Granicus LLC
At Granicus, our mission is to help bring government and citizens closer together.
Denver, CO
Remote

Manager, Demand Generation at Granicus LLC

| Remote
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Manager, Demand Generation

Granicus provides technology and services that empowers government organizations to create seamless digital experiences for the people they serve. By offering the industry's leading cloud-based solutions for communications, content management, and digital services to more than 5,500 public sector organizations, Granicus helps turn government missions into quantifiable realities. Granicus products connect more than 280 million people, creating a powerful network to enhance citizen engagement. By optimizing decision-making processes, Granicus strives to help government see better outcomes and a greater impact for the citizens they serve. Come see the impactful work we've done on communities across the country (and world!): https://granicus.com/success-stories/

The Manager, Demand Generation will be responsible for working in lockstep with sales and marketing leadership and the executive team to develop, execute, and continually optimize integrated demand generation and ABM campaigns that drive revenue for some of Granicus' highest growth markets. As the owner of market success, you'll execute and measure full-funnel campaigns for each market with a focus on awareness, demand generation, meeting market goals, accelerated pipeline, and revenue growth. This position can be based in St. Paul, MN, Denver, CO, Washington, D.C. or Remote in the US or Canada.

Granicus is a remote first company (this isn't temporary). While we have virtual teams, you have the option for in-office work should you be located near one of our hubs. 

*starting rate may vary by experience and/or location

 Granicus is subject to the Executive Order requiring employees of federal contractors to be fully vaccinated for COVID-19.

What You'll Do:

  • Provide strategy and execution of your markets including the plan, execution and delivery of leads that turn into opportunities for your market's sales teams
  • Own, analyze, and communicate the strategy, execution and metrics of the demand generation funnel - inquiries, MQLs, SALs, SQLs and pipeline.
  • Conceptualize, implement and optimize full-funnel, integrated demand generation campaigns in partnership with sales and using best practice approaches.
  • Understand and communicate the business case behind your marketing decisions to multiple stakeholders.
  • Work with sales managers and their teams to drive upcoming marketing campaigns and gather feedback on program performance and sales needs
  • Coordinate with Business Development Reps & Manager to monitor campaign efficacy and optimize inbound and outbound motions to support BDRs and sellers in lead generation and pipeline creation.
  • Support team in defining full-funnel content marketing strategies spanning long form documents (eBooks, whitepapers), blogs, events, tradeshows, user groups, webinars, infographics, videos and the like in integrated campaigns, optimizing towards revenue contribution and predictable revenue growth.
  • Execute an Account Based Marketing strategy for priority accounts.
  • Drive partners / 3rd parties strategy to identify and drive demand generation and funnel building activities that drive pipeline.
  • Manage a team of 1-2 to deliver on goals.
  • Other duties as assigned

 

  • You have a BS/MS degree in marketing or a related field.
  • You have 5+ years in Program Marketing or Demand Generation.
  • You have experience owning a market's demand generation, including leading campaigns and go-to-market strategy.
  • You have killed in Salesforce, and other marketing tools.
  • You have strong leadership/motivational skills with a strong track record delivering results against aggressive goals and driving teams to meet those goals.
  • You are a strategic thinker with ability to adjust to changing dynamics
  • You have experience in working directly with sales.
  • You have experience working with business development reps.
  • You have an ability to confidently and enthusiastically present to audiences including coworkers, customers and prospects
  • You are an enthusiastic, high energy team leader who is viewed as a "doer" on the team and across internal organizations.
  • You are willing to travel as needed.
  • Government experience is a plus.
  • You have experience working with distributed teams.

 

Come learn more about working at Granicus on our website: https://granicus.com/careers/

#Li-Remote #LI-SV1

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Where we are

1999 Broadway is located in-between Denver’s Downtown and Uptown neighborhoods. Granicus occupies the 36 and 37 floors of the building.

Technology we use

  • Engineering
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • ReactLibraries
    • Ruby on RailsFrameworks
    • OracleDatabases
    • PostgreSQLDatabases
    • SalesforceCRM
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What are Granicus LLC Perks + Benefits

Granicus LLC Benefits Overview

Flexible Time Off
Medical (includes an option that is paid 100% by Granicus!), Dental & Vision Insurance
401(k) plan with matching contribution
Tuition & Training Reimbursement
Paid Parental Leave
Employer paid Short and Long Term Disability Insurance, Group Term Life Insurance and AD&D Insurance
Group legal coverage
Transit and/or parking supplement for office based employees
Free snacks and drinks in our offices
And more!

Culture
Volunteer in local community
Granicus has a dedicated impact team called Givicus that organizes different volunteer opportunities for our teams. We recently completed a book drive, food drive and a day at Habitat for Humanity.
Partners with Nonprofits
Granicus partners with Habitat for Humanity, DayMaker, and Hour of Code to help the communities that we serve.
Eat lunch together
Intracompany committees
Granicus has various impact teams for fun activities, volunteering and uniting the 3 main offices!
Daily sync
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
Women at Granicus ERG, Black Leadership Group, Givicus is our philanthropy based community service group.
Hiring Practices that Promote Diversity
Unconscious Bias training is mandatory for all hiring managers. Extensive interview training for all interview panel members
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Granicus has a remote-first policy. If you are located near one of our office locations, you are welcome to go in but, it will never be required.
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Employees receive 40 hours per year of paid sick leave.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Game Room
Stocked Kitchen
Some Meals Provided
Parking
Fitness Subsidies
Up to $250 per year fitness allowance.
Home Office Stipend for Remote Employees
Professional Development Benefits
Tuition Reimbursement
Cross functional training encouraged
Promote from within
Online course subscriptions available
Paid industry certifications

Additional Perks + Benefits

Access to LinkedIn Learning, Tree house and safari books.

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