Digital Media Buyer

| Greater Denver Area
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About US

Creative Thinkers, Data Geeks & Digital Enthusiasts - Location3 Media is a digital marketing company built to improve the findability and performance of consumer and retail brands through enterprise-level and local digital marketing solutions. Founded in 1999 and located in the heart of Denver, Location3 has a staff of 60+ full-time employees who service global, national and local brands. More than half of Location3's client base has worked with the agency for at least three years, as Location3 improves the findability and performance of every client they partner with.

Why Us?

Location3 is looking for passionate people with innovative thinking who want to work with a performance-driven team. We emphasize working hard to bring our clients the results they seek and celebrating those wins together in a positive and fun work environment. We offer the benefit of being a remote work organization, but we also strongly believe that collaboration is key to driving outcomes. Our company culture, our ongoing education and training programs, and our technology infrastructure all contribute to that goal. We also believe that bonding is equally important - whether it's in-person or over Zoom. We have dedicated annual company events like golf day, ski day, and monthly events like town halls, team happy hours, team trivia and team cooking demonstrations that help to create synergy among colleagues and teams. On top of working and playing hard together, we also offer a very competitive benefits package, complete with medical, dental, vision, matching 401K, a wellbeing stipend, summer and fall Fridays, remote work equipment, and more.

Position Summary
Location3 is searching for a Digital Media Buyer to join our Paid Media team. The ideal candidate will have knowledge of how to set up and continually optimize digital media campaigns in Google Ads using key performance indicators as well as review campaign performance for vendor managed service buys. The Digital Media Buyer will possess an understanding of how paid media tactics align with client objectives across branding and direct response initiatives. The Digital Media Buyer will work closely with the Director of Paid Media for the execution and success of media campaigns for assigned clients. In addition, they will teach, guide and assist other Media Buyers to improve campaign performance as needed.

Essential Functions
Campaign Management

  • Set up, optimize, and manage digital media buys in Google Ads as well as other projects using key performance indicators to drive business results and performance
  • Monitor campaign performance of digital video, display, connected TV, digital audio, and native campaigns running with vendor managed services through third party platforms
  • Oversee flawless execution with direct campaign management using self-serve platforms, including Google Ads
  • Create audience profiles and implement variety of targeting tactics to prospecting efforts
  • Develop sophisticated remarketing plans for acquisition and retention campaigns
  • Multitask and work autonomously on assigned client projects to meet all deadlines 
  • Manage client approvals, campaign budgets, pacing, and inventory optimizations
  • Use media buying system to update campaign budget changes and oversee vendor billing reconciliation

Reporting & Communication

  • Develop and communicate campaign performance against client business objectives and KPIs, both written and verbally
  • Understand and convert campaign performance optimizations into digestible insights
  • Critically analyze and process data to develop key insights and address implications based on data
  • Present client facing communications to stakeholders using a storytelling reporting format

Requirements:

  • 2-4 years of hands-on campaign management and optimization experience in digital media buying, preferably within an integrated, digital communications environment at an agency or brand
  • Experience to include:
    • Buying multiple media types, including display, CTV/FEP, digital video, digital audio, native
    • Google Ads platform knowledge for display and video buying
    • Third party ad server setup, monitoring brand safety and viewability verification, and cross-channel attribution analysis
    • Analysis of large sets of data
    • Audience creation, segmentation, and targeting tactics
  • Programmatic buying experience a plus
  • Paid Social experience a plus
  • Solid interpersonal and teamwork abilities - collaboration is a critical requirement
  • Exceptional attention to detail
  • Strong analytical abilities, including drawing insights from client or media reported trends
  • Ability to uncover and resolve issues, escalating to Director when appropriate
  • Excellent verbal & written communication skills
  • Ability to work under pressure and meet deadlines
  • Independent, passionate and active problem solver
  • Possess self-motivation and initiative to successfully perform all tasks
  • Ability to handle multiple projects at once and to manage shifting priorities on day-to-day workload
  • Ability to balance long-term thinking with short-term results


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    Location

    We are located in the heart of Denver on the 16th Street Mall with various restaurants, bars, light rail stations and bus stops nearby.

    An Insider's view of Location3

    What’s the vibe like in the office?

    The key ingredient that makes L3 such a special place is the people that fill the office- employees that sincerely care about their colleagues' personal and professional growth. These strong interpersonal relationships establish trust within our team, inspiring each individual to not only work harder but continue to support the people around them.

    Sam

    Associate Account Manager

    What does your typical day look like?

    My day typically includes the implementation of outreach efforts to encourage sign-ups for LOCALACT, L3’s digital marketing dashboard. I get to work with team members across all agency departments, so there is never a dull moment! With our open work environment, it’s easy to escape the workflow and unwind with casual conversation.

    Hilton

    Sr. Manager of Franchise Growth

    How has your career grown since starting at the company?

    Since my time at L3, I have noticed amazing self growth that fuels me with confidence and the eagerness to learn more. I began as an Acct. Manager for paid search and am now helping to manage the local team. This has been such an incredible opportunity. I am grateful to wake up and come to work with opportunities to continually learn more.

    Andrea

    Account Manager, Strategy & Execution

    What unique initiatives do you have that encourage innovation?

    Fostering innovation is one of Location3's core values. We cultivate an innovative culture by making education a priority. We promote the freedom to ask questions, to try new ideas, to fail and learn, and we make time for critical thinking. We celebrate innovations during our team and company meetings and reward innovators through career growth.

    Alex

    CEO

    How does the company support your career growth?

    Our agency continuously looks internally for employee expansion, promotion, and enhancement through education. Additional certification opportunities are routinely promoted and suggested for specific roles. Location3 understands that having the most up-to-date information and qualifications favors our career growth for any direction we could take.

    Armando

    Account Manager

    What are Location3 Perks + Benefits

    Location3 Benefits Overview

    Location3 offers competitive perks. From a relaxed office environment with a stocked fridge, beer and wine kegs, and coffee bar, to the work from home and unlimited PTO policy, we strive to make our employees comfortable and happy in their work.

    Culture
    Volunteer in local community
    Location3 participates in local volunteer activities for numerous local organizations, including Food For Thought Denver, Denver Children's Advocacy Center, Denver Human Services, and Warren Village.
    Friends outside of work
    Eat lunch together
    Team owned deliverables
    Team based strategic planning
    Group brainstorming sessions
    Open office floor plan
    Health Insurance & Wellness Benefits
    Flexible Spending Account (FSA)
    Dental Benefits
    Vision Benefits
    Health Insurance Benefits
    Life Insurance
    Retirement & Stock Options Benefits
    401(K)
    Location3's 401(k) retirement plan offers a broad selection of stocks, bonds and international index funds to choose from.
    401(K) Matching
    Performance Bonus
    Child Care & Parental Leave Benefits
    Generous Parental Leave
    Flexible Work Schedule
    Remote Work Program
    Vacation & Time Off Benefits
    Unlimited Vacation Policy
    Generous PTO
    Paid Holidays
    Paid Sick Days
    Perks & Discounts
    Beer on Tap
    Casual Dress
    Commuter Benefits
    Company Outings
    Stocked Kitchen
    Happy Hours
    Fitness Subsidies
    Professional Development Benefits
    Job Training & Conferences
    Tuition Reimbursement
    Lunch and learns
    Cross functional training encouraged
    Promote from within
    Mentorship program
    Our mentorship program includes Cross-department program.
    Continuing Education stipend
    Time allotted for learning
    Online course subscriptions available
    Customized development tracks

    Additional Perks + Benefits

    In addition to the perks and benefits listed here, Location3 makes an effort to host fun events and team-building activities, including a ski day at A-Basin, team golf day, and company social hours.

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