About us

TeamSnap is a sports and communication platform dedicated to empowering play in youth sports. We empower our people to bring big ideas and tiny egos which lands us on Outside Magazine’s list of “Best Places to Work” on the regular.

TeamSnap is seeking a process-oriented and systems-minded Director of Marketing Automation who will set the foundation to help us scale our B2B and B2C marketing channels.

This role will directly report to Shaina Jordan, VP of Data & Analytics, Marketing, and Members and collaborate with a variety of cross-functional stakeholders including design, product, analytics, and finance.

What you’ll be doing:

• Driving the selection, implementation, and maintenance of TeamSnap’s martech stack
• Setting up, executing and measuring personalized marketing campaigns. Your focus will include nurture, activation, upsell, and retention
• Serving as a player / coach of a small team. You and your team will schedule, project manage and execute all email, push and in-app campaigns, including one-time, recurring, and triggered that are sent from TeamSnap.
• Ensure all communications are aligned with the internal review process and brand standards before deployment

What’ll set you up for success:

• 10+ years of marketing automation experience in a SAAS or tech-enabled services business
• 4+ years experience leading a marketing automation or marketing technology team
• Hands on experience setting up campaigns and using marketing automation platforms in a scaling business to reach both B2C and B2B audiences
• Familiar with multiple marketing automation platforms and integrations like Drift, Marketo, Eloqua, Pardot, Braze, Iterable, etc.
• Experience with marketing automation adjacent tools like Google tag manager, segment, etc.
• Experience launching and measuring personalized multi-channel nurture, activation and re-engagement campaigns Experience working cross-functionally to ensure data and process integrity, as well as ensuring that integrations between the martech stack and multiple data sources like Salesforce and production data systems are functioning as expected
• Never being content with the status quo. A mindset to continuously iterate on and improve the company's email, push, and in-app marketing strategy, test plans, and overall program development while creating new flows, and nurture campaigns for prospects and customers.
• Deep understanding of A/B testing and all of the TLA performance marketing metrics including LTV / CAC and ROI

Bonus points:

• Experience executing and reporting on programs to support monetization initiatives
• Experience with SQL or using reporting tools like Google Analytics, Looker, Tableau, or Mode Analytics
• Understanding of a scripting language like Python or Ruby
• Be a parent, coach or participant in a recreational sport
• Ability to talk to animals, Doctor Doolittle-style




Got cold feet? If you’re thinking you don’t meet 100% of the above qualifications, you should still seriously consider applying. We’re all humans with special talents that go beyond what’s listed here.

Location

We are headquartered in Boulder, Colorado, but this job is remote (unless you happen to live near Boulder, in which case you’re welcome to come to the office). TeamSnap is a mostly-distributed company, so you must be very comfortable working with people who aren’t in the same physical location as you or each other. While we love all parts of the world, we can only hire permanent US residents at this time.

Benefits and Perks

TeamSnap provides a culture of trust, boundless opportunities to grow, and the chance to make a lasting impact. Benefits include: 

- We're not just remote, we're known for being remote-first. We've been working remotely since before COVID made it cool

- Unlimited PTO and paid parental leave for ALL parents (not just primary or secondary)

- 100% premium coverage of medical/dental/vision for you and your family

- $1,500 annual learning and development stipend 

- Travel to fun locations for all-company meetings and team events

- 401K and more! [link to our total rewards deck]

Inclusion and Diversity

Bring your real self. Celebrate what makes you unique. Part of our commitment to inclusion and diversity includes deepening our relationships with our employee resource groups (women, people of color, and LGBTQIA+). Our ERGs partner regularly with the executive team and people experience team to hold TeamSnap accountable in building an environment where everyone feels valued. We are an Equal Employment Opportunity Employer.