Influencer Marketing Associate
Position Overview:
Brilliant Earth is seeking an innovative and passionate Influencer Marketing Associate to join our Marketing Team. This team member will help accelerate new customer awareness and acquisition via Influencer Marketing. This is a unique opportunity to help drive performance throughout Brilliant Earth’s influencer program and beyond, in partnership with our collaborative, impactful brand team.
This is a six-month temporary-to-hire position. Onsite attendance, approximately 1x per week, is required.
What you’ll do:
- Oversee day-to-day duties for influencer program, including but not limited to managing influencer communications, organizing campaign and posting timelines, establishing benchmarks and KPIs for campaigns, and performance reporting
- Support recruitment, activation, and management of Brilliant Earth influencer partners
- Build strategies to scale influencer relationships and impact
- Help manage the Influencer campaign calendar (aligned with company campaign calendar), ambassador program, partners and tools for recruitment, contracting, monitoring, and management
- Process and execute all gifted product fulfillment including overseeing influencer product selection, cross-functional partnership and product delivery tracking
- Research and identify potential influencer partners and trending opportunities using all relevant social platforms (Instagram, TikTok, YouTube, etc.) and listening tools (ie. Aspiro.io, Dash Hudson, Brandwatch)
- Assist with the building of influencer briefs and product line sheets
- Nurture meaningful relationships with influencers to drive results, brand loyalty, and community growth on our owned social media channels
- Facilitate timely completion of weekly reporting, campaign hind sights, status calls, and note taking
- Collaborate with the social team to continuously assess and optimize influencer marketing efforts to ensure consistent improvement in performance of the channel
- Develop a robust database of influencer talent for continual outreach for micro/mid-tier posting partners
- Support content creation for Brilliant Earth’s owned social channels
You’re a great fit if you have:
- 2-4 years of influencer or general marketing experience
- Passion for social media, with an intuitive sense for relevant trends and the influencer space
- Exceptional written and verbal communication skills
- Ability to build relationships and work cross-collaboratively with internal and external partners
- Working knowledge of analytics, social listening, relevant social metrics, hashtag strategies and overall social media marketing platforms
- Excellent attention to detail with the ability to remain highly organized in a fast-paced environment
- Experience and understanding in content creation with an emphasis on TikTok
- Action-oriented self-starter mindset and demonstrated ability to thrive in a fast-paced, high-growth environment
- Interest in socially and environmentally responsible organizations and products
- Bachelor’s degree, preferred
What We Offer
At Brilliant Earth, we’re passionate about the employee experience. That’s why we offer an excellent training program and endless opportunities for career growth! In addition, we offer competitive salaries and a robust benefits package, including:
- Insurance. Medical, dental, and vision insurance kick in on the first day of your 2nd month!
- 401k match. We know that saving for the future is important. That's why we offer a generous 401k match.
- Open PTO Policy. We know it’s important to recharge and relax.
- Disability and Life insurance. 100% employer-paid.
- Pre-Tax Commuter Benefits.
- Continued Education. Company-sponsored learning in leadership, professional skills, diversity & inclusion, and access to tuition reimbursement for role-specific trainings.
- Employee Discounts. As an employee at Brilliant Earth, you’ll receive a generous discount on our jewelry.
- Wellness Benefits. We offer access to exclusive discounts on gym memberships and more, as well as an Employee Assistance Program for 24/7 access to counseling.
- Giving Back and Volunteer Opportunities. In addition to our giving back programs, our teams support local initiatives and spend time together by volunteering.
The targeted budget for this position is $22-$26/hr. This compensation budget range may be adjusted at any time at the discretion of the company.
About Brilliant Earth
Everyone at Brilliant Earth has a voice – we want to hear yours! If you are interested in growing with Brilliant Earth, send us a resume and cover letter letting us know why you are interested in joining our mission and our team. Please include a sentence about your favorite shape of diamond.