Head of Digital Marketing & Social Media

| Hybrid
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Pax8.com is our most important digital asset and is often the first impression our customers and potential employees have of the company. Our website is responsible for helping us sell products/services, educating our partners, and sharing our vision. The Digital Marketing & Social Media Manager is responsible for the overall strategic direction of pax8.com and the ongoing management of our web/social properties. He/she delivers a seamless user experience that inspires visitors to engage with Pax8 and take action. 

Essential Responsibilities (includes, but is not limited to):

  • Manages ongoing updates to our website and landing pages, including copy, resources, and SEO, to ensure our content is fresh, engaging, and relevant; manages and works in our interactive tools (e.g. Ceros; Splash, etc.) to deliver fresh content and create engaging experiences for our users across channels
  • Oversees management of social media strategy and channels to drive partner engagement and growth
  • Leverages data-driven insights to inform experience and recommendations; analyzes data to monitor site performance and address areas for improvement
  • Develops and orchestrates the implementation of short and long-term integrated strategies across web, social, email, and other digital properties to increase brand awareness, drive online traffic, and lead generation
  • Works to develop and execute a strategic roadmap to position pax8.com as our primary marketing vehicle for brand awareness and demand generation
  • Manages digital content editorial calendar - delivering compelling social, web content, blogs, and other digital media
  • Works in conjunction with internal Marketing Ops and paid media teams to ensure demand programs are flowing and tracking properly
  • Maintains a deep understanding of website experiences and identifies unique opportunities to leverage content, creative, and technology that may drive or influence execution

Ideal Skills, Experience, and Competencies:

  • Three (3) to five (5) years of experience in a similar role
  • Previous experience managing integrated marketing programs with the ability to drive projects through to completion
  • Strong understanding of digital communication and content activation strategies
  • Proven ability to deliver meaningful content via digital and social channels to generate leads and drive revenue growth
  • Proven track record in web production, web optimization, web analytics, and SEO
  • Advanced knowledge of Wordpress, Google Analytics, and CRM systems (Marketo and SalesForce preferred)
  • Experience with paid social media platforms including Facebook, LinkedIn, and Twitter
  • Strong understanding and experience in defining website information architecture, layout, and navigation in support of user-centric design strategies
  • Understanding of new and emerging digital trends
  • Excellent analytical and reporting abilities
  • Excellent written and oral communication skills
  • Experience managing external agencies and vendors, as well as partnering cross-functionally with internal teams
  • Knowledge of Ceros, Splash, and Drift is preferred
  • Ability to work collaboratively with our content, demand generation, and communication teams to ensure we are providing our visitors with the right content and a frictionless web journey across channels
  • Has an entrepreneurial attitude and thrives in a rapidly changing start-up environment
  • Ability to take on multiple responsibilities and be adept at organizing and leading around ambitious goals

Required Education & Certifications:

  • B.S./B.A. degree in Business, Marketing, or related field; or equivalent work experience

Pax8 is the leading value-added cloud-based SaaS distributor, simplifying the cloud journey for our partners by integrating technology, business intelligence and proactive service to deliver an unparalleled experience. Serving over 6,000 partners through the indirect sales channel, our mission is to be the world’s favorite place to buy cloud products. We are a fast-growing, dynamic and high-energy startup organization, allowing you to make a meaningful impact on the business. Culture is important to us, and at Pax8, it’s business, and it IS personal. We are passionate, creative and humorously offbeat. We work hard, keep it fun, and expect the best. We Elev8 each other. We Advoc8 for our partners. We Innov8 continuously. We Celebr8 life. 

Pax8 not only wins numerous awards in our field but we have time and again been voted among the best places to work in Denver. We are committed to our goal of being the #1 employer of choice!

Pax8 is an EEOC Employer.

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Location

The Landmark features an array of restaurants, entertainment & retail. Life in this district comes with access to some of the finest retailers in Denver. At the center of everything, The Landmark is a comfortable & connected community.

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