Digital Marketing Analyst
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Job Description
As Digital Marketing Analyst you will assist in the development and execution of Sovrn’s publisher-facing marketing efforts.
Responsibilities
- Take initiative powered by self-motivation to go beyond daily expectations
- Accept responsibility for actions and decisions leading to continuous improvement
- Good at keeping multiple stakeholders informed while juggling multiple priorities
- Suggest and implement direct marketing methods to increase sales qualified leads
- Create marketing programs that can be scaled and implemented consistently by others across the company
- Partner with the Publisher Services team members to drive and execute new ideas that will deliver a consistent brand message to our Publishers
- Ability to perceive, understand and manage emotions resulting in a strong connection with peers and overall success
- Analyze the effectiveness of digital marketing deliverables, measure against objectives and report results
- Utilize digital customer acquisition and engagement marketing channels, including email automation, social media, display, and SEO
- Work with publisher engagement team to establish and measure lead generation processes, channels, tactics, and programs
- Partner with the design team to manage conversion optimization and tracking on sovrn.com
Qualifications
- 3+ years' experience in a digital marketing role
- Understanding of the digital advertising ecosystem
- Results oriented and strong analytical skills
- Experience in a high growth environment that has transitioned from startup to mid-size company
- Proven experience managing a variety of marketing systems, platforms and methods
- Marketing automation implementation and digital tool management
- Experience in SEO, SEM, display, social advertising, content marketing and retargeting
- Knowledge of how to drive traffic that converts and experience with multi-channel marketing and complex attribution
Position Reports to: Manager, Publisher Engagement
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