Employer Branding Manager (Remote) at Freshworks

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Freshworks is looking for a Manager, Employer Branding. This is a highly collaborative role requiring positive relationships across HR, Talent Acquisition, DEI, Marketing, and Employee Communications to build strategy, messaging, and content that supports talent acquisition and employer brand goals. This position will lead the effort in implementing our external-facing employer brand, ensuring that the narrative of hiring at Freshworks cultivates a high performing and diverse work environment. Combine your right and left brain capabilities in this key strategic position to make Freshworks the employer of choice for top talent globally!
Employer Branding
  • Own the integrated Employer Brand Marketing roadmap (Marketing, TA, DEIB, Comms, and organizational leadership priorities) and ensure consistent alignment with overall corporate brand
  • Partner with global recruiting and TA leads across all businesses to strike a well-balanced global/location strategy that translates talent needs into employer branding initiatives
  • Lead the design, implementation, and measurement of Freshworks' global employer branding strategy, including brand quality and consistency measures, hiring and on-boarding best practices, and campaigns that drive awareness of Freshworks as an employer of choice
  • Uncover and create personal and inspirational employee stories across regions
  • Plan, establish and oversee Freshworks' social media presence and channels (LinkedIn, Instagram, Twitter) related to recruitment and employer branding
  • Expand Freshworks' online presence on different employment sites (Freshworks' Career Site, Blind, Glassdoor, Indeed, etc.) including ways to increase reviews and draw prospective employees to our company website

Recruitment Marketing
  • Understand the talent profiles for the organization and develop a robust recruitment marketing strategy that brings to life Freshworks' EVP in innovative and engaging ways
  • Develop and maintain a captivating candidate journey through digital (web, media, social, etc.) and in-person (events) engagement vehicles to deliver fully integrated campaigns
  • Manage the candidate experience by continuously evaluating, enhancing, and maximizing the candidate journey from lead to hire

Research & Insights
  • Manage audience research, rankings, competitive intelligence, and insights for our global employer brand to inform broader campaign decisions
  • Monitor and measure the effectiveness of recruitment/talent marketing campaigns on an ongoing basis to ensure maximum ROI and provide feedback of these results to stakeholders

Skills & Experience
  • Expertise in developing global branding strategies
  • Strong campaign orchestration, message optimization, persona and buying cycle experience
  • Expertise in social media management, campaigns, and engagement of audience
  • Outstanding communication, project management, and partnership skills
  • Experience working in cross-functional, matrixed teams, balancing a large portfolio of projects
  • Analytical skills that align with how to think about campaigns and their outcomes
  • Solid writing, presentation, and communication skills
  • Experience working with with global teams outside the U.S. and strong stakeholder management skills
  • Ideally 8+ years of experience in marketing, communications or related/equivalent field required
  • Self-motivated, independent thinker who proactively resolves issues
  • Naturally a driver and a builder; able to work in a fast-paced environment
  • Experience working with ATS and talent marketing systems
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Technology we use

  • Product
  • Sales & Marketing
    • ConfluenceManagement
    • JIRAManagement
    • FreshdeskManagement
    • FreshserviceManagement
    • Freshsales CRMManagement
    • FreshmarketerManagement
    • FreshchatManagement
    • FreshcallerManagement
    • FreshsuccessManagement
    • FreshteamManagement
    • FreshconnectManagement
    • FreshreleaseManagement
    • FreshpingManagement
    • FreshstatusManagement
    • Freshsales CRMCRM
    • FreshmarketerEmail
    • FreshmarketerLead Gen


Our office has stunning views of the mountains and is one street away from the fun restaurants and coffee shops of Denver's iconic Larimer St.

An Insider's view of Freshworks

What’s the vibe like in the office?

One of the things I've loved most since starting at Freshworks is how much the team values company culture. Everyone in the office is working hard, celebrating successes, and all the while having a great time. Collaboration is also a big aspect of the sales team - everyone is quick to jump in to help!


Account Executive

What's the biggest problem your team is solving?

It is great being part of a team that is helping companies hit the refresh switch on business software. Freshworks is letting businesses know that their software doesn’t have to be clunky or expensive. Being able to help companies overcome these challenges is truly rewarding!


Account Executive

What makes someone successful on your team?

You have to be a team player. We are all in each other's corners and the collaborative and interactive workspace is one that I have come to value greatly. You will be presented with ongoing opportunities to grow, learn, and step into leadership roles. The willingness to volunteer for these roles and step into new challenges is a valuable attribute.


Solution Engineer

What are Freshworks Perks + Benefits

Freshworks Benefits Overview

Freshworks provides a comprehensive benefits plan, including health insurance, vision, dental, retirement, and unlimited time off (among a lot of other cool things too!)

Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Freshworks Women 360 is an employee group aimed at community service, professional development, and career growth.
Open door policy
Group brainstorming sessions
Open office floor plan
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Classpass and a fitness/reading stipend
Onsite Gym
Team workouts
Retirement & Stock Options Benefits
The 401(k) retirement plan offers a broad selection of stocks, bonds and international index funds to choose from.
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Freshworks has a lucrative sales commission program as well as a performance bonus for other functions, which are dependent on individual and company performance.
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Freshworks offers pre-tax commuter benefits for all employees.
Company Outings
Free Daily Meals
Stocked Kitchen
Some Meals Provided
Happy Hours
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Diversity Program
Lunch and learns
Promote from within
Mentorship program

Additional Perks + Benefits

Since working from home in mid March, we have added additional benefits to ensure our employees are fully supported, mentally and physically!
- One time WFH accessories stipend
- Monthly internet allowance
- Classpass membership offering
- 6-month long free DashPass subscription
- Reading & fitness stipend

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