Invitae
Invitae develops tests that detect genetic variations associated with cancers and inherited disease.

Digital & Channel Strategy Lead at Invitae (Remote)

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Digital & Channel Strategy Lead

Invitae is a rapidly growing genetic testing company driven by the mission to expand access to high-quality, comprehensive, low-cost genetic testing in order to lower healthcare costs and improve outcomes for billions of people.

To help realize our mission, we’re looking for a Digital & Channel Strategy Lead to help establish Invitae as the leader in genetics across all stages of life. The ideal teammate has experience building, launching and/or transforming health care brands, developing channel strategy across multiple audiences and product lines, as well as growing and mentoring a team. You know how to navigate complex environments/customers to successfully meet their needs while achieving our goals. You’re adept at working in a regulated environment and can understand and translate complex scientific information.

You’re deeply curious and love to problem solve. Rolling up your sleeves comes naturally - as does strategic thinking. You thrive leading in a fast-paced environment and get excited about tackling tough challenges in a highly mission-driven company. You value transparency, collaboration and are solution-focused. Most importantly, you have a passion for improving patients’ lives.

What you’ll do:

  • Lead Digital & Channel Strategy at Invitae; you will partner with the marketing teams across multiple areas of medicine to develop the optimal channel strategy and mix, define/refine audience segments and effectively track performance
  • Define and execute the digital marketing & channel strategy for driving adoption and expansion of Invitae’s clinician and patient-facing products, platforms and services
  • Own and drive digital marketing initiatives with an integrated approach across channels that best serve our key audiences; you are versed in both external channels (digital marketing, paid search, SEO, SEM, etc) and internal channels (webapp, emails, etc) to help drive adoption of Invitae’s products and services that are complementary to our sales team personal promotion
  • Collaborate with cross-functional stakeholders including product/development, legal/regulatory, medical affairs, and commercial teams to execute in support of shared objectives
  • Represent Marketing’s goals in close partnership with our front-end product management team and backend data science teams
  • Manage and own the monthly Marketing dashboard with a keen eye for data integrity and constant improvement of ROI and ROAS in service of helping the Marketing drive business decisions and prioritization
  • Manage the overall marketing budget spend vs actuals in close partnership with broader marketing team, finance and reconciliation with accounting
  • Collaborate with and support team leads to help execute go-to-market strategies
  • Maintain a deliberate, calm, and thoughtful approach to everything you do while embracing a sense of urgency

What you’ll bring:

  • 5+ years experience in digital marketing & channel strategy
  • Experienced in agency management for paid search, media, creative; solid understanding of managing MSAs and SOWs on behalf of the marketing team defending Invitae’s business goals
  • Data is your passion: Proven track record of building and managing high-quality marketing funnel metrics dashboards to drive business decisions
  • A bias towards better; experience in identifying and executing improvements across our data and processes for the Marketing team
  • Working knowledge of: GSuite, Salesforce Marketing Cloud, Amplitude, Pendo, Contentful, Tableau
  • Experience managing, mentoring and hiring high quality talent
  • Preferred: Background in patient-facing healthcare organizations, life sciences, or health research strongly desired
  • Preferred: Understanding of both clinician and patient experiences across multiple areas of medicine including but not limited to oncology, rare disease, women’s health and pediatrics
  • Curiosity, humility, and an interest in building something new
  • Leadership and do-ership. You can write the plan and execute it.
  • Recognized team player. You know that it takes a village. And know how to rally the village.
  • The ability to say: I don’t know but am excited to figure it out/try!

At Invitae, we value diversity and provide equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.


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Where we are

Conveniently located minutes from downtown Boulder via Pearl Street or the Goose Creek Path. Easily commutable from all directions.

Technology we use

  • Engineering
    • C++Languages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • D3JSLibraries
    • jQuery UILibraries
    • ReactLibraries
    • Twitter BootstrapLibraries
    • DjangoFrameworks
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What are Invitae Perks + Benefits

Invitae Benefits Overview

At Invitae, our employees are the key to our continued success. Our culture is one of our most important strengths. A set of commitments we make to each other and to our customers to build a world-class organization in service of our mission. That is why Invitae proudly offers comprehensive perks and benefits program with choice and flexibility in mind.

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Our remote work program includes work from home on occasion as needed.
Family Medical Leave
Restricted work hours
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Archer hosts company outings Semi-annually.
Happy Hours
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Our tuition reimbursement plan offers an annual max of $5250.
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning

An Insider's view of Invitae

What’s the vibe like in the office?

Collaborative - when I walk through the Invitae office at any time of day, I can see cross-functional collaboration in action. Our team members are constantly connecting in structured and unstructured meetings to solve problems and achieve goals.

Sarah

Corporate Recruiter

How do you collaborate with other teams in the company?

Collaboration between functional groups is key to the Logistics team's success at Invitae. Working closely with Sales, Manufacturing, Assay Development, Customer Support, Finance and QA allows us to provide better customer service by improving our processes, troubleshoot, brainstorm new ideas, learn from each other and share our best "dad" jokes.

Judy

Logistics Manager

How do you empower your team to be more creative?

Creativity requires a break from the routine and the screen. Here at Archer the team gets creative through walks to the food trucks, lunch runs, climbing gym sessions or a few end of the week craft brews. Some of our best algorithms were developed or refined on the climbing gym mat.

Aaron

VP of Bioinformatics and Commercial Development

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