IoT Marketing Specialist
Essential Functions:
- Focus on Arrow.com, Newsletter coordination, Events Calendar, Launch Calendar
- Work with Arrow Digital team to execute on marketing campaigns (email, social)
- Marketing Research and event coordination
- Customer Meeting facilitation with BDM at Arrow Corporate
Principal Accountabilities
- Responsible for the execution of marketing projects, including online and offline marketing tactics. Contributes to process improvements and problem solving with existing solutions.
- Work closely with internal service groups and suppliers to marketing projects. Create programs using marketing mediums including: advertising, promotions, web, email and e-marketing and reporting. Drives projects to ensure objectives and campaign strategies are being implemented.
- Coordinate with other teams to deliver projects, as necessary.
- Develop and recommend cost-effective solutions and work with vendors to create pricing and timelines. Create project estimates and schedules with manager approval. Make sure all deadlines and budget are met.
- Oversees quality control of all projects through editing, proofing and the review process.
- Creates and coordinates the lead generation, reporting and database process and report results back to manager and suppliers with manager approval, on all projects.
Job Complexity:
- Requires in-depth knowledge and experience
- Solves complex problems; takes a new perspective using existing solutions
- Works independently; receives minimal guidance
- Acts as a resource for colleagues with less experience
- Represents the level at which career may stabilize for many years or even until retirement
- Contributes to process improvements
- Typically resolves problems using existing solutions
- Provides informal guidance to junior staff
- Works with minimal guidance
Experience / Education:
Typically requires 5–7 years of related experience with a 4 year degree; or 3 years and an advanced degree; or equivalent work experience.