Director, Customer Marketing

| Greater Denver Area | Remote
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At CircleCI we help some of most innovative companies - from venture-backed companies to tech-forward enterprises - scale their software development practices, and significantly accelerate their pace of business growth. We’re passionate about helping engineering teams take the shortest path from idea to value creation, and we need your help!

As Director of Customer Marketing, you will work hand-in-hand with our revenue, customer success, and product teams to drive an outstanding customer buyer experience. You will focus on accelerating and driving self-serve and sales led opportunities and expansion through upsell and our land-and-expand model. You’ll be a specialist on our customers, with a deep understanding of their various use cases and the value they receive from our platform. You let data tell the story, and have creativity expand our reach.

This position will report to the Vice President of Demand Generation and will work closely across all marketing teams, sales, customer success, product, and operations.

What you'll do:
  • Partner closely with marketing and cross-departmental teams to implement a PQL/PQA engagement score to surface and prioritize revenue readiness
  • Provide leadership for the customer marketing function and communicate effectively to executives
  • In collaboration with partners from Customer Success, Customer Experience, Sales and Product Marketing, build a programmatic approach to driving upsell
  • Work with operations to establish appropriate workflows, reporting, customer journeys, and segmentations that will power campaigns
  • Report on the performance of campaigns and impact on retention and upsell metrics
  • Define the vision for PQL/PQA efforts through data mining, marketing programs, operational efficiency, scoring, and strategic feedback from AEs/SDRs
  • Improve account activation, conversion to opportunity, and MRR reporting by owning improvements to infrastructure and process
What we're looking for:
  • 7+ years of experience in B2B customer or growth marketing
  • Demonstrated leadership ability in running product-led marketing programs at a SaaS company with revenue-assisted and self-serve buyer journeys
  • Strong understanding of funnel metrics, attribution, and executive level output
  • Proficient understanding of platforms around: database marketing and analytics, CRM (Salesforce.com), marketing automation (Marketo), sales outbound marketing (Outreach)
  • Outstanding program management and a consistent track record of cross-functional readouts
  • The desire to use data to take action and make judgments on when to surface details and when to drive forward!
About CircleCI

CircleCI is the world’s largest shared continuous integration/continuous delivery (CI/CD) platform, and the hub where code moves from idea to delivery. As one of the most-used DevOps tools - processing more than 1 million builds a day - CircleCI has unique access to data on how engineering teams work, and how their code runs. Companies like Spotify, Coinbase, Stitch Fix, and BuzzFeed use us to improve engineering team productivity, release better products, and get to market faster.

Founded in 2011 and headquartered in downtown San Francisco with a global, remote workforce, CircleCI is venture-backed by Base10, Greenspring Associates, Eleven Prime, IVP, Sapphire Ventures, Top Tier Capital Partners, Baseline Ventures, Threshold Ventures, Scale Venture Partners, Owl Rock Capital, Next Equity Partners, Heavybit and Harrison Metal Capital.

CircleCI is an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

Colorado Salary Range: $183,000 - $215,000/yr, plus applicable bonuses

#LI-KA1

Level: Director

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Technology we use

  • Engineering
  • Sales & Marketing
    • GolangLanguages
    • ClojureLanguages
    • ReactLibraries
    • SalesforceCRM
    • MarketoLead Gen

Location

Downtown Denver, North Capitol Hill area. Your favorite coffee shops and restaurants are all steps from the office, as well as transportation lines.

An Insider's view of CircleCI

What’s the vibe like in the office?

The Denver office is collaborative, ambitious and exciting. We are located downtown near a bunch of fun bars and restaurants. Everyone comes into the office everyday looking forward to the challenge at hand, which is refreshing to start your day with!

Nick

Commercial Account Executive

How do you collaborate with other teams in the company?

Building a business in which collaboration is a cultural norm is a team sport! Slack and video chats with team leaders and team members alike, I find the frequent sharing of our best ideas and insights really encourages team players, gains support for critical initiatives, and provides a level of trust to converse openly about difficult issues.

Jessica

Senior Manager of Account Based Marketing

What makes someone successful on your team?

Our team and office culture is so engaging. It’s awesome to be in a place where we’re actively curious about what other roles in the company do and what their challenges are. That reinforces two core attributes of successful sales executives that are curiosity and passion for both our customers and our peers.

Brandon

Sales Manager

How do you empower your team to be more creative?

Through cultivating open and honest communication. I encourage my team to voice their ideas, think outside of the box, and to take ownership to find creative solutions to resolve customer issues.

Becky

Senior Manager, Customer Success

How do you make yourself accessible to the rest of the team?

Everyone on the team and the company can and will reach out to me. I also attend weekly stand-ups in our Denver office, regularly ask for feedback in our team slack channels, and stay in touch with managers and ICs when it comes to deals, problems, etc.

Chris

VP of Sales

What are CircleCI Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Happy Hours
Professional Development Benefits
Diversity Program
Promote from within
Continuing Education stipend
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