WHO WE ARE...

Maxwell was founded in 2015 by homebuyers who were shocked by the complexity and inefficiencies of the mortgage process for borrowers and lending teams alike. We’ve created a platform that has not only streamlined the process and made it more efficient - closing loans 45%+ faster - but has made mortgages more accessible in the process. And we’re just getting started.

Our mission is clear: give every lender in our network a permanent, disruptive financial advantage in their market. We are a company focused on creating an inclusive work environment and bringing equality to the mortgage process, to turn the tide of homeownership and spread financial empowerment. Intrigued? Read on.

WHO YOU ARE... 

As the Head of Demand Generation at Maxwell, you will be responsible for daily campaign execution through various channels to ensure positive results and growth. In this role, you are in 100% control of the strategy, implementation, performance, and impact brought to the organization so someone who thrives in an environment of having ownership is ideal. This is a highly visible role with an ability to make a significant impact on a large scale marketing budget, and drive real impact in our total revenue generated. Maxwell is growing exponentially, and we hope this person can grow into a position to determine the team’s growth and skill sets necessary to hit marketing growth goals.

WHAT YOU'LL BE DOING...

• Work closely with VP of Marketing to determine and ultimately own the budget, forecast, and growth performance of all customer acquisition focused marketing channels.
• Day to day account and campaign execution, ownership and ability to build upon marketing funnel from audience and impression to lead and sold opportunity
• Collaborate with the sales team to determine how marketing campaigns, targeting options, and assets can drive new opportunities and sold revenue.
• Implement tests and website experiences to drive growth in leads and optimize the entire funnel experience per campaign.
• Focus on mostly digital-led campaigns but be a well-rounded marketing mind and not afraid to expand into or test potential non-digital campaigns to maximize opportunities. 
• Partner with content and creative teams to develop new assets to improve marketing funnels.
• Own reporting and communication of pacing, projections, and performance to internal stakeholders
• Ideate, create, launch, and measure all ad creatives to determine the highest performing experience.
• Track and monitor marketing performance vs. KPIs and goals.

IDEALLY YOU'LL HAVE...

• 5+ years of campaign management and execution, and performance marketing initiatives, preferably within a B2B SaaS company
• Experience in Google Analytics, Facebook Power Editor, LinkedIn Ad Manager, Excel, Lead Generation. SEO knowledge and experience are a plus.
• Prior work in Marketing CRMs (Hubspot, Marketo, Pardot/SalesForce)
• General knowledge of the Mortgage Industry, FinTech, SaaS, and/or B2B marketing, as well as proficiency with internet browsers, productivity tools.
• Data-driven individual who brings data to find creative solutions to optimize campaigns and acquisition funnels to deliver results
• Self-starter with a willingness to drive the business forward and take real ownership of tasks, tactics, and strategy
• Strong team player and leader with the ability to communicate effectively with cross functional teams and collaborate in a transparent, inclusive environment - we believe everyone at Maxwell should have a voice and every opinion matters




Not sure you meet all of our ideals? We'd still love to hear from you so please apply!!

Compensation: $120K-$140K

WHAT WE OFFER YOU...

An opportunity to be part of an agile team of thinkers and doers who are driven, collaborative, and authentic. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our employees are our greatest asset, and you play a key role in shaping our incredible company and culture. Some of our benefits include:

- Competitive pay and meaningful equity as an employee at a fast-growing, venture-backed software company. We want you to participate and make decisions as an owner with our future in mind

- Flexible vacation time plus strong benefits packages offering a wide range of top-tier insurance plans so all Maxwell employees can find coverage that best suits their needs

- Up to 2 paid days off each year to volunteer at the charity of your choice

- An "Even Merrier Holidays" where Maxwell closes down the office to make sure employees spend time with family and friends or doing what they love most!

- A company that is people-centric: we care about our employees and foster an inclusive environment to ensure everyone feels valued and has equal opportunities for career progression

At Maxwell, we value our differences, and we encourage all—especially those whose identities are traditionally underrepresented in tech organizations—to apply. We're looking for candidates with great experience and alignment with our core values. Maxwell is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. If you require further accommodations or have questions regarding accessibility of our roles, please reach out to [email protected]. All employment decisions at Maxwell are based on a person's merit, business needs, and role requirements.