Lifecycle Marketing Manager

| Greater Denver Area
Apply now

Flowhub is on a mission to help cannabis dispensaries simplify operations and unlock business growth. The largest retailers in the industry trust Flowhub to manage inventory, stay compliant, and process $1B+ in cannabis sales annually.

To help establish our industry leadership, we’re looking for a growth-minded Lifecycle Marketing Manager to join our team of cannabis advocates. Reporting to Flowhub’s Vice President of Marketing, you’ll be responsible for creating a remarkable customer journey for cannabis retailers and helping them run their dream dispensaries. This involves mapping customer journeys from stranger to promoter, optimizing conversion rates at key touchpoints, and creating valuable experiences across the entire lifecycle. 

The ideal candidate is someone who has experience building lead nurturing, customer onboarding, user activation, and referral journeys using paid and organic marketing channels. You will be a great fit if you have a strong bias towards experimentation, operational know how to connect modern backend systems, and have demonstrated success using automation and analytics to drive business impact. 

If you’re ready to create a movement in an emerging industry and share our passion for cannabis legalization, then come flow with us.

Responsibilities:

  • Own the customer journey by developing automated, personalized and repeatable communication strategies across multiple channels for every lifecycle stage and target market with a specific focus on accelerating conversions and engagement
  • Develop and execute ongoing marketing programs and educational nurture campaigns from start to finish, including content development, setup, QA, reporting and iteration
  • Leverage data to optimize conversion rates throughout the entire customer lifecycle
  • Connect tools and stream data across systems from multiple sources, including in-app event tracking to trigger behavior-based messaging to customers 
  • Identify key “aha!” moments in the buyer’s journey and experiment with new growth channels to accelerate the customer lifecycle and create an experience that resonates
  • Work cross-functionally with Sales, Product and Customer Success teams to optimize content and campaign tactics, identify audiences for segmentation, and develop personalized customer journeys

Qualifications:

  • Minimum of 4 years of experience in lifecycle marketing, marketing operations, growth marketing, or demand generation 
  • Ability to connect modern marketing tool stacks via API integrations such as Salesforce, Autopilot, Outreach, Drift, Pendo, Segment, Zuora, Google Analytics, Slack, Chili Piper, Mixpanel
  • Deep understanding of customer segmentation, list management, and experimental frameworks
  • Rich experience in marketing analytics with a strong understanding of the full range of online marketing channels, how they work, how they can be integrated, and how to evaluate them
  • Strong business judgment, analytical and critical thinking skills. You've got the ability to take ambiguous problems and solve them in a structured, hypothesis-driven, data-supported way
  • Execution-oriented, self-starter attitude. You’re someone who can initiate and drive projects to completion with minimal guidance on a deadline
  • Experience with both enterprise and SaaS business models
  • Ability to work well in a fast-paced, rapidly changing environment
  • Cannabis industry experience a plus

Perks:

  • Competitive salary + stock
  • Full health benefits (medical, vision, dental)
  • Flexible time off policy
  • All the tools you need to be successful at your job
  • Startup environment with modern and central office space 
  • Free coffee and kombucha on tap
  • Opportunities to learn, grow, and advance your career
  • Fun, energetic team that shares a love for cannabis
Read Full Job Description
Apply now

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • MeteorFrameworks
    • Node.jsFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Slam DataAnalytics
    • SketchDesign
    • BasecampManagement
    • JIRAManagement
    • Pivotal TrackerManagement
    • WordpressCMS
    • SalesforceCRM
    • SendGridEmail

Location

Our office is located in beautiful downtown Denver right next to Union Station. Our space allows for easy commutes and access to amazing lunch spots.

An Insider's view of Flowhub

What’s the vibe like in the office?

The vibe at Flowhub is laid back, fun, but aggressive when it comes to solving problems. We love tech, we love cannabis, but most of all we love coming into work each day and tackling issues with like minded individuals. A short list of things we enjoy: Coffee, kombucha, board games, hacky sack, life size cutouts of Luke and Chewie, Reddit.

Mark

Product Manager

How do you collaborate with other teams in the company?

As an Account Manager within an Agile Software Development Framework, my role is to be the client advocate within Flowhub. I work closely with the Deployment, Product Support, Sales, and Engineering Departments to communicate future development plans, gather customer feedback, and use this customer feedback to build better customer solutions.

Patrick

Account Manager

How has your career grown since starting at the company?

A year ago I started off in an entry level position on the Product Support team. Today, I manage the deployment process for all clients. Because of the support from the management and their confidence in me, I know that I have a unique opportunity to grow with the company and tackle more challenging roles in my career as the company grows.

Chad

Deployment Manager

How do you make yourself accessible to the rest of the team?

I operate with an open door policy. I want to be accessible when employees need me, whether it's via email, slack or in person. I try to be a resource to help each person succeed within their position, and the company. And if there are questions or requests, I do my best to respond promptly.

Emily

CFO

What is your vision for the company?

I see Flowhub becoming the central hub for the cannabis industry. I want anyone looking to start or optimize their cannabis business to look to Flowhub for all the knowledge, software, and hardware they need to build a successful and compliant business.

Brandon

Chief of Staff

What are Flowhub Perks + Benefits

Flowhub Benefits Overview

We offer a competitive benefits package including medical, dental and vision insurance, as well as 401k and company equity.

Culture
Eat lunch together
Daily stand up
Open door policy
Team based strategic planning
Group brainstorming sessions
Pair programming
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Casual Dress
Happy Hours
Pet Friendly

Additional Perks + Benefits

We have a wonderful office with kombucha and cold brew coffee on tap, a beer-stocked fridge, and plenty of space to spread your arms!

More Jobs at Flowhub7 open jobs
All Jobs
Dev + Engineer
Marketing
Product
Sales
Marketing
new
Denver
Marketing
new
Denver
Marketing
new
Denver
Developer
new
Denver
Developer
new
Denver
Sales
new
Denver
Product
new
Denver
Apply now
Save jobView Flowhub's full profileSee more Flowhub jobs