It is anticipated that this hire will move into a role of increasing responsibility as the company executes on its growth initiatives.

RESPONSIBILITIES:

Job performance will involve a variety of activities including:

• Defining marketing opportunities and develop targeted messaging and resource needs.
• Identify and lead key market research and competitor analysis needs.
• Inventory and build key marketing materials for field sales promotion/non-personal execution.
• Build content that aligns with product messaging for marketing deployment.
• Assist in developing the global KOL strategy; define tactics and execute against that strategy.
• Collaborate with the field sales team to solicit feedback and VOC insights to inform overall product strategy
• Lead submission of externally facing documents through the internal review process
• Represent ArcherDX at various tradeshow conferences throughout the year
• Manage relationships with external vendors to ensure complete alignment
• Review, understand, and ensure compliance with ArcherDX HIPAA Security policies and procedures.
• Safeguarding the privacy and security of protected health information and European Union personal data.
• Travel: 25-30% travel expected and subject to changing business needs.

EXPERIENCE

• A minimum of 2+ years of experience in healthcare marketing.
• A minimum of 2+ years of experience in healthcare field sales.
• Experience in the Oncology marketplace preferred.
• Prior experience in Biotech/Diagnostics marketing preferred.
• Home office and field sales experience preferred.
• Strong understanding of legal and regulatory environment in diagnostics and pharma is a plus
• Proven track record in team management, managing multiple projects simultaneously, implementing and driving change, detail orientation, strong analytical skills, market knowledge, customer focus and sound judgment.
• Experience in complex operational/supply chain environments preferred

KEY ATTRIBUTES:

• Designs and delivers strategies that place customers at the center of business decisions. Consistently identifies current and future customer needs and ensures the effective delivery of high quality and value-added solutions that meet or exceed customer expectations.
• Demonstrates collaborative leadership by influencing and motivating others. Wins support and acceptance for proposed changes and ideas through careful consideration of stakeholders’ needs and interests, through strategic relationships, and persuasive communications.
• Models and promotes collaboration and works effectively with others across the organization to achieve goals.
• Creates an environment that promotes the free flow of communication and information throughout the organization. Communicates effectively in large and small groups.
• Generates and champions new ideas, approaches, and initiatives, and creates an environment that nurtures and supports meaningful innovation. Leverages knowledge and best practices, fresh perspectives, breakthrough ideas, and continuous improvement to create value.
• Encourages new ways of looking at problems, processes, and solutions.
• Ability to manage multiple tasks/assignments to demanding deadlines with minimal supervision; quickly focuses on the critical issues while prioritizing current work.
• High degree of creativity and innovation in developing new approaches, processes and methodologies.
• Builds and improves effective internal systems and processes that align with organizational priorities.
• Strong written and verbal communication.

EDUCATION:

• Bachelor’s Degree or equivalent; MBA or advanced is preferred