Director of Product Marketing

| Denver

Job Description

The Director of Product Marketing is responsible for developing and telling a story about an organization's capabilities with regard to a particular vertical or sub-vertical segment. He or she creates the industry marketing strategy and plan on behalf of an organization, coordinates a variety of marketing execution resources to carry out the plan and ensures that sales resources understand the industry.

Roles/Responsibilities

·         Develop and leverage an in-depth understanding of customer needs within the segment

·         Define the market opportunity for an industry and categorize what form of solution should be promoted (product/service, marketecture, bundle or integrated)

·         Monitor industry trends (e.g. industry regulations, technology trends, macroeconomic conditions, business processes, challenges) and terminology, and act as an industry subject matter expert

·         Write or curate content in the industry vernacular (e.g. playbooks, case studies, blog posts, sales training materials)

·         Understand the demand type within an industry (new concept, new paradigm, established market)

·         Map out the customer buying process; isolate nuances and specific buying patterns

·         Contribute to or build industry-specific buyer personas, or refine existing buyer personas based on industry knowledge

·         Identify target accounts within the industry

·         Build relevant content for industry inbound and outbound marketing activities

·         Collaborate with a formal sales enablement function, industry solution specialists and/or sales operations on a well-defined sales enablement plan

·         Perform competitive analysis to identify opportunities for growth and impending risks

Skills & Requirements

Requirements:

 

7+ years of experience

3 years of product marketing experience

Software experience

Insurance industry experience a plus

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Location

Great location in the heart of downtown Denver just a block away from the RTD lightrail.
999 18th Street, Denver, CO 80202

Perks of working here

401(K) Matching
401(K)
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Dental
Generous PTO
Happy Hours
Health Benefits
Recreational Clubs
Tuition Reimbursement
Vision
Volunteering Opportunities
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