E-Mail and Social Media Marketing Specialist at Wowza (Greater Denver Area, CO)

| Greater Denver Area
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Wowza is seeking a results-oriented email and social media marketing specialist. Reporting to the Senior Content Manager, you will be required to oversee all aspects of Wowza's email marketing and social media efforts - including developing and implementing cross-platform campaigns, amplifying Wowza's content and brand, segmentation, content creation, project management, and identifying opportunities to boost engagement. You will also be required to collaborate with coworkers across departments to gain internal buy-in and ensure high-quality email sends and social posts.
Responsibilities:
  • Work in Wowza's marketing automation software, HubSpot, to optimize all workflows, campaigns, and the design of email communications
  • Manage and oversee social media content across Facebook, LinkedIn, Twitter, and Instagram
  • Create, own, and drive both strategy and tactical execution of company's email marketing programs with the focus of moving prospects through the funnel, upselling current customers, or providing general information
  • Create and continually optimize compelling HTML emails, landing pages, and forms with persuasive copy and imagery (collaborating with graphic designers) that is free from mistakes
  • Manage audiences to optimize engagement through segmentation, personalization, frequency, other email best practices
  • Track metrics across email and social properties and use insight to improve engagement, awareness, and conversions
  • Bring an analytical approach to marketing automation. Set targets for campaigns, conduct A/B tests, and report on and communicate results to stakeholders
  • Conducting market research to better comprehend prevailing consumer behaviors
  • Review and optimize former campaigns to ascertain areas of strength and weakness, while using insights to inform subsequent outputs.
  • Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clientele.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • ElixirLanguages
    • jQueryLibraries
    • ReactLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • ExpressionEngineCMS
    • AnswerHubCMS
    • HubSpotCRM
    • SalesforceCRM
    • SurveyMonkey Email

Location

Our new office will be opening in BelMar in 2022 with tons of great amenities in the office as well as right outside the door in the Belmar complex!

An Insider's view of Wowza

What are some social events your company does?

Wowza does some awesome events; we go to Rockies games and participate in an event where we brew our own beer and then we compete with other start ups. We also have team happy hours, we celebrate each other's anniversaries at the company and birthdays. We do that once monthly and bring snacks, cakes and all sorts of great stuff and internally.

Christian Sharkey

Corporate Recruiter

How do you collaborate with other teams in the company?

As Community Manager, it’s critical I communicate daily with several other teams to provide feedback from our customers. Several times a day, I will slack or have zoom video chats to share information and ideas with members from other Wowza teams like engineering, billing or sales to get answers I need for our Wowza customers around the globe.

Rose Power

Senior Community Manager

How does the company support your career growth?

Wowza empowers us, as employees, and as individuals, to use our skills and abilities to achieve Career Goals. They encourage, listen, observe, and understand us and our potential, as well as coach and assist in our development. I have personally experienced an amazing team of leaders and co-workers who have helped me grow.

Holly Swink

Customer Success Manager

What unique initiatives do you have that encourage innovation?

We have an ability or environment where we generate a lot of ideas and very few of those ideas actually work. I believe you have to fail enough times to understand how to succeed.

Matt Rossi

Sr. Director Business Operations

What are some things you learned at the company?

I learn something new every day at Wowza. The creativity of our clients enables us to develop end-to-end solutions in innovative ways. We harness their vision by delivering superior service and unmatched technology. Empowering my customers’ commercial opportunities is the most rewarding aspect of my role.

Kristen Calton

Enterprise Account Executive

What are Wowza Perks + Benefits

Wowza Benefits Overview

Wowza’s team works to connect the larger community with our passion for tech. From live-streaming graduation ceremonies for local high schools to participating in events like SheTech, employees are able to cultivate the same creative energy that first brought the company to life. Wowza also offers great benefits and perks!

• Medical, Dental, and Vision insurance available 1st day of employment
• Generous Paid Time Off
• 401(k) with strong company match
• Dependent Care Flexible Spending Account
• Employer Paid Basic Life Insurance and AD&D
• Voluntary Life Insurance (Employee/Spouse/Child)
• Parental Leave
• Short-Term and Long-Term Disability
• Training & Development
• Employee Assistance Program (EAP)

We also do great team BBQs and trivia events to keep our employees connected. Wowza is committed to creating a diverse and inclusive environment for all people to thrive in. Wowza has an awesome culture with some really fun people solving challenging problems for our customers!

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Employees get free lunch on Friday and tons of snack and drinks.
Happy Hours
Parking
Free parking!
Pet Friendly
Wowza's pet policy is dog friendly daily.
Relocation Assistance
Fitness Subsidies
Take advantage of the discounted gym rate at Genesee Mountain Fitness
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Paid industry certifications

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