Head of Paid Search Strategy
Some people go to work.
At RingCentral, you’ll change the way the world works.
RingCentral is the global leader in cloud-based communications and collaboration software. We are fundamentally changing the nature of human interaction—giving people the freedom to connect powerfully and personally from anywhere, at any time, on any device. We’re a $1.5 billion company that’s growing at 30+% annually and we’re expanding our Marketing Team to make sure we stay ahead of the competition.
Who you are:
- You are a modern SEM thought leader and data-driven storyteller with executive presence.
- As a Paid Search Strategy Lead you will have ownership over a multi-million dollar search budget, with the objective of driving pipeline and product sign ups and delivering on revenue targets.
- You will meet your goals by leveraging cutting edge campaign automation, bidding solutions, and advanced analytics. You will work closely with media partner teams (Google & Microsoft) to foster best in class campaigns.
- You have a passion for the ever-changing B2B space and understand how to drive toward more than just a form fill - but rather a prospect with a high likelihood of driving RingCentral revenue for years to come.
What you will do:
- Lead our SEM strategy and budget, from data/automated bidding to campaign structure and reporting / ROI
- Develop and manage SEM campaigns that align user queries to well crafted, brand-aligned ad copy, and landing pages
- Execute our key brand, competitive and non-brand search strategies - aligning with the business units on keywords, experience and messaging
- Work with marketing operations and analytics to continually improve measurement of the effectiveness of our campaigns
- Work with data analytics and data science partners to improve experience in search engines and on landing pages, through smart utilization of machine learning
What you will need:
- 8+ years experience in SEM and digital marketing
- Modern search experience - leaning into automation and data to drive decision making
- Hybrid of B2B and consumer experience preferred
- Data driven and analytical at your core - comfortable with manipulating data at scale and creating your own analysis and insights
- Demonstrated experience delivering against marketing targets
- Ad tech product knowledge (Google Analytics, Adobe, SA360, etc)
- Experience collaborating with larger marketing teams, business operations, international teams, product teams, sales teams, etc.
- Ability to effectively communicate with VP+ and develop exec level presentations
- MBA preferred
What we offer: RingCentral offers all the work/life benefits you could ever want, (and none of the micromanagement.)
- Comprehensive medical, dental, vision, disability, life insurance
- Health Savings Account (HSA), Flexible Spending Account (FSAs) and Commuter Benefits
- 401K match and ESPP
- Flexible PTO
- Wellness programs including 1:1 wellness coaching through TaskHuman and meditation guidance through Headspace
- Paid parental leave and new parent gift boxes
- Pet insurance
- Employee Assistance Program (EAP) with counseling sessions available 24/7
- Rocket Lawyer services that provide legal advice, document creation and estate planning
- Employee bonus referral program
RingCentral’s Marketing team uses data, strategy and creativity to share our story with the world—and this is a once-in-a-career chance to help plan, coordinate, implement, and oversee it. As part of the global leader in the Unified Communications space, you’ll be supported with the resources to produce work that not only moves the needle, but moves markets. RingCentral’s work culture is the backbone of our success. And don’t just take our word for it: we are recognized as a Best Place to Work by Glassdoor, the Top Work Culture by Comparably and hold local BPTW awards in every major location. Bottom line: We are committed to hiring and retaining great people because we know you power our success. RingCentral offers on-site, remote and hybrid work options optimized for the ways we work and live now.About RingCentralRingCentral, Inc. (NYSE: RNG) is a leading provider of business cloud communications and contact center solutions based on its powerful Message Video Phone™ (MVP™) global platform. More flexible and cost effective than legacy on-premises PBX and video conferencing systems that it replaces, RingCentral® empowers modern mobile and distributed workforces to communicate, collaborate, and connect via any mode, any device, and any location. RingCentral is headquartered in Belmont, California, and has offices around the world.RingCentral is an equal opportunity employer that truly values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.