Director, Core Product Marketing

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From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.

Job Description

About the role:

From our founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, your data just arrives in your warehouse, canonical and ready to query, no engineering or maintenance required. As we watch more and more companies leverage our technology to become truly data-driven, we’re proud not only of our growth but also of the fact that we’ve grown without compromising our core values.

Integrity.

We do the right thing, even when it's harder in the short run. We challenge the status quo by reasoning from first principles.

Initiative.

Fivetran belongs to all of us. We take ownership and are accountable for getting things done. Through curiosity, learning, and coaching, we grow as individuals and teams.

One team, one dream.

We share the pains and successes of our customers, partners and colleagues. We seek, gather, and trust a diverse group of teammates with different perspectives to guide Fivetran's progress.

Product Marketing at Fivetran is responsible for customer and market insights to drive product messaging and positioning, go-to-market strategies, while influencing demand generation campaigns to drive product growth. The customers that we’re heavily focused on will range from data architects, to data engineers, to CTOs, and emerging tools and processes that they are interested in. The role partners closely with product, sales, design, communications, and analytics. You will be well versed in supporting programs including product launches, pricing changes, sales enablement, as well as collaborating with AR and PR teams.

We are looking for a creative and collaborative product marketing leader with deep expertise in management as well as the data industry to join our fast-growing team. You will manage a few, high-performing product marketers helping them strategize and execute their own workstreams as well as drive your own initiatives and areas of responsibility.

As the Director, Core Product Marketing at Fivetran, you will:

  • Own our competitive landscape, including enabling our sales and marketing teams and owning the creation and maintenance of battlecards (updating, creating, and training teams on them)
  • Create and maintain sales collateral and enablement that speaks to our core value proposition (especially around our reliability, security, and automation)
  • Research, develop, maintain, and enable our internal teams on our core personas (e.g., Data Engineers, Data Analysts, Data Architects, and Database Architects).
  • Take on launches for Core capabilities and features, including our paid services
  • Manage mid and senior product marketers, help ensure their career growth is top of mind, roadblocks are removed, and overall they are flourishing at Fivetran
  • Serve as an external-facing spokesperson, taking on our Quarterly Customer Product Showcase and other webinars and developing our customer-facing roadmap and monthly customer product email
  • Translate complex ideas & strategies into customer-facing collateral including data sheets, pitch decks, blogs, setup documentation, and more
  • Develop & repurpose thought leadership stories to support our partner team & other GTM leads
  • Support Product Marketing Team with additional projects, product launches, research initiatives, and collateral updates and maintenance
  • Partner with our Global Marketing team on growth campaigns associated with webinars, events, websites, and emails
  • Support key AR initiatives, including developing our point of view on the newest trends in data movement

What you bring to the table:

  • Experienced manager: You will have managed a high-achieving team of product marketing managers. You are deeply versed in supporting team member’s career growth and offering them a true partner in their strategic programs.
  • Deep data industry experience: You have been in the industry for a while and are up to speed on the latest in ELT, analytics use cases, and more.
  • Experience working with commercial teams: Whether it’s been enabling teams, crafting messaging for sales pitches, or being a former member of a sales team, it’s important that we understand how to best support our GTM counterparts.
  • In-person, virtual, and written communication prowess. You will be working with users, product managers, sales and marketing at Fivetran across the world. You have deep empathy for users and are able to adapt how you communicate to reach and engage your audience regardless of medium. You excel at verbal and written communication, knowing how to repurpose marketing material into different mediums while ensuring consistency in messaging & value proposition.
  • Hungry & ready to dive in. Fivetran is moving, growing, and changing quickly, it is an environment you embrace. You will be exposed to a lot of different projects and are excited to roll up your sleeves and get stuff done.
  • Highly-organized with a project management track record. You’ll be coordinating projects and work streams across many different teams, responsible for collecting and maintaining customer materials and research. You will help us up level not only the quality of work we produce but the amount and accessibility of it.

Perks and Benefits:

  • 100% paid Medical, Dental, Vision and Basic Life Insurance. Benefits begin on your first day!
  • Option of Health Savings Account (HSA) or Flexible Savings Account (FSA)
  • Generous paid time off (PTO) plus paid sick time, holidays, parental leave, and volunteer days off
  • 401k match program
  • Eligible donation match program
  • Monthly cell phone stipend
  • Work-from-home equipment reimbursement for your home office setup!
  • Professional development and training opportunities
  • Company virtual happy hours and fun team building activities
  • Commuter benefits to help with transit and parking costs

#LI-223068371

We’re honored to be valued at over $5.6 billion, but more importantly, we’re proud of our core values of Get Stuck In, Do the Right Thing, and One Team, One Dream. To learn more about Fivetran’s culture and what it’s like to be part of the team, click here and enjoy our video.

To learn more about our candidate privacy policy, you can read our statement here.

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Technology we use

  • Engineering
    • JavaLanguages
    • PythonLanguages
    • SqlLanguages
    • PostgreSQLDatabases

Location

We are in a beautiful, newly renovated, inspirational, industrial space anchored along the banks of the winding Platte River: steamontheplatte.com

An Insider's view of Fivetran

How would you describe the company’s work-life balance?

"Our work-life balance is less about "balance" and more about flowing seamlessly between the two. Everyone understands that to be our best in the workplace we have to embrace our true selves. That means a bike ride or yoga in the middle of the day is a priority so we can deliver great results for our customers, company, colleagues, and ourselves."

Mike Faber

Sales Leader Enablement Manager

How do you collaborate with other teams in the company?

" I collaborated with other departments on a weekly if not daily basis. Our core value of One Team One Dream ensures that everyone makes decisions that are in the best interest of the organization."

Andrew Sutherland

Business Development Manager

What are some things you learned at the company?

Fivetran is a true rocketship. I didn’t realize what an incredible company I was joining, so I feel lucky to be here every day. Everyone loves Fivetran whether they’re a customer or they’re an employee. We all strive toward a common goal of making Fivetran the best, and we’ve done a pretty amazing job at it.

Rachel Musiker

Account Executive

How has your career grown since starting at the company?

I just celebrated my one year anniversary with Fivetran! The accelerated growth has given me so many chances to learn new things and show off my skills! I’ve already been promoted twice and have more ambitious goals ahead!

Emily Chapman

Recruiting Team Lead

What are Fivetran Perks + Benefits

Fivetran Benefits Overview

100% paid Medical, Dental, Vision and Basic Life Insurance
25 days annual paid vacation, plus 13 paid holidays and generous sick time
401k match program
Pet Insurance -- and yes, you can bring your well-behaved fur babies to work
Commuter pre-tax benefits options to help with transit and parking costs
Professional development and training opportunities
Unlimited coffee, office snacks, and frequent catered lunches
Company happy hours and fun team building activities

Culture
Volunteer in local community
Fivetran encourages every employee to volunteer by giving them 2 days off each year to dedicate to a volunteer opportunity! How cool is that?!
Partners with Nonprofits
Fivetran partners with a number of nonprofits throughout the year via donation matching and other co-sponsored events.
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Diversity manifesto
Diversity Employee Resource Groups
In 2020, our team launched new Employee Resource Groups like: Women's Network, 7ERG (LGBTQIA), and BFN (Black at Fivetran)
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Fivetran host a Wellness Week every year
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Pet Friendly
Relocation Assistance
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Customized development tracks

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