Digital Marketer
Wowza is currently seeking a high energy Digital Marketer to work in conjunction with our Webmaster to ensure the high performance of the Wowza website. The qualified candidate will be integral to designing and implementing campaigns aimed at improving the buyer’s journey, and will play a key role improving strategic KPIs and growing our SEO. To be effective, this position requires an individual who can leverage technology, data and content to deliver and execute an actionable roadmap that drives results.
Responsibilities:
- Work with key internal stakeholders and external consultants to own, manage and improve Wowza SEO.
- Define, document and drive key business metrics and reporting for optimization efforts
- Help create, maintain and optimize all content on Wowza.com, corresponding landing pages and the Wowza digital footprint as business needs dictate.
- Manage the end-to-end execution of A/B and multivariate tests working with functional groups to ensure testing success.
- Work with the inbound marketing team to create and optimize content for both our prospects and the search engine.
- Work with the outbound marketing team to develop landing page content that seamlessly integrates with outbound marketing communications for optimum campaign performance
- Be a data driven marketer who can optimize various pieces of the business including the website updates, online brand, updates, landing pages, conversion rates and key user funnels.
Education and Experience:
- Bachelor’s degree is required
- Demonstratable Experience and Success with SEO is required
- Experience using Google Analytics, SEMRush, MOZ and modern CMS (WordPress, etc) is a must. Familiarity with Optimizely, Salesforce.com and Hubspot is a plus.
- Ability to manage multiple projects, create / manage project plans and collaborate across multi-functional teams
- Strong analytical skills and data-driven thinking with digital expertise, data competency and excellent writing skills.
- Positive attitude
Who We Are
Wowza Media Systems is a streaming software, cloud services, and hardware provider aimed at powering live streaming for today’s most innovative companies. We frequent Streaming Media’s list of Companies That Matter Most in Online Video and Readers’ Choice Awards, as well as Built in Colorado’s list of Best Medium Workplaces (with a 4.8 rating on Glassdoor).
Cofounders David Stubenvoll and Charlie Good first set out to create cool stuff with like-minded people in 2005. In the fourteen years that have followed, Wowza’s become the gold standard for streaming. One third of content delivery networks (CDNs) have Wowza’s technology built in and more than 35,000 organizations across the globe have powered their streaming with Wowza.
With adoption rates exploding, use cases proliferating, and video quality increasing, the streaming industry’s influence on everyday life continues to grow. And when it comes to live video, one thing rings true: If you can dream it, the experts at Wowza can help you build it.
Why Work for Wowza
Wowza’s global team is headquartered in the foothills of Colorado, with plenty of parking and where the deer, elk, and buffalo roam. Generous PTO and paid holidays, a healthy work-life-balance, and a 401K match that vests immediately are among the many reasons we love working here.
The tight-knit crew benefits from a dog-friendly workplace, unlimited snacks, catered lunches, holiday parties, and more. Employees are encouraged to take ownership of their role with limited oversight — and coworkers are happy to help one another out.
Wowza’s team also works to connect the larger community with our passion for tech. From live-streaming graduation ceremonies for local high schools to participating in events like SheTech, employees are able to cultivate the same creative energy that first brought the company to life.
Wowza Media Systems is an equal opportunity employer, committed to creating a diverse and inclusive environment for all people to thrive in.