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Lifecycle Marketing Specialist

| Greater Denver Area
Lifecycle Marketing Specialist

Description:

Do you try to solve every problem with a whiteboard and boxes and arrows? Do you dream about user journeys? Do you have a copiously-updated swipe file of great email content?
If the answer is ‘YES’ to all of the above, we need to talk.
We’re looking for a lifecycle and email marketing specialist to manage campaigns to engage users and grow revenue. This person should have extensive knowledge of marketing automation, email marketing, referrals, and other media, and be able to employ it to drive revenue from customers. They should be confident developing creative email and lifecycle campaigns to match different steps of the user journey. They should also be a self-starter who is comfortable working in a fast-paced startup, and be willing to take on new challenges to help the company continue to grow rapidly. Lastly, they should have a solid understanding of analytics and tracking to allow for continual optimization of campaigns.
Your mission (if you choose to accept it): use marketing automation, promotions, and other initiatives to grow the lifetime value of each Hotel Engine customer. Craft new campaigns, optimize existing marketing automation flows, and explore new media like push notifications to retain, engage, and drive repeat business from our customers. Align marketing automation stack and list/data management to best practices. Approach every project as an opportunity to learn and raise the bar.
Sound exciting? Let’s talk.

Essential Functions:

  • Manage marketing automation campaigns to deliver a responsive, intuitive customer journey to every Hotel Engine customer
  • Improve data structure / sync processes & understand supporting data management rules to make sure all data stores reflect accurate customer info
  • Implement list management initiatives to align to best practices for GDPR, as well as allow for easy list management and segmentation
  • Develop complex, triggered Marketing Automation flows to drive results
  • Liaise and communicate technical requirements to engineering
  • Coordinate overlaps with transactional emails
  • Measure, analyze, and report on email marketing and marketing automation campaigns
  • Regularly ideate and deliver compelling promotional campaigns
  • Continually split-test email components. Always be testing
  • Write email copy that delivers (in conjunction with the content marketing team)
  • Develop and manage referral program to effectively drive new business from existing customers
  • Leverage auto-responders to deliver requested content and convince and convert
  • Develop other techniques to increase customer engagement and drive revenue via various media (push notifications, SMS, live chat, etc)

Competency:

  • Clear knowledge and understanding of marketing automation best practices.
  • Experience with various CRM & marketing automation platforms, including Salesforce, Pardot, and/or ExactTarget
  • Understanding of best practices for implementing list management for complex audiences
  • Able to visualize marketing funnel and identify desired actions and motivations at each funnel stage
  • Balances creativity with analytical rigor
  • Skillful use of split-testing to drive continual improvement
  • Understand basic HTML and responsive email design
  • Able to make an effective business case to support proposed projects
  • Excellent communicator, both within and outside the organization
  • Driven to succeed and never stop learning

Required Education & Experience:

  • BS/BA Degree in Marketing/Business (or equivalent work experience)
  • 3+ years total professional experience; at least 3 years of managing email and marketing automation campaigns
  • Experience in a rapidly-growing, fast-paced startup is a plus

Additional Eligibility / Qualifications:

  • Pardot experience (certification a plus)
  • ExactTarget experience (certification a plus)
  • Salesforce experience
  • Google Analytics certification or experience

Supervisory Responsibilities

  • None

Travel

  • Less than 5% expected
Read Full Job Description

Technology we use

  • Engineering
    • JavascriptLanguages
    • RubyLanguages
    • AngularJSFrameworks
    • Ruby on RailsFrameworks

Location

We have a beautiful view of the Rocky Mountains in the heart of the Cherry Creek/Glendale neighborhood close to many trendy restaurants and bars.

An Insider's view of Travelers Haven

How would you describe the company’s work-life balance?

"My work-life balance is the ability to be passionate about both work and life away from work. My purest source of passion is derived from providing for and spending time with my daughter. I am fortunate to love my work, be part of a company that values family, and find joy working with my colleagues."

Dan

VP of Strategic Relations

What projects are you most excited about?

“We’re encouraged to take on as much ownership and responsibility as we can handle, so we’re able to continuously improve and acquire new skills,” she said. “I’m currently working on a project to automate some manual processes, which should make some of my coworkers’ jobs a lot easier, and that’s the most rewarding thing to me.”

Kirstie

Software Engineer

What are some things you learned at the company?

The most impactful lesson has been time management. Sales can be overwhelming at times, so having a good system and structured schedule has proved to be extremely beneficial. Travelers Haven also allows their employees to work together to volunteer and contribute to those in need on a larger scale.

Rick

Sales Associate

How do you empower your team to be more creative?

As a leader, I want to always provide my team with clear direction but I never want to stifle creativity. So while I may tell them what I need done, I will never tell them how to do it because everyone operates differently and those different methods is what set us apart from other companies.

Arielle

Director of Operations

How do you collaborate with other teams in the company?

I could never be as efficient and effective without our team- through delegation and communication we make sure every facet of the client’s stay is as seamless as possible. Whether it’s coordinating deadlines or brainstorming on issue prevention, we’re always in constant communication.

Lana

Senior Client Account Manager

What are Travelers Haven Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences

Additional Perks + Benefits

Deeply discounted hotel rates. Some of the best parties you've ever been to. Regular team building events and outings. Craft brews and ciders on tap. Ping pong, arcade games, shuffle board and more. Collaborative workspaces with views of the Rockies. Free monthly massages. Paid gym membership. Employer subsidized phone plans.

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