Field Marketing Manager
Pie's mission is to empower small businesses to thrive by making commercial insurance affordable and as easy as pie. We leverage technology to transform how small businesses buy and experience commercial insurance.
Like our small business customers, we are a diverse team of builders, dreamers, and entrepreneurs who are driven by core values and operating principles that guide every decision we make.
As the Field Marketing Manager, you will lead the planning and execution of Pie's tradeshow and events strategy, ensuring attendance, partner and internal engagement, and exceptional on-ground prospect experience. You will be responsible for developing and implementing a strategic plan that stands out and engages partners. You will collaborate within marketing and across Pie, particularly with our business development team, to drive regional and national sales and business development goals.
How You’ll Do It
- Design and execute field marketing and events strategy that aligns with Pie's business objectives.
- Create activations that stand out and engage partners, leading to partner acquisition and productivity
- Collaborate with cross-functional teams to adapt digital and content marketing programs to the needs of the sales and BD teams both regionally and nationally.
- Support alliance marketing activities with associations from campaign concepting through execution.
- Lead decision-making and discretion regarding event and campaign selection and planning in support of partner growth goals.
- Develop regional event campaign strategy, decision-making, and either in-person onsite management or clear coordination with Business Development and Sales on successful event execution.
- Ensure all events and marketing campaigns are delivered on time and within budget, while measuring and reporting on their effectiveness.
The Right Stuff
- 6+ years of event and field marketing experience, with at least 3+ years of hands-on B2B marketing experience in demand generation or acquisition marketing.
- Bachelor's degree in Marketing or related field preferred or equivalent years of experience.
- Expertise in event and field marketing and demonstrated understanding of how to use three or more marketing channels, including email, branding, content, video, etc. to amplify field efforts
- Experience with CRM data (Salesforce preferred), pulling reports, and tracking the sales funnel. Working knowledge of marketing automation platforms like Marketo preferred.
- Demonstrated ability to get up to speed fast, solve problems, influence decision makers, and prioritize high-impact activities.
- Data-driven approach and strong analytical skills with a testing mindset.
- Curiosity and creativity to develop new approaches while ensuring our brand voice and positioning remain consistent.
- Ownership mindset with a willingness to roll up your sleeves and a strong belief that the buck stops with you.
- Collaborative and flexible, thriving on quick execution and robust project management.
- Strong communicator able to clearly convey key findings to diverse stakeholders.
- Outstanding writer and editor with exceptional attention to detail.
- Excitement for Pie's mission to modernize the insurance experience for small businesses and the agents who serve them.
Base Compensation Range for position: $110,000 - $150,000
- Competitive cash compensation
- A piece of the pie (in the form of equity)
- Comprehensive health plans
- Generous PTO
- Future focused 401k match
- Generous parental and caregiver leave
- Our core values are more than just a poster on the wall; they’re tangibly reflected in our work
Our goal is to make all aspects of working with us as easy as pie. That includes our offer process. When we’ve identified a talented individual who we’d like to be a Pie-oneer , we work hard to present an equitable and fair offer. We look at the candidate’s knowledge, skills, and experience, along with their compensation expectations and align that with our company equity processes to determine our offer ranges.
Each year Pie reviews company performance and may grant discretionary bonuses to eligible team members.
Location Information
Unless otherwise specified, this role has the option to be hybrid or remote. Hybrid work locations provide team members with the flexibility of working partially from our Denver or DC office and from home. Remote team members must live and work in the United States* (*territories excluded), and have access to reliable, high-speed internet.
Additional Information
Pie Insurance is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship, or other protected characteristic.
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