Director, Product Marketing

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As the Product Marketing Director for GHX, you will be the strategic marketing leader who catapults GHX to become the market leader for solutions that improve clinical outcomes and patient safety. You will actively define, shape, and win a new developing market space. In this role you will be responsible for deeply understanding market trends, buying behaviors, and GHX's solutions in order to communicate our vision, value proposition, and differentiation. You will define go-to-market strategies, messaging, positioning, and tactics. Additionally, you will be skilled in developing new markets through education, publication strategies and KOL development. This is a highly cross-functional role requiring collaboration with marketing and sales, client success, product management, and services. You will drive the implementation of programs in support of growth objectives and provide expertise to shape the positioning of products and services and the roadmap. You must also be comfortable collaborating beyond GHX -- with prospects, customers, partners, and analysts. To be successful in this role, you must possess strong marketing and communications skills as well as a technical understanding of healthcare system supply chain processes, enterprise software, IT environments, and a rapidly evolving healthcare landscape. You'll need to be an evangelist and storyteller, demonstrating the value that GHX provides to healthcare organizations. Moving and thinking rapidly with an attention to detail and a sharp eye for quality is crucial. This position could be Chicago based or Remote and will report to a GHX Business Unit leader. This position will have direct report(s).RESPONSIBILITIES
  • Customer Insights: Proactively, engages internal (GHX), industry experts (KOL's) and our supplier and provider customers through multiple channels to facilitate thought leadership around our emerging market.
  • Industry Expertise: Become a subject matter expert in Clinically Integrated Supply Chain, disseminating thought leadership to the market and throughout the organization. Craft compelling vision, messaging, and positioning frameworks that (1) shape the market, (2) address your buyer's needs, and (3) positions the unique value of our solutions. Act as an evangelist to market influencers, industry analysts, prospects, and customers at tradeshows, industry events, and conferences.
  • Market development: Leads the development of all market development initiatives designed to increase and sustain new emerging products across our Supplier and Provider base
  • Industry Publications: Publishes and disseminates articles and publications in noteworthy destinations to establish domain credibility
  • Online Education: Builds a best-in-class online community to enhance supplier and provider engagement with GHX through webinars, content and events.
  • Market Research: Conduct research to understand industry trends and identify opportunities. Document the buying cycle and develop buyer personas for your product portfolio. Develop deep knowledge about your product portfolio and the competitive landscape. Determine the most effective methods for disseminating this knowledge and applying it to optimize the sales process.
  • Go-to-market Strategy: Define a data-driven well aligned go-to-market strategy to drive demand, customer adoption, and success. Coordinate with product and sales leadership to develop success metrics for product launches, pipeline creation, and close ratios. Continuously improve results and closely monitor key success metrics including customer acquisition effectiveness, win rates, customer renewals, and rate of certification of sales on content for your portfolio.
  • Bring our vision to life. Translate messaging into creative and solution-oriented presentations, demonstrations, sales collateral, website content, videos, webinars, white papers, blogs, customer/prospect communication, and press releases.
  • Support growth objectives by developing sales plays and enablement tools that support new sales, upsell, and cross-sell. Partner with sales training to develop content and curricula for enabling sales during onboarding, national sales meetings, and at all points where it is necessary to enable sales for your portfolio. Use your creative skills to craft compelling content to drive awareness and lead flow to create pipeline and revenue. Partner with demand gen team to develop effective lead generation and qualification programs.
KNOWLEDGE AND SKILLS
  • Excellent at working across teams, mobilizing individuals with different expertise and perspectives to achieve a shared goal.
  • Can interpret usage data or market research to develop strategy and make decisions
  • Compelling and creative storyteller; ability to influence and communicate with credibility and confidence.
  • Ability to learn quickly, assimilate and translate technical and clinical concepts into strategic value propositions.
  • Obsessed with our customer base and motivated by their success.
  • Ownership mentality & relentlessly action-oriented
REQUIRED EXPERIENCE
  • 8+ years of product marketing or related experience in B2B SaaS space.
  • Bachelor's Degree in Marketing or related field; MBA preferred.
  • Experience marketing to decision makers within healthcare supply chain.
  • Demonstrated success driving messaging, positioning, and sales enablement.
  • Experience working cross-functionality with diverse teams: Sales, Client Success, PR, Creative Services, Corporate Marketing, Product Management and Engineering, Services.
  • Experience with emerging products/services in nascent markets
PREFERRED EXPERIENCE
  • Direct sales experience.
  • Familiar with agile, iterative approaches to marketing and/or Silicon Valley Product Group concepts.
Estimated Salary range for this position: $132,300 - $161,700The base salary range represents the anticipated low and high end of the GHX's salary range for this position. Actual salaries will vary and will be based on various factors, such as candidate's qualifications, skills, competencies, and proficiency for the role. The base salary is one component of GHX's total compensation package for employees. Other rewards and benefits include: health, vision, and dental insurance, accident and life insurance, 401k matching, paid-time off, and education reimbursement, to name a few. To view more details of our benefits, visit us here: https://www.ghx.com/about/careers/GHX: It's the way you do business in healthcareGlobal Healthcare Exchange (GHX) enables better patient care and billions in savings for the healthcare community by maximizing automation, efficiency and accuracy of business processes.GHX is a healthcare business and data automation company, empowering healthcare organizations to enable better patient care and maximize industry savings using our world class cloud-based supply chain technology exchange platform, solutions, analytics and services. We bring together healthcare providers and manufacturers and distributors in North America and Europe - who rely on smart, secure healthcare-focused technology and comprehensive data to automate their business processes and make more informed decisions.It is our passion and vision for a more operationally efficient healthcare supply chain, helping organizations reduce - not shift - the cost of doing business, paving the way to delivering patient care more effectively. Together we take more than a billion dollars out of the cost of delivering healthcare every year. GHX is privately owned, operates in the United States, Canada and Europe, and employs more than 800 people worldwide. Our corporate headquarters is in Louisville, Colorado, just outside of Denver, with additional offices in Europe, Chicago, Illinois, and Omaha, Nebraska.DisclaimerGlobal Healthcare Exchange, LLC and its North American subsidiaries (collectively, "GHX") provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, national origin, sex, sexual orientation, gender identity, religion, age, genetic information, disability, veteran status or any other status protected by applicable law. All qualified applicants will receive consideration for employment without regard to any status protected by applicable law. This EEO policy applies to all terms, conditions, and privileges of employment, including hiring, training and development, promotion, transfer, compensation, benefits, educational assistance, termination, layoffs, social and recreational programs, and retirement. GHX believes that employees should be provided with a working environment which enables each employee to be productive and to work to the best of his or her ability. We do not condone or tolerate an atmosphere of intimidation or harassment based on race, color, national origin, sex, sexual orientation, gender identity, religion, age, genetic information, disability, veteran status or any other status protected by applicable law. GHX expects and requires the cooperation of all employees in maintaining a discrimination and harassment-free atmosphere. Improper interference with the ability of GHX's employees to perform their expected job duties is absolutely not tolerated.
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Technology we use

  • Engineering
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Location

GHX is based in Louisville, CO and our office boasts a fitness center overlooking breathtaking Davidson Mesa open space and the Front Range Mountains!

An Insider's view of GHX

How do you collaborate with other teams in the company?

What works for me is bringing organic chai in from time to time for what's now known as "Tea Thursdays." I start brewing Masala chai early in the morning and prepare mugs, almond milk, and sweetener. Collaboration is my cup of tea!

Octavian

Technical Process Analyst II

How does the company support your career growth?

At GHX, your career is what you make it. My team frequently conducts skip-level meetings where we have open dialogue around career aspirations, projects we want to execute on, and any roadblocks we’re hitting. I’ve always felt empowered to grow here at GHX.

Brittany

Manager, Financial Planning & Analysis

What are GHX Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Diversity
Documented equal pay policy
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Game Room
Some Meals Provided
Happy Hours
Parking
Recreational Clubs
Home Office Stipend for Remote Employees
$125 per month
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Paid industry certifications
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